Charlene Weisler

Weisler Media Founder

Research and Analytics expert with experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, analytics, research and media trends for several industry publications including Mediapost. Her articles also appear on her blog at www.WeislerMedia.blogspot.com

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Panel: How Does Advanced TV Add Up?
Date/Time: 11:45 AM
As TV buying moves way beyond traditional techniques and relies on much more complex inputs and platforms, so too will the metrics. Who is measuring what? Which metrics and data vendors are emerging as important players in the advanced TV space. What do the numbers mean when compared to traditional metrics or even to other digital platforms?

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