Over her 14 years with Mondelēz, Farrah has created transformational programs for brands including Trident gum, Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee. Prior to starting as Head of New Business Ventures in 2016, she was Marketing Director for Halls & Candy, where she drove programs including Sour Patch Kids’ “Breaking Out,” a YouTube series where the brand engaged four of the platform’s top influencers to create their first scripted series. Farrah also led the creation of The Patch, a program that supports musicians who are on the road and on the rise by immersing them in a community of like-minded creatives, amplifying their voice, and providing them with a house that fuels inspiration.
Meet Farrah at:
Live…From Your Favorite Brand: Marketing Into The Live Video Stream
Date/Time: 3:30 PM
We’re all broadcasters, now! After years of pushing on demand time-shifting, digital media mavens are pushing live video across all social platforms as the must-do channel. The allure is great. Through this emerging parallel TV channel, brands can reach their younger, mobile, connected audiences with visual storytelling at the drop of a device alert. But going live and real-time has not always been a safe or even scalable environment for marketers. So who has done it well already, and what can we learn from them about the new shape of a brand’s video strategy?