Ben TattaCablevision President, Media Sales
Meet Ben at:
Panel: How Does Advanced TV Add Up?
Date/Time: 11:45 AM As TV buying moves way beyond traditional techniques and relies on much more complex inputs and platforms, so too will the metrics. Who is measuring what? Which metrics and data vendors are emerging as important players in the advanced TV space. What do the numbers mean when compared to traditional metrics or even to other digital platforms?