Offering a magazine-style interface to read through status updates and photos, links and content shared by the reader's social network, Flipboard makes everyone their own personal publisher. Readers can create their own sections in Flipboard based on content from Facebook, Twitter, Flickr and Google Reader and quickly flip through the latest stories, photos and updates from connections. They can also respond and react from within their "magazine" without having to leave to update the various social nets. Which is luck since many users, once they've started using the app, won't want to leave.

Credits: Mike McCue - co-founder and CEO, Flipboard Evan Doll - co-founder, Flipboard