Beyond The Glare of Bright Shiny Objects
Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers?
At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to integrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes.
This year’s OMMA@SXSW looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.
OMMA SXSW 2016 Attendees Include:
OMMA returns to SXSW with two days of exclusive content, innovative ideas and unparalleled networking opportunities.
What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
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Ian Schafer, Founder & CEO, Deep Focus
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Tony Jarvis, Research Architect, Olympic Media Consultancy