October 27 - 28, 2015The Metropolitan Club, Chicago, IL

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Art and Science of Digital Advertising

Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Have we become so enamored of the medium that we have forgotten the message? At OMMA Chicago, we will discover how digital technology can provide brands with unique opportunities to tell compelling stories.

At OMMA Chicago, we will ask and answer questions on the big ideas and doing the math on ad tech, over two days of deep dive into the art and science of advertising:

  • Where are the creative centers of a fragmenting media landscape?
  • Do brands have online identities?
  • Do social campaigns tell stories?
  • Can a pre-roll touch your heart?
  • Is it serving brands or still just a supersonic DM vehicle?
  • Are media buyers retreating from the fraudulent, big open machine?
  • What does and doesn’t add up in the data driven ad equation?

Past OMMA Chicago Attendees Have Included:

Cars.com
Sr Manager
State Farm
Advertising Director
Ticketmaster
VP of Marketing

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Join the conversation #MPOMMA

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin KleinHead of Marketing, Global Display AdvertisingAmazon.com

"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri LukasikMarketing ManagerDisney Store

“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”
Brian J. QuinnChief Revenue OfficerTriad Retail Media

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ BehMortgage Strategy & Planning LeadING Direct USA

“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian SchaferFounder & CEODeep Focus

"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony JarvisResearch ArchitectOlympic Media Consultancy