September 28, 2016
New York City

The Immersion Revolution

Live Event Coverage

Agenda

Wednesday, 09/28

12:45 PM
Registration Open
1:00 PM
Lunch & Sponsor Luncheon Presentation
1:45 PM
Opening Remarks
MC
Chuck Martin, Editor, Net Future Institute, AI & IoT Daily 
2:00 PM
Panel: The New Brand Storytelling

What are the best ways to approach VR and AR to get the marketing messages across and what are the best and coming platforms to do that? We ask the early practitioners to share the learnings from the first VR branded content and sponsored projects. How can VR/AR deepen consumer relationships by immersive experiences? Is this just the new “3D” or is there something genuinely revolutionary here for brand storytelling?

Moderator
Eric Grant, Creative Director for Emerging Experiences, Razorfish 
PanelistS
Jerry Hudson, VP, Future Experiences & Head, FutureX Lab, Moxie 
Michael Kuntz, SVP of Digital, USA Today Network 
Gene Lewis, Partner and Chief Creative Officer, Digital Pulp 
Daniela Lobo, Brand and Digital Strategy Director, SapientNitro 
Timothy Whitney, VP, Production, Studio, Rain 
2:45 PM
Keynote: The Realities of Virtual and Augmented Reality
How do you create the right environment for marketing innovation to make sure technology like VR and AR are treated strategically? Afdhel Aziz, Director of Absolut Labs, the vodka brands marketing innovation unit, shares the journey of how they created the ground-breaking Absolut Deadmau5 VR video game.
Keynote
Afdhel Aziz, Director, Absolut Labs 
3:15 PM
Coffee Break
3:30 PM
Presentation: VR Content: The Next Engaging Wave for Brands
As brands continue to increase their appetite for VR, agencies will be required to produce more robust content, which will further push the limits of agencies technology skills. In this session, Dave Meeker, VP at Isobar US, will explore the number of possibilities for VR content in today’s world and resulting agency implications. Even digital agencies that excel at Web and mobile content creation will need to evolve and adapt their processes to fully reach the potential of VR for brands. Will agencies need to become more technical?  Will they need to outsource or partner with VR-capable studios?  Will VR technology become so advanced that barriers to create content come tumbling down?
Presenter
Dave Meeker, Vice President, Isobar 
3:45 PM
Discussion: Retailers Follow Pokemon Go
After simmering in the background for many years, Pokemon Go introduced augmented reality to the masses. While the phenomenon hit a nerve well beyond traditional gamers, was it something beyond the brand and childhood memories of Pokemon that drove it? Now that the AR and VR doors are open, retailers are starting to test how VR and AR can work for them by appealing to in-store shoppers
Moderator
Rob Griffin, Co-Founder, Rise-Alliance 
PanelistS
Jake Bennett, CTO, POP 
Marley Kaplan, Head of Innovaton, Kinetic Worldwide 
Jason Siegel, Founder and Chief Creative Officer, Bluetext 
4:15 PM
Panel: Lessons Learned, Or What Not To Do On A VR Project

Early going in VR was about testing and learning. What are the bumps along the way that marketers can be expected to encounter and how does one get around them? These experts have the scars to show what doesn’t work along with some of the best practices they have since developed. They will talk about the very real limits of VR in the world of marketing and the steps take that do work.

Moderator
Cedric Devitt, Chief Creative Officer, Big Spaceship 
PanelistS
Steve Callan, VP, Director - Creative Technology, Hill Holliday 
Jon-Michael Herrmann, VP, Strategy, Giant Spoon 
Andrew Klein, Associate Director, Social Experience & Custom Product Innovation, Mediavest | Spark 
Jordan Osborne, Manager - Ignition Factory, OMD USA 
5:00 PM
Conference Concludes