Branding In The Land of Hybrid Reality
Reality just ain’t quite as real as it used to be. At MediaPost’s fifth annual OMMA@SXSW we peer forward to a momentous year when the lines between digital and analog realms seem poised to merge. Automated customer service bots now “chat” with us in messaging apps. Headsets immerse us in disarmingly “real” virtual worlds or “augment” the really real world with digital overlays. Lined with sensors, screens and app interactions, retail stores feel more like e-commerce Web sites brought to life. And algorithms, not editors, increasingly declare what is and isn’t “news” even if that information is sometimes patently false.
As these new hybrid consumer experiences take shape OMMA@SXSW once again casts a critical eye on this intersection of advertising and bleeding age tech.
Is VR and AR the Next HD, or just another cumbersome tech no one will use?
Are connected shelves, aisles, products going to redefine and save brick and mortar experiences or turn storefronts into showrooms where no one actually buys anything anymore?
Who is responsible for solving the fake news blight? The social platforms that host it? Legitimate news organizations that fight it? Or the robotic ad economy that finances it?
Meanwhile, everyone with a smartphone has become a TV broadcaster via live streaming everywhere. Is this really the shape of TV for a new digital-native and a place brands need to be?
This is the year the Internet started looking and feeling more like reality, and when our experience of reality becomes more digital. As we have for the last five years, MediaPost’s OMMA@SXSW gathers some of the world’s leading consumer brands and far-sighted marketing pioneers to peek at the consumer experience of tomorrow.
OMMA SXSW 2016 Attendees Include:
What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
- Carri Lukasik, Marketing Manager, Disney Store
“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
- Kristina Simpson, Senior Marketing Associate, eBay
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
- Brian J. Quinn, Chief Revenue Officer, Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
- JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
- Ian Schafer, Founder & CEO, Deep Focus
What people are saying about the OMMA @ SXSW annual event…
"OMMA@SXSW continues to be a wonderful oasis within the mayhem and excitement of the SXSW Interactive festival. With great access to brands, agencies and technology partners in a venue that is top-notch, the outcome of the sessions both in terms of information and networking are routinely among the best of the SXSW experience. Kudos the to MediaPost team and all participants in OMMA@SXSW programming. We can't wait to return next year!" - Brian Slattery-Gaston, VP, Consumer Marketing, House Party, Inc.
"I wanted to drop a note and let you know that I thought MediaPost's content was some of the best I've seen in the past two years at SXSW. Thanks for a great conference!" - Dan Clifford, Vice President, Marketing, Victoria's Secret
"If you are looking to hear from industry leaders then OMMA is the best event to do so. The presentations and content make it difficult to want to leave your seat." - Matt Blasco, Managing Director of Analytics, Havas Worldwide