Erica SchmidtCadreon Executive VP, Managing Director, North America
Erica Schmidt’s 15 years of digital experience, search savviness and programmatic expertise enables her to lead teams who deliver top-of-industry programmatic strategy and campaigns. Erica has set the agenda for Cadreon to be focused on bottom line results for clients. Armed with extensive data sets, the best technology and a superstar team of specialists, no challenge is unsurmountable. Erica has brought Cadreon’s programmatic vision to life in North America by ensuring that real, measurable business outcomes are delivered for all clients. Erica is passionate about her team of specialists and has put people at the center of a technology-heavy industry.
Previous to joining the Cadreon leadership team, Erica spent an 8 year long stint in London working on the global development and rollout of Dentsu Aegis’ search offering iProspect and programmatic trading offering. Erica has provided keynotes and presentations at industry conferences around the world, and is often sought out for her honest and pragmatic point of view on the digital and programmatic industry. Throughout her career, Erica has worked on behalf of many Fortune 500 brands across the CPG, pharmaceutical, automotive (luxury and domestic OEMs), travel and insurance categories.
Meet Erica at:
The Data-Driven Plan: Precision Buying
Date/Time: 10:45 AM While programmatic and addressable TV platforms are just getting started, the mountains of digital data around consumer media habits has already fundamentally changed the way planners look at TV. They can find their audiences watching shows and during dayparts that traditional data never imagined. The implications are profound. The buy side can now find value and efficiencies in places sellers never anticipated. The buyers now know more about the audience than the seller. How are media buying decisions now being made, and how does it disrupt the relationship among seller, buyer and distributor?