Steve McClellan

Mediapost Editor, MediaPost's Agency Daily (MAD)

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Keynote Interview: Reinventing TV
Date/Time: 10:00 AM

One of the largest independent media agencies in the market, Horizon and its Director of National Broadcast David Campanelli argue that advanced TV is the future of the medium. They recently formed a specialty HorizonAdvanced practice that integrates advanced, addressable and programmatic buying into the national television activation team. Campanelli discusses how these techniques and technologies are changing the landscape.

 

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