Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Have we become so enamored with the medium that we have forgotten the message? Is tech stifling or enabling creativity? At OMMA Chicago, we will discover how digital technology can provide brands with unique opportunities to tell compelling stories. And at the same time we explore how ad technology could move beyond clutter, invisible messaging and the mobile morass.
At OMMA Chicago, we will ask and answer questions about the fate of the “big idea” on digital channels and do the math on ad tech, over two days of deep dive into the art and science of advertising:
- Can big ideas resonate across fragmented, narrowcasting channels?
- How have fraud and viewability concerns changed the ad buying process?
- How are digital channels driving live retail ROI? Is Ad blocking threat or opportunity?
- How can marketers make sense of the mobile metrics muddle?
- Do you really want to partner with a social media star?
- Are media buyers finding a haven from fraud and opacity in private exchanges?
- Are VR, mobile payment, connected cars worth marketers’ attention yet?
- Is digital video really ready for TV ad dollars?
- And who is watching the data, for accuracy, quality, effectiveness?
OMMA Chicago 2015 Attendees Include:
VP of Marketing
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
Brian J. Quinn, Chief Revenue Officer, Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus
"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony Jarvis, Research Architect, Olympic Media Consultancy