• by Karlene Lukovitz  @KLmarketdaily, October 12, 2023

DoubleVerify and Integral Ad Science (IAS) have been tapped by Instacart to authenticate advertising on Instacart’s retail media network (RMN), according to separate announcements by the two suppliers. 

IAS's media measurement/optimization platform and DoubleVerify's digital media measurement/analytics platform will be used to verify the viewability of ads on the RMN and provide protection against invalid traffic, including fraudulent traffic.

Instacart, which partners on delivery with more than 1,400 retail banners spanning over 80,00 stores, currently runs ads from more than 5,500 brands on its network.