Austin, TX

John Moon

Honda Developer Relations, Lead

John Moon is developer relations lead for Honda Developer Studio at Honda Silicon Valley Labs. At Honda Developer Studio, he explores the integration of Honda vehicles and products with apps and services from start ups to established partners.

Meet John at:

Is VR/AR The New Storytelling… Or The Old 3D?
Date/Time: 11:00 AM Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?

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