Connie Garrido
EnPlay PartnerConnie Garrido comes from a varied background in strategic planning, corporate sponsorships and strategic partnerships, branding, as well as integrated marketing and communications. She has been in the advertising and media arena for 25 plus years.
Currently, Connie is Partner at EnPlay Media, the out-of-home communications agency for MDC Partners. She also serves as a strategic advisor to a select client-base. Connie is on the Board of Directors of Dress For Success and the Advertising Club of New York.
Previously, Connie has held the positions of Chief Executive Officer of PosterscopeAmericas, President and founder of Chrysalis, the non-traditional media agency for Havas Worldwide, Chief Strategy Officer for Kinetic North America, and President of MindShare North America’s non-traditional specialist group, The WOW Factory.
Meet Connie at:
Is VR/AR The New Storytelling… Or The Old 3D?
Date/Time: 11:00 AM
Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?