Today, we profile APPY entrant
“Preggers” by MobileSmith. The company provides simple, cutting-edge app development experiences, enabling the integration of data onto a mobile app development platform without writing
MobileSmith identified healthcare as an industry that could benefit from such a service. One resulting app, “Preggers”, fulfills an industry need and provides the end
user an informative and engaging way to track her pregnancy.
MP: How did the idea for this app came about?
MS: Less than 5% percent of U.S. healthcare providers
offer branded apps to their patients. While 100,000+ third-party health apps are available, practically none of them are customizable, and only a few offer proven, comprehensive
information. At the same time, multiple research shows that when it comes to mobile advice, patients still trust their healthcare provider the most. So, creating a branded pregnancy app
for hospitals was a no-brainer.
Our customer Customized Communications, a medical publishing company that sells pregnancy- and childbirth-related content to healthcare providers
nationwide, partnered with MobileSmith to release their award-winning The Gift of Motherhood app.
The MobileSmith platform allows not only creating multiple apps
without programming, but also easily replicating/reskinning and customizing apps. We used the main app blocks created for the Gift of Motherhood and made a model pregnancy app –
MP: How is Preggers Unique from other pregnancy apps in the market?
MS: From the client’s point of view, “Preggers” was
created entirely without programming, by two graphic designers, and took only a few days to create. It can be reskinned and customized for any healthcare provider in a matter of days.
From the end-user point of view, “Preggers” is comprehensive, covering all aspects of an expectant mom’s journey, and it’s packed with interactive functionality. App content
can be updated on-the-fly, without resubmitting or re-downloading the app.
MP: What variables does “Preggers” track?
MS: Weight, appointments, fetal kicks and
contractions. In addition, users can view weekly milestones based on due date, keep a pregnancy journal, put together a packing list and create a customized contact list with tap-to-email and
“Preggers” is available for iOS and Android smartphones.