Monday, October 23 -
9:15 AM CT
(10:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Dave Morgan, CEO & Founder, Simulmedia
Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million.
Our Shared Journey For Transparency: An Advertisers Bill of Rights:
The issue of transparency has been a historical concern within the digital industry that’s beginning to spill into the world of CTV, as we have seen with the publication of recent high-profile stories in the Adtech world. The lack of transparency in parts of the streaming and linear TV ad ecosystem undermines trust, accountability and the core effectiveness of the medium. It’s unacceptable that marketers can’t easily get the granular level reporting they need to prove ROI. There’s a fundamental right to transparency that advertisers should have to foster the trust needed to cultivate a thriving advertising landscape. Let’s start that conversation.
Our Shared Journey For Transparency: An Advertisers Bill of Rights:
The issue of transparency has been a historical concern within the digital industry that’s beginning to spill into the world of CTV, as we have seen with the publication of recent high-profile stories in the Adtech world. The lack of transparency in parts of the streaming and linear TV ad ecosystem undermines trust, accountability and the core effectiveness of the medium. It’s unacceptable that marketers can’t easily get the granular level reporting they need to prove ROI. There’s a fundamental right to transparency that advertisers should have to foster the trust needed to cultivate a thriving advertising landscape. Let’s start that conversation.
Monday, October 23 -
10:35 AM CT
(11:35 AM ET)
Sponsor Spotlight & Coffee Break
Presenter: Carol Gillard, VP, Marketing & Communications, Nexxen
As the VP of Marketing & Communications at Nexxen and a former Cards Against Humanity writer, Carol Gillard prides herself on bringing a fresh perspective and unique approach to B2B marketing. She has previously held marketing roles at News Corp and Jukin Media, sales positions at publishers such as BuzzFeed and Future PLC, and originally began her career on the media agency side.
Monday, October 23 -
12:45 PM CT
(1:45 PM ET)
Sponsor Lunch Presentation
Presenter: Kevin Lao, Managing VP, Mid-Market Sales, MNTN
Kevin is Managing Vice President of Commercial Sales at MNTN, the world’s first Connected TV advertising platform optimized for direct-response marketing goals. Before MNTN, Kevin led a team of high-performing sales professionals in the mid-market advertising sales segment at LinkedIn. Prior to LinkedIn, Kevin’s expertise was sharpened with over a decade in sales at Google, after having spent five years as a sales executive for the Detroit Red Wings and Chicago Blackhawks. Kevin lives with his wife Dr. Maegan Stephens in San Jose, California.
Dial Down the (Digital) Noise With CTV's Latest Innovations:
Dial Down the (Digital) Noise With CTV's Latest Innovations:
Ready for a “no duh” statement? Today’s world is pretty noisy. The average consumer has more entertainment options, more distractions, and yes, even more ads, competing for their attention every second of the day. And unless you have a bottomless budget, even the most compelling ad can still get lost in the shuffle. Thankfully, recent CTV innovations — including a few you may have missed — are changing everything.
Join MNTN as they reveal how these new CTV capabilities make it easier for brands of all budgets and sizes to stand out in a crowd. From granular targeting tactics that only show you to the people who matter most, to AI and machine learning tech designed to automatically optimize ads for peak performance, you’ll walk away with everything you need to stand up, stand out, and deliver.
Tuesday, October 24 -
9:15 AM CT
(10:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Ryan Spicer, Chief Revenue Officer, Atmosphere
Ryan Spicer is the Chief Revenue Officer for Atmosphere, the leading connected television platform for businesses, spearheading the national and local ad sales teams across the organization. Ryan is a 18+ year media professional with leadership & strategy experience in linear television, premium digital publishers, content marketing & experiential activations across news, sports and entertainment. Ryan previously spent more than 14 years at Turner & WarnerMedia, now part of Warner Bros Discovery.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
The Next Frontier of Connected TV is Outside the Living Room:
Atmosphere is the biggest media company that most people have never heard of. Why? Because they’ve done something that hasn’t been done before – they’ve created a new content & advertising ecosystem designed specifically for TV screens Outside The Living Room. Reaching 120M+ monthly viewers across 65K+ U.S. businesses – bars, restaurants, gyms, and more – Atmosphere has enabled intentional advertising on these formerly ‘dormant’ TV screens.
Atmosphere CRO Ryan Spicer will describe the need for brands to find their audiences wherever they are, the power of content that’s designed for businesses, and the art of designing new creative for a new advertising lane.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
The Next Frontier of Connected TV is Outside the Living Room:
Atmosphere is the biggest media company that most people have never heard of. Why? Because they’ve done something that hasn’t been done before – they’ve created a new content & advertising ecosystem designed specifically for TV screens Outside The Living Room. Reaching 120M+ monthly viewers across 65K+ U.S. businesses – bars, restaurants, gyms, and more – Atmosphere has enabled intentional advertising on these formerly ‘dormant’ TV screens.
Atmosphere CRO Ryan Spicer will describe the need for brands to find their audiences wherever they are, the power of content that’s designed for businesses, and the art of designing new creative for a new advertising lane.
Tuesday, October 24 -
10:35 AM CT
(11:35 AM ET)
Sponsor Spotlight & Coffee Break
Presenter: Maryann Zuarino, VP, Agency Sales, DIRECTV Advertising
Maryann Zuarino has over 20 years’ experience in multi-media marketing and integrated advertising sales. She currently leads Agency Sales for DIRECTV Advertising. Prior to DIRECTV, she held the roles as Global Agency Partner at Snap, Yahoo, Microsoft and Disney. She is responsible for senior level relationships and agreements at the agency holding companies. Most of her experience has been leading go to market sales teams for multi-platform, video first solutions.
Diving Into CTV with DIRECTV Advertising:
As audiences continue to fragment across screens and platforms, marketers are challenged with finding consumers in the right place at the right time. From the latest in addressability and programmatic solutions, to new and emerging distribution channels, hear from Maryann Zuarino, Head of Agency Partnerships at DIRECTV Advertising, to dive into key strategies in navigating convergence.
Diving Into CTV with DIRECTV Advertising:
As audiences continue to fragment across screens and platforms, marketers are challenged with finding consumers in the right place at the right time. From the latest in addressability and programmatic solutions, to new and emerging distribution channels, hear from Maryann Zuarino, Head of Agency Partnerships at DIRECTV Advertising, to dive into key strategies in navigating convergence.
Tuesday, October 24 -
12:45 PM CT
(1:45 PM ET)
Sponsor Lunch Presentation
Wednesday, October 25 -
8:30 AM CT
(9:30 AM ET)
Sponsor Breakfast Presentation
Presenter: Lindsay Aston, West Coast Head of Virtual Product Placement Sales, Rembrand
Lindsay helps Fortune 500 brands become part of the conversation using placement within Creator content. Prior to this, Lindsay led VPP demand at TripleLift. Lindsay is an experienced sales leader with 19 years of media experience ranging from established publishers to start up ad tech.
Making Your Brand Part Of The Story, and Not An Interruption:
Rembrand would like to introduce you to an entirely new way of getting your brand into TV & Video in a way that is non-interruptive, seamlessly integrated, guarantees attention, and scales on a global basis. Virtual Product Placement via a Programmatic Platform. A new ad channel you should be seeing.
Making Your Brand Part Of The Story, and Not An Interruption:
Rembrand would like to introduce you to an entirely new way of getting your brand into TV & Video in a way that is non-interruptive, seamlessly integrated, guarantees attention, and scales on a global basis. Virtual Product Placement via a Programmatic Platform. A new ad channel you should be seeing.