As brands continue to increase their appetite for VR, agencies will be required to produce more robust content, which will further push the limits of agencies technology skills. In this session, Dave Meeker, VP at Isobar US, will explore the number of possibilities for VR content in today’s world and resulting agency implications. Even digital agencies that excel at Web and mobile content creation will need to evolve and adapt their processes to fully reach the potential of VR for brands. Will agencies need to become more technical? Will they need to outsource or partner with VR-capable studios? Will VR technology become so advanced that barriers to create content come tumbling down?
- Dave Meeker, Vice President, Isobar