Bryan Boettger — founder and lead strategist at Estate Four — is an expert in content, messaging and digital marketing. He began his career as a newspaper reporter, then launched the online division for a trade publisher, later founded a custom publishing company, and has spent the last 15 years on the agency side working with some of the biggest brands in the world (plus smaller companies with products just as exciting). A few of the brands Estate Four has worked with most recently include: Exide Batteries and The Home Depot, Loot Crate and Marvel, Avnet and IBM’s Watson Lab.
Bryan has written about and spoken across the country on the topics of social media, content marketing, digital strategy, and messaging.
Meet Bryan at:
Where Does Branding Fit In A Data Driven World?
Date/Time: 9:45 AM
How are marketing strategists planning to grow their brand when a data and analytics culture seems obsessed with performance? Our panel of marketers share how their budgets, marketing and ad mix aim to grow the brand, not just make their numbers. How are they selling the idea internally, organizing their teams, and broadening their KPIs to measure for brand growth?
← Back to speaker list