As the Senior Vice President, Social Media at Starcom Mediavest Group, Kevin Lange is charged with developing, growing and leading SMG’s paid social media practice in North America. Among his responsibilities, Kevin leads the design and execution of social advertising strategies for some of SMG’s largest clients, develops and implements agencywide processes for effective social media advertising, evaluates new technologies and manages SMG’s social technology partnerships.
Meet Kevin at:
SCIENCE: Discussion: Targeting The Feed: Early Lessons from Facebook, Twitter and Paid Social Video
Date/Time: 3:45 PM
In just the last six months most of the major social nets have formalized their entry into video with products that combine their advanced audience building, keyword and behavioral targeting with a native in-feed format. But how are they performing relative to traditional formats and channels? And how are brands using them most effectively?
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