Fred Schonenberg is the founder of VentureFuel which accelerates the revenue of emerging media and new ad technologies by representing their offerings to Fortune 500 advertisers and agencies. Fred has over 15 years of high growth media sales experience, introducing new media formats and first-to-market products to the ad marketplace. Known for his award winning creative solutions and ability to forge strategic partnerships to drive revenue, Fred has deep relationships throughout the advertising industry. He is a frequent speaker at industry events such as SxSw, Advertising Week, Ad Tech, etc.
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Talk To The Brand: AI, Bots And Conversational Marketing
Date/Time: 9:30 AM
Brands want to talk to you…or at least their bots do. As mobile messaging platforms become the new face of social, marketers are looking to the high tech of AI and machine learning to seem more human to customers. But what happens when brands want to be your robotic valet, your mechanical friend? How does conversational marketing change the “relationship” between consumer and brand, if at all? Is the marketing bot trend really serving customers better through more personalized and personable interactions? Or is it just another transparent ploy by marketers to be the branded best bud that consumers really don’t need?