Michael Miller
Humana Head of SponsorshipsFor over 20 years, Michael Miller has been a highly successful executive with the Sports and Sponsorship industry, with a core expertise across all aspect of the sports marketing world, including: sports & event marketing, corporate partnership, activation, community outreach, revenue growth, hospitality, media, brand building, endorsements, licensing, merchandise, retail, digital/social, promotions and client service.
Michael Miller is currently Head of Sponsorships for Humana, a leading Health and Wellness Company as well as President and CEO of Big Sky Enterprises (BSE), a full-service Sports & Lifestyle Marketing, Sponsorship, Event Marketing and Promotions agency he started approximately 10 years ago.
Mr. Miller has developed, managed and activated multi-million dollar programs that generate R.O.I. for businesses across every industry (B2B, B2C, service, insurance, financial, lifestyle, travel, licensing, merchandise, sports teams/properties, youth sports, digital, entertainment, events, restaurants/QSRs, consumer goods, and retail). He has been responsible for creating innovative, revenue-building programs that are on the cutting edge of the sports & lifestyle marketing industry and has received several awards confirming his position as a leader in the sports marketing and promotions world.
Over his career in the marketing industry, Mr. Miller has been responsible for the development, management, and execution of innovative programs in excess of $200,000,000. He has continuously been able to generate bottom-line growth through the creation of new revenue streams as well as maximizing results from core business lines. Michael combines the proven ability to develop the “Big Idea” with direct, hands-on execution expertise and managerial experience with professional staff/personnel & large groups of volunteers.
Mr. Miller is a strategic, analytical thinker with executive-level management and P&L experience. He has extensive expertise in developing strategic partnerships at the senior & executive level and has helped launch new products and brands. Michael has significant experience in creating and leveraging programs and targeting key audiences via wide range of international properties and athletes across every sport: NFL, NBA, MLB, MLS, Olympics, USOC/NGBs, PGA, NCAA, FIFA, NHL, NASCAR, IndyCar, Youth Sports, Action Sports, Music and Grassroots & Experiential Marketing programs.
In addition to starting his own successful agency, Michal Miller has also been a key executive with two internationally renowned agencies: Momentum World Wide and the Championship Group. Both groups are award winning agencies specializing in event & lifestyle marketing, sponsorships and promotions.
During his tenure at both Momentum and Championship Group, Mr. Miller was part of the executive board of each agency, developing and defining overall agency goals, strategy, direction and growth.
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Is VR/AR The New Storytelling… Or The Old 3D?
Date/Time: 11:00 AM
Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?