Big Trends Raise Big Questions
Was this revolution digitized? As the hyper-connected futurists and cool kids gather once more at SXSW, MediaPost returns as well to look behind the bright shiny objects. The big trends in gadgetry and interactivity raise bigger questions for the media and marketing industries. From hand-held computers empowering shoppers in store aisles to brands wanting to have real time “conversations” with us during Super Bowls and Oscars nights, where do consumers really want and need advertisers? Across two days we bring together some of the most active and innovative brand marketers and their agencies to map out this intersection of technology, advertising forms (new and old), and changing consumer needs and wants.Will the mobile migration be fully funded by advertisers?
Is there room in the wearable tech trend for marketers?
Does Instagram and/or Vine represent the future of the TV spot?
How do retailers turn the ‘showrooming’ hazard into an advantage?
Will online video kill the TV star?
And what about the native ad trend? Will it make for better ads or erode trust in media?
Bright shiny objects and new new things are fun to chase, but ultimately they need to become businesses, and that means advertisers will need to be involved. For over a decade, MediaPost has been tracking how emerging technologies and media succeed and fail with the marketers who inevitably need to support them. We bring that expertise and critical perspective once again to SXSW.
OMMA returns to SXSW with two days of exclusive content, innovative ideas and unparalleled networking opportunities.
Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
Brian J. Quinn, Chief Revenue Officer, Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus
"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony Jarvis, Research Architect, Olympic Media Consultancy