Social Media 3.0: Data-Driven, Fragmented, Expensive

Live from Social Media Insider Summit

Wednesday, August 20

Thursday, August 21

7:30 AM
Registration Opens
8:00 AM
Full Breakfast
8:15 AM
Watch Video
8:45 AM
Welcome and Opening Remarks
MC
Catharine P. Taylor, Digital Media Specialist
Watch Video
9:00 AM
Keynote: Not an Oxymoron: Planning Earned Media
Keynote
Jeff Melton, Chief Analytics and Media Officer, MRY
Watch Video
9:30 AM
Panel: Is Paid Media Killing Social Marketing?
Moderator
Stephen Palacios, Executive Director, North America, Added Value Cheskin
PanelistS
Israel Niezen, Senior VP/Strategy, Telescope
Jeff Semones, President, M80
Laura Suchoski, Social Media Manager, McKinney
Adam Wexler, Founder/Chief Strategy Officer, Insightpool
Watch Video
10:15 AM
Presentation: Millenials, Marketing and Privacy
Presenter
Megan Meagher, Strategy Director, Red Peak Youth
Watch Video
10:45 AM
Panel: From 180 to 360: Merging Social and CRM Data to Get a Complete View of the Customer
Moderator
Teresa Caro, SVP/Industry Solutions, Shoutlet
PanelistS
Ryan Dickerson, Senior Product Manager/Social Media, AutoTrader
Patrick Jones, Head of Digital Partnerships, Datalogix
Victor White, Director of Marketing, Gigya
Watch Video
11:30 AM
Panel: Cross-Currents: Navigating Facebook’s Multiple Data Streams to Market Your Brand
Moderator
Catharine P. Taylor, Digital Media Specialist
PanelistS
Anita Avram, Director of Partnerships, Marin Software
Mark Papia, VP/Agency Relations, AdParlor, Adknowledge
Chris Victory, VP/Global Partnerships, MediaMath
Watch Video
12:15 PM
Roundtables
1:00 PM
Lunch
1:15 PM
Watch Video
2:00 PM
Golf at Squaw Creek Course
2:00 PM
Horseback Riding at Alpine Meadows
2:00 PM
Cable car to High Camp for Swimming (heated), Cocktails and Roller Skating
6:00 PM
Cocktails at Gar Woods Pier & Grill on Lake Tahoe

Friday, August 22

8:00 AM
Full Breakfast
8:15 AM
Watch Video
8:45 AM
Welcome Back
9:00 AM
Keynote: Measuring What Matters: Proving the Value of Social Media
Keynote
Joe Klicsu, Senior Manager/Digital Brand Communications, Energizer
Watch Video
9:30 AM
Panel: Social’s Next Wave: Leveraging the Maturing Ad Models of Pinterest and Instagram
Moderator
Rebecca Beacham, Account Director, Beeby Clark+Meyler
PanelistS
Zach Baze, Partner, Strategy, Fact & Fiction
Aliza Freud, Founder/CEO, SheSpeaks
Jennifer Stafford, Social Media Manager, HomeAway
Sharad Verma, CEO and Co-Founder, Piqora
Watch Video
10:15 AM
Panel: Social’s Next, Next Wave: Going Out There with Vine, Snapchat and Other Emerging Social Platforms
Moderator
Bill Litfin, SVP Digital Strategy, Moxie
PanelistS
Jason Mitchell, Co-Founder, Movement Strategy
Alex Mizrahi, Social Media Associate, Blue State Digital
Dave Rolfe, Director of Integrated Production, BBDO
Carmen Sutter, Product Manager, Adobe Social
11:00 AM
Presentation: Legal Questions that Every Social Media Marketer Should Ask
Presenter
Jeff Kosseff, Associate, Covington & Burling LLP
11:30 AM
Panel: Social Care: Remembering that Social Is a Customer Service Channel
Moderator
Rob Reed, Founder/Chief Innovation Officer, MomentFeed
PanelistS
Jarem Atkinson, Social Marketing Manager, Zagg
Ashley McGregor Dey, Social Media Manager, Indiegogo
Kate Scott, Social Media Manager, Overstock.com
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Golf at Coyote Moon Golf Course, Truckee, CA
2:00 PM
Lake Tahoe Kayak Tour
2:00 PM
Mountain Biking
2:00 PM
ATV Tour on the Rubicon Trail

Saturday, August 23

8:00 AM
Continental Breakfast
8:30 AM
Keynote Conversation: Pay to Play: Paid Social Comes of Age
Interviewee
Reid Benson, Manager/Paid Social Marketing, North America, Netflix
Interviewer
Gavin O’Malley, Editor, MediaPost
9:15 AM
Panel: Picking the Right Content Marketing Partner
Moderator
Catharine P. Taylor, Digital Media Specialist
PanelistS
Hawk Thompson, Content Strategy Director, T3
Michael Wiley, Managing Director, VivaKi Ventures
10:00 AM
Panel: What’s More Important? Going Viral or Tapping Influencers?
Moderator
Gavin O’Malley, Editor, MediaPost
PanelistS
Bill Common, Principal, Jun Group
Sam Juneman, Social Marketing Manager, Universal Music Group
David Murdico, Creative Director/Managing Partner, Supercool Creative Agency
Tom Thai, VP of Marketing, Quantifind
10:45 AM
Roundtables
11:30 AM
Conference Concludes

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