Thomas is responsible for POSSIBLE's strategic partnerships with LinkedIn, Amazon, and Salesforce, extending their offerings to clients and other partners, and developing new services around emerging platforms and technologies. Thomas has a long history in digital strategy and product management dating back to product development of 1st generation B2B e-commerce platforms for clients like AOL, Hilton and Office Depot. Additionally, he has served as an entrepreneurial advisor to ONU engineering student teams developing wearable technology applications.
Meet Thomas at:
SCIENCE: Discussion: Targeting The Feed: Early Lessons from Facebook, Twitter and Paid Social Video
Date/Time: 3:45 PM
In just the last six months most of the major social nets have formalized their entry into video with products that combine their advanced audience building, keyword and behavioral targeting with a native in-feed format. But how are they performing relative to traditional formats and channels? And how are brands using them most effectively?
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