New York, NY

Erica Schmidt

Cadreon Executive VP, Managing Director, North America

Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns. Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, no challenge is unsurmountable. Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry. 

Previous to joining the Cadreon leadership team, Erica spent an 8 year long stint in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect and programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.

Meet Erica at:

The Data-Driven Plan: Precision Buying
Date/Time: 10:45 AM While programmatic and addressable TV platforms are just getting started, the mountains of digital data around consumer media habits has already fundamentally changed the way planners look at TV. They can find their audiences watching shows and during dayparts that traditional data never imagined. The implications are profound. The buy side can now find value and efficiencies in places sellers never anticipated. The buyers now know more about the audience than the seller. How are media buying decisions now being made, and how does it disrupt the relationship among seller, buyer and distributor?

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.