Wednesday, 09/28
- MC
- Chuck Martin, Editor, Net Future Institute, AI & IoT Daily @chuckmartin
What are the best ways to approach VR and AR to get the marketing messages across and what are the best and coming platforms to do that? We ask the early practitioners to share the learnings from the first VR branded content and sponsored projects. How can VR/AR deepen consumer relationships by immersive experiences? Is this just the new “3D” or is there something genuinely revolutionary here for brand storytelling?
- Moderator
- Eric Grant, Creative Director for Emerging Experiences, Razorfish @ericgrant
- PanelistS
- Jerry Hudson, VP, Future Experiences & Head, FutureX Lab, Moxie
- Michael Kuntz, SVP of Digital, USA Today Network
- Gene Lewis, Partner and Chief Creative Officer, Digital Pulp
- Daniela Lobo, Brand and Digital Strategy Director, SapientNitro
- Timothy Whitney, VP, Production, Studio, Rain
- Keynote
- Afdhel Aziz, Director, Absolut Labs
- Presenter
- Dave Meeker, Vice President, Isobar @dmeeker
- Moderator
- Rob Griffin, Co-Founder, Rise-Alliance @telerob
- PanelistS
- Jake Bennett, CTO, POP @jakebenn
- Marley Kaplan, Head of Innovaton, Kinetic Worldwide @marleylive
- Jason Siegel, Founder and Chief Creative Officer, Bluetext
Early going in VR was about testing and learning. What are the bumps along the way that marketers can be expected to encounter and how does one get around them? These experts have the scars to show what doesn’t work along with some of the best practices they have since developed. They will talk about the very real limits of VR in the world of marketing and the steps take that do work.
- Moderator
- Cedric Devitt, Chief Creative Officer, Big Spaceship
- PanelistS
- Steve Callan, VP, Director - Creative Technology, Hill Holliday @sjcallan
- Jon-Michael Herrmann, VP, Strategy, Giant Spoon
- Andrew Klein, Associate Director, Social Experience & Custom Product Innovation, Mediavest | Spark @doctorklein
- Jordan Osborne, Manager - Ignition Factory, OMD USA