Jonathan Weitz

IBB Consulting Group Partner

Jonathan Weitz, Partner at IBB Consulting Group, LLC, works on behalf of TV, digital media companies and operators to launch new services, gain a competitive edge on new platforms, explore innovative revenue models and find new ways to work with large data sets. He has led some of the industry’s biggest growth initiatives, spearheading projects in TV Everywhere, online and mobile video, advertising, social TV and viewership/engagement enhancement.

Working with large MSOs and media companies, Jonathan has helped to increase digital ad revenue and make ad operations more efficient. He’s also led initiatives around cross-platform and interactive advertising. He has helped clients identify international expansion opportunities and worked with programmers to support growth around second screens, apps and interactivity. He is also helping clients improve big data analytical capabilities, leveraging large cross-platform data sets to enhance viewer engagement and grow advertising and subscription revenue.

Jonathan’s forecasts and perspectives around the industry’s opportunities and threats have become highly regarded as clients look to the future and connect the dots that will help them continue to be successful. His insights can be found in publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood, TV of Tomorrow and Streaming Media East. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.

Meet Jonathan at:

Election 2016: Arming Up For The Next Big Battle
Date/Time: 12:15 PM
In 2012, the advanced analytics techniques of The Obama for America campaign helped put data-driven TV buying on the map. Ever since, both parties and an explosion of political marketing firms have conducted a highstakes arms race of data and tech in preparation for 2016. How did these players test their system in the 2014 cycle? What did they learn, and what can other marketing categories learn yet again from the marketing segment that started us talking about advanced TV approaches?

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