Programming the Cross-Channel Machine: Building Customer Experiences
“Follow the consumer – chase the fragmenting media!” The rallying cry of recent years has led many marketers on a zig-zag goose chase to capture shards of media “moments” and seconds of attention in a chaotic new multi-channel media environment. But what's the use of all the marketing tech, the countless channels, and the mounds of data if they aren’t serving first and foremost the brand’s goals and their core customer experiences? How can marketers stop fetishizing technology and channels and start making these tools build deeper, more sustained and meaningful connections with consumers themselves?
At the Summer MediaPost Brand Summit in Lake Tahoe we bring the bright shiny objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?
Agenda Sessions Will Include:
Aligning technology to consumer journeys
What is this DMP good for anyway?
Is this really the data you are looking for?
Integrating mobile/social/video cross-channel creative for messaging that engages
Leveraging email/messaging for personal connections
Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?
Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit we try to re-boot the digital tech machine so that it is re=programmed to serve engagement with your customer not with the machine itself.
Brand Marketers Summit - Cross-Channel 2016 Attendees Include:
The Search Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.
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What People are Saying about MediaPost's Summit Series:
"The Summit had the perfect mix of retailers, agencies and vendors to generate a lot of ideas... I look forward to attending again."
The Walt Disney Company
"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Sr. Director, Digital Marketing Johnson & Johnson
Attendees of the MediaPost Summits Empower Their Organizations
-Optimize your digital marketing strategy by participating in top quality content
-Congenial summit experience with no one-on-ones and all attendees working together to enhance digital marketing programs
-Be a real part of driving the digital industry forward
-Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
-Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
-Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.