2013 Finalists

Appy Awards

Books: Monsters, Inc. Storybook Deluxe by Disney Publishing Worldwide for Disney Publishing Worldwide

The Monsters, Inc. app gives users a chance to re-experience the movie in a more interactive way. Downloaders can follow Sulley and Mike Wazowski -- the top scare team at the scream-processing factory in Monstropolis -- as they shepherd Boo home while also keeping her hidden from the other monsters. The app, which includes short animated clips from the film, retells the movie's story with read-along text and narration. The app also plays quotes from the film when kids tap on characters. Users can also follow the clues to collect "Scare cards," which include pictures of the monster Scarers. A personalization feature draws on kids' recorded screaming and roaring abilities.

Credits: Disney Publishing Worldwide; Storia by Storia for Scholastic

Scholastic's new eReading app, Storia, offers thousands of ebook titles for a wide range of ages. The ebooks, which come in replica-text format, offer dictionaries and other tools to help kids develop confidence in their reading skills. The books for older kids include highlighting and note-taking, while the ones aimed at younger children include natural-voiced read-alouds. Each Storia account can be used on up to 40 devices, allowing for reading at home as well as group reading on tablets and PCs, or classroom instruction through a projector or interactive white board.

Credits: Deborah Forte, Executive Vice President and President, Scholastic Media Judy Newman, Executive Vice President and President, Scholastic Book Clubs and eCommerce Dani Nadel, Chief Digital Marketing Officer at Scholastic; Starring You StoryBooks by JibJab Media for StoryBots

Drawing on JibJab's "Starring You" technology, the StoryBooks app enables parents to easily graft their toddlers' names and faces into digital story books. The books come in a variety of design styles, all of which include unique animations and sound effects. Titles include "Elf for a Day," "Dancin' Feet," and "The Barnyard Band." Since JibJab - the company that provided the technology for Office Max's viral "Elf Yourself" campaigns -- launched StoryBooks in 2011, the app has consistently been a top 10 grossing iPad book app, with downloads throughout 89 countries.

Credits: JibJab Media

Branded Content App: Jimmy John’s Sandwich Cannon by Evolution Bureau and Superfad for Jimmy John's

I made it rain on my dog. Not literally, of course. But figuratively. I did it by downloading the Jimmy John's Sandwich Cannon app, snapping a picture of my unsuspecting dog, and then pointing a cannon filled with money at him. The result was magical and hilarious. While I preferred to shoot money at my subjects, there was also the option to shoot many of the sandwich chain's famous sandwiches. It's a fun app that lets you kill a few minutes while planting the idea of sandwiches in your head. Plus, if you have any office enemies you can put them in your virtual crosshairs and fire sandwiches at them until you're satisfied. Stress relief.
Affiliated Agency: Evolution Bureau--advertising agency; Superfad--production company

Credits: FORMAL CLIENT NAME: Jimmy John's CAMPAIGN TITLE: EXECUTION TITLE: JJ's Sandwich Cannon App AGENCY: Evolution Bureau LAUNCH DATE: 12/11/2012 URL: http://www.facebook.com/jimmyjohns/app_427278593956661 EXECUTIVE CREATIVE DIRECTOR: Stephen Goldblatt ART DIRECTOR: Jeremy Stewart ACD/COPYWRITER: Casey Brewer DESIGNER: Erin Ignacio EXECUTIVE PRODUCER: Craig Batzofin PROJECT ASSOCIATE: Charlotte Baxter DIRECTOR OF TECHNOLOGY: Aaron McGuire DEVELOPER: Suny Gao INFORMATION ARCHITECT: Chris Znerold PRODUCTION COMPANY: Superfad CREATIVE DIRECTOR: Will Hyde ART DIRECTOR / 3D / DESIGNER: Loren Judah COMPOSITING / ANIMATION: Jose Diaz, Paul Barkshire LEAD IOS DEVELOPER: Jason Lust IOS DEVELOPERS: Robert Eickmann, Benjamin Van Citters PROTOTYPES: Brent Watanabe SENIOR INTERACTIVE PRODUCER: Beck Henderer-Peña EXECUTIVE PRODUCER: Chris Volckmann; Chevy Game Time by Detroit Labs for Goodby, Silverstein, and Partners/Chevy

More than half of people show up at Super Bowl parties for something other than the Super Bowl. Chevy realized this and created an app that those people could enjoy during their Super Bowl party. The Game Time app, once downloaded, provided a unique license plate number for users. If the user spotted the license plate in a Chevy ad, then they won the car. Users also answered trivia questions about the game and ads to score more points, thus making the users pay attention to the Super Bowl more than ever. Over all 700,000 people downloaded the app and 130,000 people played simultaneously.

Credits: James Vreeland (Goodby, Silverstein and Partners) Justin Osmon (Goodlby, Silverstein and Partners) Hunter Hindman (Goodby, Silverstein and Partners) Joakim Borgström (Goodby, Silverstein and Partners) Niklas Lilja (Goodby, Silverstein and Partners) Michael Limbert (Goodby, Silverstein and Partners) Sha Nguyen (Goodby, Silverstein and Partners) Brandon Locke (Goodby, Silverstein and Partners) Rachel Madrigal (Goodby, Silverstein and Partners) Antonio Marcato (Goodby, Silverstein and Partners) Jason Pierce (Goodby, Silverstein and Partners) Logan Walters (Goodby, Silverstein and Partners) Brooke Turner (Goodby, Silverstein and Partners) Crystal Trzok (Goodby, Silverstein and Partners) Karen Jackson (Goodby, Silverstein and Partners) Hunter Hindman (Goodby, Silverstein and Partners) Nicole Greenlee (Goodby, Silverstein and Partners) Alex Burke (Goodby, Silverstein and Partners) Agnieszka Palarz (Goodby, Silverstein and Partners) Cameron Luby (Goodby, Silverstein and Partners) Marika Wiggan (Goodby, Silverstein and Partners) Heidi Killeen (Goodby, Silverstein and Partners) Talya Fisher (Goodby, Silverstein and Partners) Paul Glomski (Detroit Labs) Dan Ward (Detroit Labs) Henry Balanon (Detroit Labs) Nathan Hughes (Detroit Labs); Sons of Anarchy (SOA) by Magic Ruby for FX Network and Twentieth Century Fox Home Entertainment

People hooked on FX's "Sons of Anarchy" can use the show's app to sync companion content in real time with the show or with specific past seasons, giving them access to merchandise, trivia and interactive content that relates to what they are seeing on their TV screen. The app truly engages viewers with a second screen throughout the entire show and during commercials without detracting from the show itself. Over 500,000 fans have downloaded the application.
Affiliated Agency: Delivery Agent – Contributed commerce platform, TV Wallet™ where viewers can instantly purchase items featured in, or inspired by, the series.
Creative Agency: DEFY Creative – Contributed technology, called ‘Perspective,’ that transports the users to the world of SOA with an immersive environment and contains back-stories of the characters and club history, as well as bonus production materials.

Credits: Tom Engdahl, Magic Ruby CEO Clayton Biele, Associate Director, Global Technology Strategy Michael Waghalter: Vice President, FX Network Toby Chi, Defy Agency Creative Director Mike Fitzsimmons, Delivery Agent CEO

Branded Gaming App: NBA: King of the Court 2 by Ogmento for Ogmento

NBA King of the Court 2 provides the user with an easy to play, yet fun experience. Ogmento provides the users with clear directions and logical controls that make for a quick learning curve. The game also incorporates different elements of basketball: shooting, passing, avoiding defenders, etc. which keeps the game interesting, challenging, realistic and most importantly entertaining. The developers did a good job of branding as the NBA logo is consistently featured prominently throughout the game but it is never overbearing. The game also has positive messaging promoting teamwork throughout the game that aligns itself closely with the NBA team mentality.
Affiliated Agency: The National Basketball Association - licenser

Credits: Brian Selzer: Co-Founder, President of Ogmento Brad Foxhoven: Co-Founder, VP of Marketing at Ogmento Tim Hernandez: VP Producer at Ogmento Tatiana Nahai: Marketing Manager at Ogmento Chris Shanley: Associate Producer at Ogmento; Top Gear: Stunt School Revolution by BBC Worldwide Digital Entertainment & Games for Top Gear / BBC Worldwide

Stunt School Revolution is the most graphically impressive app in the Branded Gaming App category. It plays most like a traditional video game its controls utilizes the user’s smartphone’s accelerometer as the main form of control. While the game is extremely impressive graphically, it can be a bit redundant as the main objective of the game is completing stunts throughout. While there are different stunts, they primarily consist of completing jumps. The game does incorporate a “Wheel of Fortune” aspect to give the user a chance to win money that they can then use for upgrades which gives the game an additional entertaining aspect. This game aligns itself well with Top Gear both due to branding throughout as well as the gameplay.
Affiliated Agency: Supersonic (developer)

Credits: - Andy Maddison, Programmer, Supersonic - Andrew Williamson, Programmer, Supersonic - Peter Williamson, Programmer, Supersonic - Darren Newall, Artist, Supersonic - Tim Gidlow, Artist, Supersonic - Grant Dean, Head of Top Gear Games, BBC Worldwide - Ben Badgett, Creative Director, BBC Worldwide; Car Town Streets by Nitto Tire U.S.A. Inc. for Nitto Tire U.S.A. Inc.

At first glance Car Town Streets appears to be geared more towards a younger audience as its graphics are cartoonish, which is strange as it is a branded game for Nitto Tires in which children are obviously not the target market. However, once the user delves into the game further they will realize it is an immersive gameplay experience that is designed for a (somewhat) more mature audience. The game itself is expansive compared to other games in this category as the goal is not just to win races or get from point A to point B, but to rebuild the town from scratch as well as upgrade your vehicles. Nitto Tires branding could be more prevalent within the app, but at the same time the fact that it feels like a strong, well-developed app that features Nitto Tires comes across better than just placing their logo on every single screen.
Affiliated Agency: Cie Games

Credits: Gloria Miyamoto - Nitto Tire U.S.A. Inc. - Marketing Manager Harry Kong – Nitto Tire U.S.A. Inc. - Marketing and Social Media Strategist

Business: ThankYouPro by Zendoa LLC for ThankYouPro

Imagine getting a thank-you note in the U.S. mail from someone. Anyone! How about from a salesperson; wouldn’t that make you remember the transaction in a feel-good way? Zendoa makes it easy for anyone with customers or clients to be remembered with this app that lets them send such notes with their iPhones or iPads. Options make each note unique and hand-signed with a finger or stylus. Users can add photos and gift cards, making this a most useful tool for busy sales people looking to increase loyalty, referrals -- and sales.
Affiliated Agency: MobilityPR - PR Agency

Credits:
John Testement - President Zendoa LLC; Perch by Closely for Closely

Psst! Look who’s using Foursquare to foster loyalty? Why, it’s your main competition! Heretofore, you would have to go online and search for the name of each competitor in each social network to find out what they were up to. Now, with Perch, which knows your location, you can easily see where the local competition is finding customers, from Facebook and Twitter to hundreds of deal sites, all in one place. Even better, you can create a watch list and get notification when that other sushi joint starts offering deals that you can match or top.
Affiliated Agency: n/a

Credits: Perry Evans | Founder & CEO Our founder’s background seems custom made for leading Closely. As the founding executive behind the formation and growth of MapQuest, Jabber and Local Matters, Perry is one of the most experienced and respected product and business executives across local search, real-time messaging and LBS. Tom Bender | Co-founder & VP, Engineering Our technology leadership comes with a diverse base of experience across automated trading systems, geo-based services and smart energy platforms. Tom’s background encompasses leading development organizations at Tendril Networks, Jabber, and Digital Globe alongside complex platform projects with Ford Motors, Goldman Sachs, Boeing and Citibank.; Nametag Analyzer by Starcom MediaVest Group for Microsoft Dynamics

While it may be difficult to understand the nuances of Microsoft Dynamics’ CRM software and how it empowers employees, it is easy to grasp the idea of unlocking one’s true potential, and that’s what this app aims to illustrate. It allows business decision makers to stand apart in their social circles by creating new job titles based on their LinkedIn profiles. Titles like “Logistics Playmaker” and “Profit Powerhouse” are put on name tags that people can share in social media and on industry-targeted pages in LinkedIn. These name tags certainly get the conversation started.
Affiliated Agency: Deutsch Inc - ad agency partner

Credits: Garrett Self, SVP, Global Strategy Director, Starcom MediaVest Group; Gumala Steele, Director, Starcom MediaVest Group; Jason Gershman, Associate Director, Starcom MediaVest Group; Liz Peterman, Supervisor, Starcom MediaVest Group; Amanda Villa, Associate, Starcom MediaVest Group; Mike Dudgeon, Account Executive, LinkedIn Corporation; Mike Lang, Marketing Solution Strategist, LinkedIn Corporation; Roger Katz, CEO, Friend 2 Friend

Business Media App: Smart Enterprise Magazine App by UBM for CA Technology

A new update to the app for the award-winning Smart Enterprise magazine enables it to support full video covers as well as guided reading. The app brings the business technology publication's content to its audience of IT executives wherever they are. Subscribers who enable downloads will automatically receive new issues on their devices. The app also has new keyword search abilities. The app is key to the company's future, as support for the for the Smart Enterprise Community Site, and the vision for the next year, will be to migrate to digital-only editions.

Credits: Dave Nicastro, Creative Director, New Media Giulia Fini, Art Director, Adeline Cannone, Group Production Manager, Lauren Heller, Production Designer; Baylor Business Review by Baylor University's Hankamer School of Business with Quark's App Studio and Pollei DesignWorks for Baylor University's Hankamer School of Business

The Baylor Business Review -- the first magazine app published by Baylor University -- was designed specifically for the iPad. Each magazine offers a host of free content, including coverage of current business trends, research and executive profiles. The app offers readers material in a variety of formats -- including videos, podcasts, and slideshows. It also includes photos and articles not published in the print version. The BBR app was ranked No. 65 out of all free business iPad apps in the U.S. on the iTunes App Store shortly after its May 2012 release, and has been downloaded in 42 different countries.
Affiliated Agency: Quark's App Studio-technical build, Pollei DesignWorks-app design

Credits: David Hardiman, Developer-App Studio; Paul Danter, Director of Mobile Products-Quark; Ronnie Marroquin, Independent Sales Representative-App Studio; Patrick Pollei, Owner/Creative Director-Pollei DesignWorks; Callie Trueblood, Designer-Pollei DesignWorks; Haley Gandy, Designer-Pollei DesignWorks; Stephen Ott, Designer-Pollei DesignWorks; Seth Daulton, Designer-Pollei DesignWorks; Terry Maness, Dean-Hankamer School of Business; CJ Jackson, Director of Communications & Marketing-Hankamer School of Business; Kristin Stires, Assistant Director of Communications & Marketing-Hankamer School of Business; Micah Lamb, Senior Systems Analyst-Baylor University; Robbie Rogers, Director of Photography-Baylor University; Matthew Minard, Assistant Director of Photography-Baylor University; Zack Morris, Owner-ZackMorris MEDIA

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Appy Awards

2013 Finalists