Mediavest was presented with the challenge of winning over the hearts of brand-disloyal Millennials. By bringing excitement to point of purchase with personalized and interactive experiences, Mediavest has come up with a partnership between CoverGirl and The Hunger Games: Catching Fire. As a result, CoverGirl’s new redeveloped line featured 12 looks inspired by the 12 Districts in Panem, the capitol of the nation in the Hunger Games. Fans designed and shared looks of their own, connecting to other fans. This story line and product line intertwining was teased in Vogue and supported across TV, digital, social, mobile, print and PR.

Credits: Brand: Jay Sethi, Brand Manager, COVERGIRL, 479-871-4450, sethi.j@pg.com Laura Brinker, Communications, COVERGIRL brinker.le@pg.com SMG: Devinn Tafaro, VP Connections Director, SMG, 212-468-4364, 212-468-4364 Courtney Weg, Connections Associate Director, SMG, 212-468-3410, courtney.weg@smgunited.com Justin Raiten, Connections Manager, SMG, 646.557.7310, justin.raiten@smgunited.com Starcom: Nicole Bahls, Associate Director, Starcom, 312.220.3942, nicole.bahls@starcomww.com Elizabeth Elliot, Mobility Manager, Starcom, 312-220-1688, elizabeth.elliott@starcomww.com MediaVest: Jyoti Menon, Digital Director, Janice Pietrowitz, Associate Director LQT: Michael Tennant, Associate Director, Liquid Thread, Michael.tennant@liquidthread.com Brent Poer, President, Liquid Thread, Caroline Turner, Legal Council Grey: Alice Ericsson, Creative Director, Grey, 212-546-2660, ericsson@grey.com Seema Patel, SVP Account Director, Grey, spatel@grey.com, 212 546 1214 Ernesto James, VP Account Director, Grey, ejames@grey.com Boomerang: Nicole Waxenblatt, Group Creative Director, Boomerang LLC, 212.537.4972, nicole.waxenblatt@boomerangllc.net Julian Roca, Group Account Director, Boomerang LLC, 212.537.4944, julian.roca@boomerangllc.net MMC: Sara Horowitz, Account Supervisor, Marina Maher Communications LLC , 212.485.6804, shorowitz@mahercomm.com Amber Meredith, Managing Director, Marina Maher Communications, 212-485-6873, ameredith@mahercomm.com

It seems that Mediahub/Mullen has found a unique approach to create branded content for American Greeting that helped them build a stronger tie with their consumers. The emotional video for the social spaced entitled “World’s Toughest Job” was created to celebrate moms in the most unexpected way, basically by recognizing their heroism. They conducted a “fake” job interview describing the challenges that all mothers face on a daily basis. The great content itself, coupled with a smart social media strategy, PR outreach and paid media support not only made it a successful campaign, but turned #worldstoughtestjob into more of a cultural event.

Credits: Rebekah Pagis, SVP, Group Account Director, Mullen Jonathan Ruby, VP, Creative Director, Mullen Kazi Ahmed, VP, Group Digital Media Director, Mediahub/Mullen Erica Motyl, Associate Digital Media Director, Mediahub/Mullen Jessica Conway, Digital Media Planner, Mediahub/Mullen Mark Wenneker, Chief Creative Officer, Mullen Tim Vaccarino, Executive Creative Director, Mullen Dave Weist, Executive Creative Director, Mullen Andrea Mileskiewicz, Associate Creative Director/Copy, Mullen Blake Winfree, Associate Creative Director/Art, Mullen

The “Homeless, Not Hopeless” campaign, aimed at educating people about Episcopal Community Services and also raising donations for the organization, resulted in a 195% increase in the number of new donors from private sources. The new microsite, helpsfhomeless.org, garners twice as much traffic as the 30-year-old nonprofit's original site. The microsite was mentioned in an article in The San Francisco Chronicle, which helped draw attention to the organization's work.

Credits: Executive Creative Director: Steve Stone President: John Elder Creative Director: Mark Lawson Senior Art Director: Naomi Duckworth Writer: JP LeRoux Account Manager: Megan Robershotte Film/Edit: Phil Velasco Content Producer: Andrew Lovold

BPN and YuMe cooked up a tasty campaign for Applebee's Flavors of Southwest menu. This recent campaign utilized interactive platforms and consistent experiences across multiple devices to visually and olfactorily drive consumers to dine on Applebee's Chicken and Shrimp Tequila Tango and Citrus Lime Sirloin. The results included 65,899 added value impressions, 79 percent video completion rate, 7 percent interaction rate, and more than 48,000 engagements across Applebee's Facebook and Twitter channels.

Credits: Rachel Fox - Digital Planner (BPN) Benjamin Batts - Digital Assistant Planner (BPN) Jason Gomez - Digital Supervisor (BPN) Leighann McGlone - Associate Account Executive (Yume) Alison Levin (Yume)

Pick-up truck buyers are about nothing if not control. So the rich tablet ad unit from Amobee and Team Detroit let Ford customers drive the experience. The 3D rendering put the truck in four work environments, including accurate reflections and lighting. But the shopper got to customize the truck model, load the truck bed, and spin the model every which way for a total sense of how this model fits into their workday. The branding effects were 2X to 4X industry averages, largely because the experience made tangible the brand’s “We Own Work” message.

Credits: Team Detroit Brian Bos, SVP, Group Director – Emerging Media Kevin Conlon, Emerging Media Planner Eric Roth, Emerging Media Manager Andrew Smith, ACD and Art Director Dan Przekop, Creative Director Karen Schave, Associate Director, Attitudinal Research Hani Salem, Research Analyst Ford Brian McClary, Ford Digital Marketing Manger Amobee Paul DeGrote, Creative Director Mark Allison, Interactive Art Director Fabrice Heng, Interactive Ad Developer Eric Smith, 3D Artist Dan Toloudis, Senior Graphics Engineer Mei-Yee Mak, Senior Account Manager Trevor Hamilton, Head of East Coast Sales & Business Development Calen Ipalook, Q/A Engineer

Forget the family dog. For those who prefer specialty pets, such as tetra fish or bearded dragons, it pays to know the cuisine and habitat these exotics enjoy. PetSmart and NatGeo teamed up to launch a product line. But to bring it to life, they debuted an interactive microsite. Blending animation and responsive design, visitors “virtually met” animals such as Syrian hamsters and chameleons, learned about behavior and care and other fun facts. The site drove engagement from an educative and marketing standpoint.

Credits: PetSmart creative team iCrossing creative team

This branded content campaign for Shinola, a new fashion company that sells watches and other high-end goods, eschewed fashion media in favor of news sites. The campaign, aimed at men, involved partnering with Uncrate to co-create content that amplified the brand’s products. Shinola material featuring people who affect the craft quality movement was displayed via a partnership with The Daily Beast this spring. The campaign yielded 7.6 million unique impressions.

Credits: Alexandra Butmi, VP, Associate Media Director, Mediahub/Mullen Elizabeth Fermon, Senior Digital Media Planner, Mediahub/Mullen

Pennzoil and MediaCom capitalized on the event of sxsw and popularity of Nintendo’s Mario Kart brand to promote the launch of a ground-breaking new motor oil made from natural gas, and brought the Mario Kart racing experience to life! On the quarter-mile track, sxsw attendees could choose among four different life-size go-karts — Mario, Luigi, Princess Peach and Bowser and during the race, collect Pennzoil Power-Ups, increasing their karts’ speed and performance, showing the benefits of Pennzoil PurePlus. The campaign generated over 1 billion earned media impressions and $5 million in PR value.

Credits: Larry Swyer, MediaCom, Managing Partner Morgan Buksbaum, MediaCom, VP, Sr. Partner Entertainment & Sports Partnerships Fernando Cadena, MediaCom, Communications Planning Director Lindsey O’Neil, MediaCom, Account Director, Entertainment & Sports Partnerships Rachel Lippman, MediaCom, Digital Media Director Candice Hornung, MediaCom, Digital Media Supervisor Christopher Wallace, MediaCom, Account Manager, Entertainment & Sports Partnerships Perry Fair, JWT, Chief Creative Officer Jeremy Jones, JWT, Creative Director Dustin Tamilio, JWT, Creative Director Elliott Graham, JWT, Art Director Erin McGivney, JWT, Account Director Michael Salzillo, Coyne, VP Chris Tamburino, Coyne, Account Supervisor

Mediavest was presented with the challenge of winning over the hearts of brand-disloyal Millennials. By bringing excitement to point of purchase with personalized and interactive experiences, Mediavest has come up with a partnership between CoverGirl and The Hunger Games: Catching Fire. As a result, CoverGirl’s new redeveloped line featured 12 looks inspired by the 12 Districts in Panem, the capitol of the nation in the Hunger Games. Fans designed and shared looks of their own, connecting to other fans. This story line and product line intertwining was teased in Vogue and supported across TV, digital, social, mobile, print and PR.

Credits: Brand: Jay Sethi, Brand Manager, COVERGIRL, 479-871-4450, sethi.j@pg.com Laura Brinker, Communications, COVERGIRL brinker.le@pg.com SMG: Devinn Tafaro, VP Connections Director, SMG, 212-468-4364, 212-468-4364 Courtney Weg, Connections Associate Director, SMG, 212-468-3410, courtney.weg@smgunited.com Justin Raiten, Connections Manager, SMG, 646.557.7310, justin.raiten@smgunited.com Starcom: Nicole Bahls, Associate Director, Starcom, 312.220.3942, nicole.bahls@starcomww.com Elizabeth Elliot, Mobility Manager, Starcom, 312-220-1688, elizabeth.elliott@starcomww.com MediaVest: Jyoti Menon, Digital Director, Janice Pietrowitz, Associate Director LQT: Michael Tennant, Associate Director, Liquid Thread, Michael.tennant@liquidthread.com Brent Poer, President, Liquid Thread, Caroline Turner, Legal Council Grey: Alice Ericsson, Creative Director, Grey, 212-546-2660, ericsson@grey.com Seema Patel, SVP Account Director, Grey, spatel@grey.com, 212 546 1214 Ernesto James, VP Account Director, Grey, ejames@grey.com Boomerang: Nicole Waxenblatt, Group Creative Director, Boomerang LLC, 212.537.4972, nicole.waxenblatt@boomerangllc.net Julian Roca, Group Account Director, Boomerang LLC, 212.537.4944, julian.roca@boomerangllc.net MMC: Sara Horowitz, Account Supervisor, Marina Maher Communications LLC , 212.485.6804, shorowitz@mahercomm.com Amber Meredith, Managing Director, Marina Maher Communications, 212-485-6873, ameredith@mahercomm.com

Ingenuity beats Reality in Newcastle’s never-run Super Bowl campaign. Not having the money for TV, it launched a tongue-in-cheek spot with storyboards, confused celebrities, like Anna Kendrick, and focus groups. The non-ad generated such attention that it trumped an actual Super Bowl run, proving you don’t have to be in it, to win it.

Credits: MediaVest Dan Kern SVP, Managing Director 212.468.3624 dan.kern@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) MediaVest Jon Dobbin SVP, Group Client Director 212.527.8808 jon.dobbin@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) MediaVest Jennifer Meitzner Digital Associate Director 212.527.8922 jennifer.meitzner@mediavestusa.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) MediaVest Alan Rush VP, Human Experience Strategist 212.468.3515 alan.rush@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) MediaVest Katherine Karp Analytics Manager 212.468.4026 katherine.karp@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) MediaVest Nkechi Hooper Analytics Associate 646.557.7298 nkechi.hooper@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Droga5 Dan Gonda Group Account Director 917.237.8837 dgonda@droga5.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Edelman Lindsay Anthony Account Director 212.704.4585 lindsay.anthony@edelman.com

More than 10-million teens have not had a Coke within the past year. The company enlisted YouTube celebrity Kurt Hugo Schneider to bring the brand—the Ahhh, it calls it—back to this market. Schneider covered two popular songs, Feels So Close and Little Talks, to bridge both the campaign and brand. It worked, in part because of its delivery; in part because, well, it’s Coke.

Credits: Coca Cola Jennifer Healan Group Director, Integrated Marketing Content 404-676-2121 jehealan@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Lauren Thompson Manager, Brand & Business Communications 404-676-2121 laurenthompson@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Ryan Anderson Senior Manager, Integrated Marketing Content 404-676-2121 ryanderson@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Russ Mischner Integrated Marketing Content Manager 404-676-2121 rmischner@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Eric Weiner Integrated Marketing Content 404-676-2121 eweiner@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Evan Holod Senior Brand Manager 404-676-2121 eholod@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Meg Haley Brand Manager 404-676-2121 marhaley@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Chris Bigda Senior Integrated Communications Manager 404-676-2121 cbigda@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Lisa Roebuck Senior Integrated Communications Manager 404-676-2121 lroebuck@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Coca Cola Kelly Fierro Senior Brand Manager 404-676-2121 kfierro@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Dalila Velez Connections Assoicate Director 212-468-4227 dalila.velez@coca-cola.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Alice Kwon Digital Associate Director 646-557-7313 alice.kwon@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Liz Phillips Lacey SVP, Digital Director 212-468-3385 liz.phillipslacey@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Erika Machamer SVP, Human Experience Strategy Director 212-527-8871 erika.machamer@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Adrian Sutherland Digital Manager 212-468-3617 adrian.sutherland@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Starcom Mediavest Group Kimberley Babcock-Smith SVP, Connections Director 212-468-3905 kim.babcock@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Liquid Thread/SMG Brent Poer President 212-468-4000 brent.poer@liquidthread.com (Agency) (First & Last Name) (Title) (Phone #) (Email address)

A lighthearted take on knowing the inner workings of efficient fleet management, Fleetmatics used a "Truck Whisperer" to promote its web-based tools that can get real-time visibility into vehicle location, fuel usage, speed, and mileage. Through online video, display, and a partnership with Pandora, overall site visits increased 86% and organic search increased 22%.

Credits: Angie Cook SVP, Managing Director ID Media Regina O'Rear Associate Media Strategy Director ID Media Adam Gilbert Associate Media Strategy Director ID Media Katerina Burke Media Strategist ID Media Christina Lewis Assistant Media Strategist ID Media Karyn Kerner SVP, Group Management Director FCB Catherine Roggow VP, Management Director FCB Sarah Lopez Assistant Account Executive FCB

USA Swimming's goal was to give swimming a higher profile among parents and kids. SwimToday.org helped parents find the nearest clubs and pools and stressed the fun, swagger, and excitement that accompany the sport. Posters, display, preroll, and PSA's reminded parents that swimming is the "funnest" way to keep kids healthy, active and assured. To date, 31,000 individuals have visited SwimToday.org, with nearly one-third looking for a swim club near them. On Your Marks!

Credits: Mike Caguin, Chief Creative Officer, Colle+McVoy Derek Till, Group Creative Director, Colle+McVoy Adam Ridgeway, Senior Copywriter, Colle+McVoy David Kelly, Senior Art Director, Colle+McVoy Harlo Petoskey, Lead UX Designer, Colle+McVoy Daniel Jenstad, Senior Interactive Designer/Interactive Associate Creative Director, Colle+McVoy Annie Yiling Wang, Interactive Designer, Colle+McVoy Ed Bennett, Design Director, Colle+McVoy Sam Soulek, Associate Design Director, Colle+McVoy Nick Watts, Interactive Producer, Colle+McVoy John Zegoski, Project Manager, Colle+McVoy Kelly Silbernagel, Print Producer, Colle+McVoy Eric Skaare, Studio Manager, Colle+McVoy Cynthia Anderson, Senior Retoucher/Production Artist, Colle+McVoy Marc Hortsch, Production Artist, Colle+McVoy Phil Kjelland, Senior Production Artist, Colle+McVoy Tim Letscher, Director of Digital Strategy and Analytics, Colle+McVoy Hilary Lund, Strategist, Colle+McVoy John Borchardt, Director of Broadcast, Colle+McVoy Carl Martin, Editor, Colle+McVoy Chris Peters, Senior Art Buyer, Colle+McVoy Sue Bursell, Proofreading Supervisor, Colle+McVoy Fran Willford, Proofreader, Colle+McVoy Brynn Hennessy, Proofreading, Colle+McVoy Denise Remick, Production Artist, Colle+McVoy Aaron O’Keefe, Account Executive, Colle+McVoy Tyler Anderson, Account Executive, Colle+McVoy Poby, Photographer, Poby Photography

In the past, checkout lines have been a prime selling point for gum as it provided customers the need for a moment of refreshing distraction and "impulse purchasing", especially among teens. Trident and MediaVest found a substitution for this “refreshing distraction”, mobile phones. Using a proprietary Heat Tracker developed in partnership with Twitter, they identified the musical artists generating the most buzz online. In partnership with Fuse Media, #trending10 was created, providing Trident with an authentic music platform that ignites sales from an engaged audience of music fans — all in real time. The combination of the Trident sponsored #trending10 TV program amplified on Twitter has so far touched 20 Million young adults and @TridentGum followers have increased 43 percent since the campaign started.

Credits: SMG Eric Levin SVP 312.970.8476 eric.levin@liquidthread.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) SMG Jessica Spring AMD 212.468.4000 jessica.spring@liquidthread.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) SMG Cal Knight VP, Director 212.468.4000 cal.knight@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) SMG Ian Maidman SVP 212.468.4000 ian.maidman@mediavestww.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) SMG Heather Knapp AMD 212.468.4000 heather.knapp@liquidthreadcom (Agency) (First & Last Name) (Title) (Phone #) (Email address) Mondelez Farrah Bezner Marketing Director 973.503.2385 farrah.bezner@mdlz.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Mondelez Melinda Rickert Brand Manager 973.503.4368 melinda.rickert@mdlz.com (Agency) (First & Last Name) (Title) (Phone #) (Email address) Mondelez Hadley Schafer Sr. Assoc. Brand Manager 973.503.4529 hadley.schafer@mdlz.com

You can do Ron Burgundy jokes for a decade before they need dusting off; so, MEC, in an attempt to remind viewers why they loved/scratched this character, created custom videos on Turner, Huffington ("Burgundy") Post, and FunnyOrDie, including building fake news feeds and "revealing" the bad blood between CNN anchors and Burgundy. It was the death of journalistic integrity, clearly, but a great campaign that led to more than 6-million views.

Credits: Jennifer Chan, Senior Director, MEC Adriana Monsalve, Supervisor, MEC Caitlin Dudley, Supervisor, MEC Reni Pernova, Sr. Planner, MEC Katherine Siu, Jr. Planner, MEC Megan Wahtera, SVP of Interactive Media, Paramount Alyson Grove, Director of Interactive Media, Paramount

Nothing about The Spoils of Babylon, written by fictional author, Eric Jonrosh (not real), and starring Will Ferrell (very real but unable for promo) was as it seemed; so Fallon Media put the nonexistent book up for sale at various Hudson News locations (It was always sold out because IT DIDN’T EXIST). It bought ads, promoted a fake documentary about the making of the show, and Jonrosh even tweeted. Very confusing. But 2.3 million watched Spoils when it premiered. And that was very real.

Credits: Niki Dobratz, Media Director - Fallon Andy Rhode, Media Director - Fallon Chad Koehnen, Connection Planning Director - Fallon Caroline Hittler, Media Producer - Fallon Charlie Kuhn, Copywriter - Fallon Ned Munson, Art Director - Fallon Ben Johnson, Associate Brand Group Director - Horizon Media Nick Mariano, Associate Media Director/Digital - Horizon Media Jef Eckart, Digital Strategy Supervisor - Horizon Media Franco Fernando, Media Planner/Digital - Horizon Media

With new video game consoles about to be released, EA SPORTS aimed at not only getting gamers excited but also getting them to buy Madden NFL 25 before the new hardware is released. Heat’s take on the core idea is that a gamer loves to hate his rival — a brother, a roommate, a friend. Strategy? Celebrating the rival you love to hate! That goes for elite NFL athletes too. The culmination of it has climaxed into a bet between Russell Wilson and Colin Kaepernick heralded as “Eyebrow Bowl”. Whoever looses, shaves the eyebrow. Brilliant, creative and execution resulted in millions of impressions generated and units sold. Not to mention the exploding across the Web, social media, and TV.

Credits: Client: EA SPORTS Senior Director of Advertising and Media: Dana Marineau Director of Advertising and Media: Dustin Shekell EA SPORTS Content Producer: Larre Sterling Agency: Heat Executive Creative Director: Steve Stone Creative Directors: Warren Cockrel, Anna Rowland Senior Art Director: Mark Potoka Senior Copywriter: Ben Salsky Content Producer: Mark Rasoul President: John Elder Account Director: Eddie Garabedian Account Manager: Bryant Marcia Senior Strategist: Daniel Teng Camera: Tim Mantoani Camera: Chris Park Camera: Adam Feuerman Post Company: Arcade Edit Editor: Andrew Leggett Executive Producer: Damian Stevens Visual Effects Company: The Mill LA Music Company: Beacon Street Studios

This campaign for the drug Korlym aimed to help Cushing's syndrome patients recognize the symptoms of a recurrence after surgery. To help patients better recognize post-surgery relapse, the campaign focused on connecting Cushing's patients. The initiative drew on a digital health-tracking web-based application, Facebook, Twitter and sites with one-on-one counseling. The campaign fostered thousands of connections amongst a once-isolated community and provided information to numerous patients about post-surgery Cushing's syndrome symptoms.

Credits: Steve Lo – Corcept Therapeutics – VP, Commercial Operations John Lyons – Corcept Therapeutics – Director, Commercial Operations Katie Wade – Heartbeat Ideas – Group Account Director James Talerico – Heartbeat Ideas – SVP, Executive Creative Director David Sakadelis – Heartbeat Ideas – Director of Technology Hong Tan – Heartbeat Ideas – Tech Manager Chris Whaites – Heartbeat Ideas – Creative Director Carlin Canales – Heartbeat Ideas – Interface Developer Christopher Cocking – Heartbeat Ideas – Tech Manager Elpidio Pinto – Heartbeat Ideas – Web Developer Faiyaz Quadri – Heartbeat Ideas – QA Manager

A found piece of research informed the thinking behind Liberty Mutual's RISE campaign. In examining the low-interest insurance category, the company came to the conclusion that it isn't in the business of insurance so much as the business of comebacks. A tie-in with the 2014 Winter Olympics, then, was a natural fit — a "philosophical convergence," to hear the company tell it. To that end, Liberty Mutual created a host of content, including 30 distinct videos that lived on the campaign microsite.

Credits: Cindy Stockwell - Chief Media Officer Lance Jensen - Chief Creative Officer Seb Maitra - EVP, Media, Analytics, Search Stacey Shepatin - Director of National Broadcast Guy Rancourt - Associate Media Director - Network Jillian Lusk - Associate Media Director - Planning Dana Braverman - Associated Media Director Meghan O’Connor - Media Supervisor - Digital

Dunkin Donuts and ESPN takes "America Runs on Dunkin" to a whole new level with their #DunkinReplay campaign. Using Vine, Dunkin Donuts engaged consumers by recreating the best play from the first half of Monday Night Football using only Dunkin Donuts products. From running coffee cups to rushing munchkins, #DunkinReplay is a fun way for fans and Dunkin to join the Monday Night Football conversations on Twitter and Vine as the game is happening. And with 70 million social impressions on Twitter over the season, one would say it was quite a success.

Credits: Dunkin’ Donuts Scott Hudler (Vice President, Global Consumer Engagement, Dunkin’ Brands) Nick Dunham (Director of Media, Dunkin’ Brands) HHCC Cindy Stockwell (Chief Media Officer) David Bolger (Group Media Director) Jeff Zannella (Associate Media Director - Digital) Victoria Belliveau (Media Supervisor- Digital) Marcy Freedman (Associate Media Director – Digital) Guy Rancourt (Associate Media Director – Network) Allison Scharf (Associate Media Director - Network) Kimberly Hughes (Associate Media Director - Planning) Kelly Butterworth (Associate Media Director -Planning) Lance Jenson (Chief Creative Officer) Dave Banta Executive (Creative Director) Chris D'Amico (Group Creative Director) Tim Bildsten, Thomas Crowley (Copywriter) David Wall (Senior Art Director)

For most 80's and 90's kids, OshKosh B'Gosh was a wardrobe staple. Carter's partnered with Sandbox Digital to execute an integrated web campaign geared towards mothers called "Forever Summer: The Busy Mom's Guide to Summer Fun." Providing more than just apparel, visitors can now discover kid-friendly activities, informative blogger videos, and photos shared by other visitors using hashtag #OshkoshSummer. End results proved it to be a summer success.

Credits: Kathy Neuman, VP Brand Marketing, OshKosh B'gosh Amy Deering, Senior Director Creative, OshKosh B'gosh David Tann, Senior Art Director, OshKosh B'gosh Laura O'Brien, Senior Creative Director, OshKosh B'gosh, Matt Gillis, Creative Director, eCommerce Shera Shrago, Director Marketing eCommerce Allison Gonzalez, eCommerce Marketing Manager - Social & Event Carla Paschke, Sandbox Co-founder

Rumor has it, the Marketing Arm knows exactly what it takes to gain true fans. AT&T’s #BeTheFan campaign ensured the true football fan demeanor of the nation (from body paint to game day grub) as well as made AT&T’s network humane and personal. For 15 weeks Fan Coach, Eric Stonestreet, gave fans the necessary tips and helpful critiques on improving their fanhood. Fans shared content using #BeTheFan for the chance to win weekly VIP trips, plus a Grand Prize trip to the 2014 BCS National Championship.

Credits: AT&T •Vance Overbey – Executive Director, Advertising •Kelly Hackett – Director, Advertising •Jamie Kerr – Director, Corporate Sponsorships •Mario Artesiano – Associate Director, Advertising •Krista Joffee – Lead Manager, Advertising •Jay Biernacki – Associate Director, Media •Mary Eliza Massengill – Senior Marketing Manager •Tiffany Dillard – Senior Marketing Manager The Marketing Arm • Chris Smith – Chief Strategy Officer • Dale Alexander – Concept Director • Travis Dillon – Vice President, Activation and Property Management • Marc Gilbar – Vice President, Branded Content •Tom Edwards – Vice President, Digital Strategy & Innovation •Eric Fransen – Associate Director, Digital Strategy •Jhony Gutierrez – Senior Digital Community Manager •James Welsh – Creative Director •Todd Stein – Account Director •Casi Garcia – Account Supervisor •Matt Centofonti – Account Supervisor •Jen Daly – Account Supervisor •Amy Garcia – Analytics Manager •Chris Weiland - Senior Art Director •Katy Gager – Senior Account Executive • Rachel Knight – Account Executive BBDO •Brandon Fowler – SVP, Group Account Director •Kathryn Dronzek-Williams – Account Supervisor •Allison Chait – Account Executive •Steven McMennamy – Executive Creative Director •Alex Russell – Executive Creative Director •Chris Cavalieri – Senior Art Director •Patrick Lindsay – Creative Director •Sally Hotchkiss – Producer

Texas locals, or “Texperts,” are proud of the state’s virtues and are the muscle behind the friendly digital campaign that highlights trending cities from Austin to Galveston. Promoted tweets and images pinpointed must-see experiences, aided by a guerrilla tour and 17,000 free T’s, all brought a stampede to TravelTex.com, delivering 13 million+ impressions. Sometimes, bigger is better.

Credits: -Gordon Law VP, Media Services, Slingshot LLC -Chris Hawthorne, Group Media Director, Slingshot LLC -Bethany Payne, Media Supervisor, Slingshot LLC -Katy Goodman, Sr. Media Planner, Slingshot LLC -Emily Coon, Jr. Media Planner, Slingshot LLC -Kristy Ladner, VP, Digital Presence Strategy, Slingshot LLC -Whitney Redman, Digital Presence Strategist, Slingshot LLC -Tony Balmer, Vice President of Account Services, Slingshot LLC -Danielle Johnson, Management Supervisor, Slingshot LLC -Rachel Massey, Account Executive, Slingshot LLC -Susan Levine, Executive Creative Director, Slingshot LLC -Jimmy Flores, Creative Director, Slingshot LLC -Jordan Dontos, Associate Creative Director, Slingshot LLC -Clay Coleman, Senior Art Director, Slingshot LLC -Ann Vorlicky, Executive Producer, Slingshot LLC

Land O' Lakes created a "Farm Family" site to introduce some of the families in its dairy co-op. A farm family is profiled for each season; their stories and recipes all sharing a message of purity, simplicity and goodness. The site encouraged interaction and recipe sharing through videos, Pinterest, and connected to Land O' Lakes recipe blog, test kitchen, product info and offers. The site had over 20,000 interactions in less than a year.

Credits: Mike Caguin, Chief Creative Officer, Colle+McVoy Marc Stephens, Interactive Creative Director, Colle+McVoy Daniel Jenstad, Interactive Designer, Colle+McVoy Christine Gault, Senior Copywriter, Colle+McVoy Nicole Goodman, Senior Interactive Producer, Colle+McVoy Derek Kirchhoff, Senior Creative Developer, Colle+McVoy Phil Kjelland, Senior Production Artist, Colle+McVoy Cynthia Anderson, Senior Retoucher/Production Artist, Colle+McVoy Chris Peters, Senior Art Buyer, Colle+McVoy Ben Muller, Associate Art Producer, Colle+McVoy Shannon Laylon, Broadcast Manager, Colle+McVoy Cody Weigel, Editor, Colle+McVoy Jamie Moran, Account Director, Colle+McVoy Jaclyn Grossfield, Senior Account Executive, Exponent PR Amanda Neil, Account Supervisor, Colle+McVoy Alyssa Raiola, Analyst, Colle+McVoy Carissa Gallo, Photographer, Sea Chant Jonathan Chapman, Photographer, Jonathan Chapman Photography Andrew Gallo, Videographer, Sea Chant Anthony Bloch, Calligraphy, Anthony Bloch

Coming up with a creative billboard for a premiere of the long-awaited movie, Anchorman 2, sounds like quite the challenge, but not for Tommy. These guys created a truly engaging Homepage takeover, using custom footage, where Ron Burgundy himself presents some Breaking News. This alone makes up a strong enough motive to immerse into the story about San Diego's top-rated newsman, in the male-dominated broadcasting of the 70's.

Credits: Chris Edwards, Managing Partner Will Tunstall, Creative Director Craig Akehurst, Designer

Focused on JetBlue’s core idea of valuing their customers above all, Mediahub/Mullen came up with the character and quite outstanding campaign “Shoo’s Bird’s-Eye View.” It aimed at making customers realize they were needlessly tolerating poor air travel experiences, while highlighting JetBlue’s respect for their customers’ needs. Created through our partnership with Funny or Die, this campaign was certain to become more than simply advertisement, but more of an entertainment with a grain of truth.

Credits: Keith Lusby, SVP, Group Media Director, Mediahub/Mullen Jade Watts, VP, Group Digital Media Director, Mediahub/Mullen Rachel Allen, Associate Digital Media Director, Mediahub/Mullen Caroline Caterine, Senior Digital Media Planner, Mediahub/Mullen Hannah Moore, Account Supervisor, Mullen Molly Barag, Senior Account Executive, Mullen Kim Ryan, Senior Digital Producer, Mullen Marty St. George, SVP, Marketing & Commercial Strategy, JetBlue Airways Lisa Borromeo, Director, Advertising & Brand, JetBlue Airways

Talk about low meets high. During a Top Chef episode, Dunkin' Donuts was integrated into the Quickfire challenge; Dunkin' Donuts coffee was the mystery ingredient. Fans could also share their Dunkin'-inspired recipes, in real-time, on Google+ Hangout. Six entrants were chosen to participate in the live competition, with the company's executive chef offering commentary. People tweeted votes for the winning dish. The tasty promo increased Dunkin's exposure by over 20 times versus just broadcast alone, proving the brand's down-home social appeal.

Credits: Dunkin' Donuts Scott Hudler (Vice President, Global Consumer Engagement, Dunkin’ Brands) Nick Dunham (Director of Media, Dunkin’ Brands) Kaitlin Greene (Associate Manager) Jessica Gioglio (Social Media Manager) Meghan Galligan (Associate Marketing Manager) Stan Frankenthaler (Chef) Hill Holliday Lance Jensen (Chief Creative Officer) Cindy Stockwell (Chief Media Officer) David Bolger (Group Media Director) Stacey Shepatin (EVP, Director of National Broadcast) Jeff Zannella (VP Associate Media Director - Digital) Mike Proulx (Director of Social Media) Guy Rancourt (VP Associate Media Director – Network) Chris D'Amico (Group Creative Director) Marcy Freedman (Associate Media Director – Digital) Jacqueline Klein (Media Supervisor- Digital) Allison Scharf (Associate Media Director - Network) Kelsey Graham (Senior Social Media Strategist) Zach Schreier (Account Supervisor)

Marriott Rewards’ Mobile Check-in campaign, powered by Yesmail, was designed to raise awareness and increase smartphone—with check-in functionality—app downloads. The campaign featured two designs coded in a single framework— one for desktop, the other for mobile—yielding more than 27,000 downloads in a single day, and went to #1 in Travel (previously #25) and #47 Overall (previously #938) in Apple's iTunes app store. The email campaign had an open rate of 37%.

Credits: -Matt Caldwell, VP of Creative & Agency Services -Michael Parapetti, Art Director -Afton McCann, Web Designer -Megan Oster, Copywriter

If you are going to take over a home page, then at least give the consumers a site-sized experience. BMW’s fully immersive takeover invites viewers to "Drag to the Future" and see an enhanced interactive rendition of the compelling Arthur C. Clarke-voiced TV spot. By bringing the site to the user, BMW paid the visitor back for interceding on their MSN portal visit.

Credits: Ed Brojerdi, President & Co-Chief Creative Officer, kbs+ Izzy DeBellis, Co-Chief Creative Officer, kbs+ Paul Renner, Executive Creative Director, kbs+ Marc Hartzman, Group Creative Director, kbs+ Will Bright, Creative Director, kbs+ Grant Simpson, Creative Director, kbs+ Jonah Levine, Art Director/Associate Creative Director, kbs+ Chris Feeley, Senior Copywriter, kbs+ Jenny Read, Head of Production, kbs+ Robert Beck, Executive Agency Producer, kbs+ Melissa Tifrere, Senior Agency Producer, kbs+ Whitehouse Post, Production Company Lauren Hertzberg, Executive Producer, Whitehouse Post Melanie Klein, Producer, Whitehouse Post Spies & Assassins, Digital Production Company Fred Ehrhart, Director, Digital Studio, kbs+ Spies & Assassins Kristen Rantuccio, Digital Producer, kbs+ Spies & Assassins Chet Lombardo, Senior Motion Designer, kbs+ Spies & Assassins Hee Young Lee, Motion Designer, kbs+ Spies & Assassins Matt Powell, Chief Information Officer, kbs+ Spies & Assassins Marian Hawryluk, Electric Vehicle Project Manager, BMW North America Katie Klumper, Group Account Director, kbs+ Socrates Papazoglou, Account Director, kbs+ David Solomito, Account Director, kbs+ Maureen Link, Account Executive, kbs+ Carbon VFX, VFX Company Frank Devlin, Executive Producer, Carbon VFX Paul O’Beirne, Senior Producer, Carbon VFX Kieran Walsh, Flame Artist, Carbon VFX Rob Sciarratta, Colorist, Company 3 Whitehouse Post, Editing Company Adam Marshall, Editor, Whitehouse Post Matt Shaff, Assistant Editor, Whitehouse Post Heard City, Sound Design Company Keith Reynaud, Audio Mixer, Heard City Found Objects, Score

Understanding that the luscious look and touchability of the product itself is its biggest selling point, Firstborn's Rolex app lets the consumer sell himself on the desirability of the legendary timepiece. The Daytona model's 50th Anniversary is celebrated by letting the user unbox, unclasp and put on the watch, even test it in different virtual environments. The accompanying magazine content reflected similar quality and design imagination. In all, this created a fully integrated brand message — selling by showing, telling and using.

Credits: Firstborn

Pantene invented real-time "haircast" tips that serve-up with weather forecasts on mobile, tablet, desktop and TV. The messages integrate with data from The Weather Channel, using ZIP codes to determine location. Starcom MediaVest & Arc Worldwide also sent haircast kits to local meteorologists and beauty influencers, inviting them to share the forecast with viewers and social networks. The monthly volume of #haircast tweets rose by 7441%. The agency estimates it helped increase product sales by 24% at Walgreen's.

Credits: Kevin Butler, Connections Manager, Starcom Mediavest Group, 312-220-1677, kevin.butler@smgunited.com Janice Pietrowicz, Associate Director – Digital/TV, Starcom Mediavest Group, 212-468-3641, Janice.pietrowicz@medivestww.com Kerry Henderson, SVP, Group Client Director, Starcom Mediavest Group, 312-220-3348, Kerry.henderson@smgunited.com Allison Furai, Activation Manager – Mobile, Starcom Mediavest Group, 212-468-3968, Allison.furai@mediavestww.com Lisa Hurwitz, EVP, Managing Director, Starcom Mediavest Group, 312-220-4044, lisa.hurwitz@smgunited.com Katie Ford, EVP, Managing Director, Starcom Mediavest Group, 312-220-5373, Katie.ford@mediavestww.com Elizabeth Elliot, Associate Director – Mobile, Starcom Mediavest Group, 312-220-1688, Elizabeth.elliot@starcomww.com Roslyna Ibrahim, VP, Director, Starcom Mediavest Group, 212-468-3562, roslyna.ibrahim@smgunited.com Jim Carlton, EVP Managing Creative Director, Arc Worldwide, 312-220-3753, jim.carlton@arcww.com Dan Fisher, SVP Creative Director, Arc Worldwide, 312-220-3946, dan.fisher@arcww.com Karuna Rawal, Planning Director, Arc Worldwide, 312-220-5470, karuna.rawal@arcww.com Susan Kissinger, VP Creative Director, Arc Worldwide, 312-220-4278, susan.kissinger@arww.com Stephanie Pines, Account Director, Arc Worldwide, 312-220-6264, Stephanie.pines@arcww.com Chad Ingram, Creative Director, Arc Worldwide, 312-220-4487, chad.ingram@arcww.com Emily Grossman, Senior Art Director, Arc Worldwide, 312-220-3200, Emily.grossman@arcww.com Mary Elisa Calvano, Digital Strategy Director, Arc Worldwide, 312-220-5541, mary.calvano@arcww.com Kristin Schwallie, Optimization/Analytics, Arc Worldwide, 312-220-3257, kristin.schwallie@arcww.com Lauren Hawes, Planning Director, Arc Worldwide, 312-220-1324, lauren.hawes@arcww.com Jen Celata, Vice President, Devries Global, 212-546-8509, jcelata@devriesglobal.com Wendy Rokose, Senior Account Supervisor, Devries Global, 212-546-8583, wrokose@devriesglobal.com

Pick-up truck buyers are about nothing if not control. So the rich tablet ad unit from Amobee and Team Detroit let Ford customers drive the experience. The 3D rendering put the truck in four work environments, including accurate reflections and lighting. But the shopper got to customize the truck model, load the truck bed, and spin the model every which way for a total sense of how this model fits into their workday. The branding effects were 2X to 4X industry averages, largely because the experience made tangible the brand’s “We Own Work” message.

Credits: Team Detroit Brian Bos, SVP, Group Director – Emerging Media Kevin Conlon, Emerging Media Planner Eric Roth, Emerging Media Manager Andrew Smith, ACD and Art Director Dan Przekop, Creative Director Karen Schave, Associate Director, Attitudinal Research Hani Salem, Research Analyst Ford Brian McClary, Ford Digital Marketing Manger Amobee Paul DeGrote, Creative Director Mark Allison, Interactive Art Director Fabrice Heng, Interactive Ad Developer Eric Smith, 3D Artist Dan Toloudis, Senior Graphics Engineer Mei-Yee Mak, Senior Account Manager Trevor Hamilton, Head of East Coast Sales & Business Development Calen Ipalook, Q/A Engineer

Brilliant uses of emerging technology merit amplification. GE’s 6 Second Science series on Vine was one of the big early brand hits on the micro-video platform. The #6SecondScience Fair campaign extended its reach via Vine influencers and deepened the brand-as-innovator message with supporting native advertising and content at Mashable and BuzzFeed. Users were invited to join in and submit their entries, which were rebroadcast via Tumblr and YouTube. The campaign exemplifies how a good core idea can leverage so many mobile channels to achieve reach across the platform’s many audiences.

Credits: Linda Boff, Executive Director, Global Brand Marketing Sydney Lestrud Manager, Global Digital Marketing Katrina Craigwell, Head of Global Digital Programming

OMD created for Walgreens a non-intrusive way to educate app users on how to relieve their health ailments and deliver medicine to the sick unable to leave the house or get out of bed. Walgreens partnered with TaskRabbit, a delivery service. The campaign used "Task Wheel" for ordering cold and flu medicine from Walgreens. Consumers posted orders to the community and negotiated with a service Rabbits driver, who would pick-up the items and deliver it right to the consumer. The average order value doubled Walgreens' national average reaching $26.44.

Credits: Wilson Standish – Associate Director Ignition Factory, OMD Britt Cushing – Account Director, OMD Lauren Powell – Associate Director, OMD

The promotion of Netflix’s “Orange is the New Black” through “Women Inmates” editorial was a multi-faceted, multimedia experience, held to the same New York Times standards of diligent reporting, editing and storytelling. This immersion into the life of a female prisoner generated a great deal of interest in the show and a heightened viewing experience. The campaign amassed more than 300K page views and received significant positive mentions on social media.

Credits: Melanie Deziel,Editor and Social Media Strategist Kaylee King-Balentine, Executive Producer of Branded Video Michael Ryterband, Art Direction and Design Rachel Gogel, Creative Director Alex Casner, Producer and Project Manager Riley Davis, Creative Technologist David Erwin, Creative Technologist Otto Steininger, Illustrator Efran Films, Video Production Fergal Carr, Direct of Platform Innovation

HuffPo’s “Food For Thought” series for Chipotle combined native and editorial content exploring issues including food legislation, sustainability and personal health. The information provided was informative and in a format recognizable to HuffPo readers. “Food For Thought” achieved an interaction rate of 52% vs. 9% for the rest of HuffPo. The “9 Disgusting Things You Didn’t Know You’ve Been Eating Your Whole Life” was the most viral piece of sponsored content this year according to Sharethrough.

Credits: Jessica Leader, Content Strategist (HuffPost Partner Studio)

For severe sufferers of Restless Leg Syndrome (RLS), bedtime is anything but restful. Horizant, a prescription medication used to treat moderate-to-severe primary Restless Leg Syndrome, understood this better than anyone. To raise consumer awareness and consideration, and ultimately drive branded prescription requests for Horizant, a high-impact rich media campaign was developed, that tapped into the dread & frustration that RLS sufferers feel at bedtime. Creative and media worked together to target symptomatic, treatment-seeking, information-seeking, or diagnosed-dissatisfied RLS sufferers wherever they were online. Click-through rates, site traffic, and prescription lift all soared above established success benchmarks.

Credits: Robert Yanez – XenoPort – Senior Director of Marketing Chris Dillard – XenoPort – Associate Director, Marketing Trey Benson – XenoPort – Executive Director, Commercial Development Liz Castellanos – Heartbeat Ideas – Group Account Director James Talerico – Heartbeat Ideas – SVP, Executive Creative Director Kris LoCascio – Heartbeat Ideas – Creative Director Doug Puchowski – Heartbeat Ideas – Copywriter Maya Schindler – Heartbeat Ideas – Associate Director of Production Justin Kim – Heartbeat Ideas – Associate Director of Technology Lee Slovitt – Heartbeat Ideas – VP, Media Director Dan Haller – Heartbeat Ideas – Media Director Andrew Simon – Heartbeat Ideas – Associate Director, Media

Tasked with driving purchase intent for Magnum’s indulgent ice cream bars via mobile, Kargo came up with a rich (media) experience of its own. An animated unit expanded to show a map that auto-populated with the nearest Magnum retail locations. The ad would also automatically update with store-specific information on the type of Magnum products sold, and was targeted based on local weather conditions. The unit had an expansion rate of 0.57% and a post-click interaction rate of 5.4%.

Credits: Lisa DiBenedetto, Managing Director Digital, Mindshare Jordan Sagisi, Associate Director Digital, Mindshare Brian Sacks, Manager Digital, Mindshare Emily Highet, Senior Associate, Digital Investment, Mindshare Charles Raisch, Senior Account Executive, Kargo Heather Forest, Account Manager, Kargo Austin Suen, Senior Campaign Manager, Kargo Kaitlyn Mitschele, Designer, Kargo

Red Roof Inn decided to connect with air travelers whose flights got canceled and launched a campaign with custom flight-tracking technology to process thousands of bits of cancellation data in real time. The tool filtered live data through a algorithm that automatically boosted bids and made copy adjustments in search. The tool put Red Roof Inn in front of 75% of last-minute queries in the No. 1 position, the first option for about 400,000 distressed travelers annually. This led to conversion rates rising 375%, and online bookings across non-branded campaigns by 60%.

Credits: Marina Macdonald Red Roof Inn CMO Aaron Stenhoff Red Roof Inn Vice President/Marketing/Digital Bruce Williams 360i Media Practice Lead Jonathan Fanucci 360i Associate Account Director Brendan Alberts 360i Associated Media Director Chris Edberg 360i Senior Media Manager Sydey Sobol 360i Associate Account Manager Nora Kelleher 360i Coordinator Jason Bell 360i Vice President/Product Development Tyson Nakayama 360i Senior Product Manager/Product Development Faisal Karim 360i Technical Director/Product Development Mike Levin 360i Marketing Technologist/Product Development

GMC and iProspect created a strategy to use non-branded search terms to intercept and influence undecided consumers looking for a car. Some 37% of vehicle purchasers begin online with non-branded queries, but only one-in-five start with the brand they ultimately buy. The strategy to analyze consumer behavior search patterns paid off by developing content that generated page one ranking for about70% of targeted un-branded terms. It also produced 14,000 organic site visits per month; average time, 6.5 minutes.

Credits: Chris Becin, Account Director Aaron Holloway, SEO Lead Renee Petres, Account Supervisor

For some, Nutella is, well, there’s no description. It’s life—ice to eskimos kind of thing; so SapientNitro tapped into that passion by hitting social channels—Facebook, Twitter, Pinterest, Instagram, Tumbler—to create more than 500 pieces of original content, all focusing on the insane loyalty between fans and the product, including the many ways the delicious chocolate good is used. And in the process, followers increased 518%. You may not understand. It’s a Nutella thing.

Credits: Worldwide Chief Creative Officer: Gaston Legorburu Executive Creative Directors: Christian Waitzinger Associate Creative Director: Susan Phuvasitkal Copywriter: Silas Ruppe VP, Client Services Director: Rob Rawley Client Services Director: David Serrano Account Executive: Mary O’Hara Global Social Lead: Nathaniel Perez Director Marketing Strategy & Analysis: Stevie Dove Sr. Associate Marketing Strategy & Analysis: Nicole Keimer

Chevrolet is as American as baseball and hot dogs—and that was the problem with it becoming the shirt sponsor of Manchester United, England’s most storied football club. To raise awareness of the brand and build a connection with fans, Chevrolet created an app that allowed Man U supporters to “wear” the club’s new kit with a photo upload that encouraged social distribution. In the first week, the app drew 93 million social impressions and 136,000 photo uploads.

Credits: Amy Stettler, SVP, Global Director, Carat Raechel Revoldt, Director, Carat Josie Castro, Associate Director, Carat

HBO's Game of Thrones King Joffrey Baratheon was the most hated TV character on the Internet in 2013, based on research. HBO and 360i created an experience to let fans vent. A social newsroom helped HBO respond to roasters in real-time as jokes poured in from Twitter, Facebook and Instagram. The Twitter handle #ROASTJOFFREY generated more than 63,000 original roasts and trended nationally within an hour of launch. It received 800 million earned media impressions, and 1 million social engagements, creating a 367% lift in show mentions year-over-year.

Credits: CCO, Adam Kerj Group Creative Director: Mike Nuzzo Associate Creative Director: Adam Gloo Sr. Copywriter: Nick Panayotopoulos Designer: Isaac Trujillo Designer: Tiffany Ahee Account Director: Josh Lenze Account Supervisor: Audri Nakamura Strategist: Caroline Tseng Producer: Lauren Dobkin Associate Director, Influencer Marketing: Emily Garvey Social Publicist: Alden Millar Sabrina Caluori, VP Digital and Social Media, HBO Jim Marsh, Director Digital and Social Media, HBO Emily Giannusa, Manager Digital and Social Media, HBO Michael Hoffman, Associate Manager Digital and Social Media, HBO Becky Rho, Associate Manager Digital and Social Media, HBO Scott Petts, Art Director, HBO Daniel Filipe, Designer, HBO Camille Errante, VP HBO Creative Services Jacqui Bussey, Executive Producer, HBO Creative Services Karen Sands, Creative Director, HBO Creative Services Scott Gluck, Sr. Writer Producer, HBO Creative Services

She plays like a girl. Damn right she does! And Verizon knew many of its FiOS customers are parents of school-aged kids who grew up with Title IX, which codified equal funding for female athletics. This is a celebration of sorts, a place for parents to brag, show off, and shares stories of their daughters. Results included 70-million impressions, 54-thousand social media engagements. Play like a girl? Just take a look.

Credits: J'Tanya Idiodi - Account Supervisor - Create Digital Carrie Throckmorton - Account Manager Ana Kenney - Project Manager - Create Digital Brad Perry - Strategist - Create Digital Jessica Kantor - Creative Director - Create Digital Sarah Keane - Designer - Create Digital Kevin Scholl - Web Developer - Create Digital Katlyn Williams - Copywriter - Create Digital Kim Burke - Media - Create Digital Caryn Quinn - Community Manager - Create Digital

LinkedIn and Citi launched the campaign "Connect: Professional Women's Network" in order to help professional women both network and freely discuss the issues that affect their own personal careers. The Connect Community group has grown to more than 330,000 members; currently the fastest-growing and most-active group on LinkedIn. Conversations in Connect have inspired member-organized events, monthly live chats with career experts, and even a video series with influential women like Arianna Huffington. Connect has driven an increase in key brand metrics among LinkedIn members exposed to Citi’s efforts.

Credits: Linda Descano - Managing Director, Head of Content & Social, Citi, Catherine McManus - SVP Content & Social, Citi, Jacky Carter - Community Manager, LinkedIn, Jason Hammer - Account Executive, LinkedIn, Josh Zimmerman - Senior Account Manager, LinkedIn, Matthew Breinich - Digital Project Manager, LinkedIn, Sabrina Zahn - Senior Consultant, LinkedIn

Sponsoring playable items is a tried and true in-game ad tactic. But giving those items real meaning, social importance and a deeper branding message is a heavier lift. OMD and Naked Juice invited Farmville 2 players to invert the model and give up some of their grown crops in a virtual food drive to raise awareness of “food deserts,” communities and neighborhoods that don’t have access to fresh fruits and vegetables. The virtual drive matched Naked Juice’s real world donation to communities. And users got to donate through 99-cent purchases of virtual spinach seed. Over $57,000 was raised, as was awareness of the issue and the brand. The campaign was dead-on in aligning media to goals and aligning people with a cause.

Credits: Brenden Schaefer, Senior Brand Manager, Naked Juice Chris Blumberg, Associate Director ZeroCode, OMD Dario Raciti, Director ZeroCode, OMD Bryan Master, Group Account Director, OMD Jesse Anderson, Digital Strategist, OMD Jenna Vaccariello, Digital Supervisor, OMD Marcella Heemsen, Digital Assistant Strategist, OMD Erin Hauck, Associate Director, OMD Rob Antona, Account Executive, Zynga Joelle Hadaya, Account Manager, Zynga

In the hunt for a new chip flavor, Lay's wanted to double its record 3.8 million Do Us A Flavor submissions it received last year. In partnership with Deep Focus, Lay's broadened their social outreach beyond Facebook to YouTube, Pinterest, Instagram and Twitter. Lay's and Deep Focus channeled the century-old marketing technique of the jingle and ended up with a YouTube video watched over 12 million times. Once submissions started rolling in Lay's replied to those who submitted with "insta-jingles" by jumping into relevant Twitter conversations, delivering the first ever customized micro jingles created on a bespoke basis — tailored to each tweet. All 1:1 insta-jingle custom videos, published on YouTube and shared via Twitter, had a 100% retweet rate, reaching a total audience of 3MM. With an integrated effort, the goal of doubling submissions was attained in less than 4 weeks, then tripled before the 12 week submission period ended, totaling over 14MM submissions.

Credits: Alex Grybauskas, Video Editor Ashley Tyra, Copywriter Christina Cooksey, Director Moment Studio Dana Nichomoff, Account Director Franklin DeFelice, Senior Communications Manager Jennifer Shieh, Project Director Josh Sachs, Sr Motion Designer Michelle Rowley, Associate Director Planning Ken Kraemer, ECD Matt Steinwald, Creative Director Renan McFarland, Designer Ron Lent, Creative Director

Racing champion Jeff Gordon teamed up with Pepsi MAX in a video to pull off a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original Test Drive, creating a massive debate over the authenticity of the content. Reigniting the conversation, OMD created Test Drive 2 by taking a prank/candid camera-style video of the sports icon in disguise. The video's view count soared to 5.8 million in less than 48 hours, and organically trended on Twitter and Facebook within a few hours.

Credits: Bryan Master/Group Account Director/OMD Erin Hauck/Associate Director/OMD Jenna Vaccariello/Supervisor/OMD Jon Kaiser/Global Digital Director/OMD Lou Arbetter/Director, Pepsi MAX Brand Building

To boost sign-ups around the World Cup, the DishLATINO turned to Undertone to create the digital component for its “Juego Bonito” campaign. A secondary goal was to increase awareness of the Dish Network’s Hopper feature, which allows viewers to interact with content in multiple ways. To boost futbol fever, Undertone used its PageGrabber takeover unit to deliver Brazil-themed images and videos highlighting features of its Hopper offering. The ad drew a 7.5% click-through rate.

Credits: Shaina Kaye, Account Executive at Undertone Audrey Dormanen, Senior Sales Director at Undertone Katherine Lacy, Senior Client Services Manager at Undertone

It seems that Mediahub/Mullen has found a unique approach to create branded content for American Greeting that helped them build a stronger tie with their consumers. The emotional video for the social spaced entitled “World’s Toughest Job” was created to celebrate moms in the most unexpected way, basically by recognizing their heroism. They conducted a “fake” job interview describing the challenges that all mothers face on a daily basis. The great content itself, coupled with a smart social media strategy, PR outreach and paid media support not only made it a successful campaign, but turned #worldstoughtestjob into more of a cultural event.

Credits: Rebekah Pagis, SVP, Group Account Director, Mullen Jonathan Ruby, VP, Creative Director, Mullen Kazi Ahmed, VP, Group Digital Media Director, Mediahub/Mullen Erica Motyl, Associate Digital Media Director, Mediahub/Mullen Jessica Conway, Digital Media Planner, Mediahub/Mullen Mark Wenneker, Chief Creative Officer, Mullen Tim Vaccarino, Executive Creative Director, Mullen Dave Weist, Executive Creative Director, Mullen Andrea Mileskiewicz, Associate Creative Director/Copy, Mullen Blake Winfree, Associate Creative Director/Art, Mullen

The work done on Project Rushmore takes a storytelling approach, with full screen interactive video, to help modernize a 110-year-old American classic brand. Fans and the fantasy of the open road are celebrated in six and a half minutes of interactive video. The site uses the video as a space for user connectivity and exploration. Users are allowed to seamlessly jump in and out of the video experience to discover new product features, or to immerse themselves in the dream of life on the road.

Credits: Worldwide Chief Creative Officer Gaston Legorburu Chief Creative Officer Gary Koepke Creative Director Ryan Hryciuk Howard Goldkrand Associate Creative Director Phil Bonnell Strategy Howard Goldkrand Copywriter Jim Nelson Art Director Ryan Hryciuk Matt Rennick Designer Trish Lamana VP Business Lead Michael Shostak Account Director Lydia Powell Project Manager Jan Kanhai Technical Director Sean Burke-Gaffney Information Architect Vixay Sengphaseuth Senior Interactive Developer Zoltan Hawryluk Dimitri Bombine Dave Jackson

HBO’s “Real Time with Bill Maher” has kept many of us sane, both comedically and politically, whether he’s railing on how worthless college is to New Rules. This blog allows you to catch up on the rants and insights the other six days of the week. His 1-million months views is proof that’s as it should be.

Credits: Adam Dubov, Exec. Producer, Creative Director; Michael Gluckstadt, Editor; Miles Leicher; Chris Peditto, Producer

The Univision corporate site was relaunched with a focus on providing a B2B audience with press information, sales opportunities and thought leadership pieces on the Hispanic Opportunity. The site features ambient video and striking imagery as a key design element, utilizing Univision’s corporate portfolio of media assets to position the brand and elevate the site aesthetic. he site’s platform focuses on scalability, allowing custom pages and content to be created and launched quickly; proving to be very useful for the deployment of press releases and clips during the World Cup. The most robust change was to the Hispanic Research section, which now highlights key categories of auto, healthcare, movies, restaurants and return on influence. We’d say the launch was a success — traffic is up 50% and organic traffic is up 168% from last year.

Credits: Richard Zuluaga, Publisher, Brand Development, UCI Jennifer Weeks, Senior Manager, Brand Development, UCI Amy Caplan, VP Ad Sales Marketing, UCI Mariela Azcuy, Senior Director, Ad Sales Marketing, UCI Jenna Silver, Director, Ad Sales Marketing, UCI Rosemary Mercedes, VP Corporate & Digital Communications, UCI Chris Allieri, Director, Digital Communications, UCI Paola Hernandes, Manager, Corporate Communications, UCI

The “Homeless, Not Hopeless” campaign, aimed at educating people about Episcopal Community Services and also raising donations for the organization, resulted in a 195% increase in the number of new donors from private sources. The new microsite, helpsfhomeless.org, garners twice as much traffic as the 30-year-old nonprofit's original site. The microsite was mentioned in an article in The San Francisco Chronicle, which helped draw attention to the organization's work.

Credits: Executive Creative Director: Steve Stone President: John Elder Creative Director: Mark Lawson Senior Art Director: Naomi Duckworth Writer: JP LeRoux Account Manager: Megan Robershotte Film/Edit: Phil Velasco Content Producer: Andrew Lovold

It’s not the Ivies, but if beer and stupid spell college, this Bud’s for you. For “22 Jump Street” fans, Metro City State is a fake university transformed into a real one online. Pushing the film’s opening, the comedy site offered pieces on college life, summer vacas and bromances. Plus, the chance for a 22 Jump Street Raid Party hosted by theChive, which drew 12,000 school submissions. The 5.3 million views for the site helped Sony pull in $57 million opening weekend.

Credits: Woven: Benjamin Blank, Chief Creative Officer; Joshua Feldman, VP of Technology; Albert Briggs, Account Executive; Laura Grifka, Account Manager; Michael McComb, Creative Director; Eric Armas, Lead Engineer Advertising Technologies Kaila Mulcahy, Production Coordinator

Universal McCann: Sarah Budhiman, Sr. Media Planner Tiffany Marsolek, Media Supervisor Turner Hoenig, Asst. Media Planner Robert Czechowicz, Creative Producer Shahaab Quraishi, Sr. Producer Sony Pictures: Worldwide Digital Marketing Team; Deborah Gaudette, SVP Group Partner, Portfolio Management; Yvonne Abt, VP Partner, Portfolio Management; Erica Lee, Associate Media Director, Digital

For Season 2 of A&E’s Bates Motel, the network, hoping to increase anticipation, (as if that were needed) launched a new version of the Bates Motel website (including a Twitter module) with 12 rooms — huh, huh, get it? — and allowed viewers to access all of them, using their phone or mouse as flashlight to travel around dark rooms, easter eggs such as old photographs so they could be scared on all devices, which the more than 1-million of them apparently did … willingly.

Credits: Guy Slattery, EVP Marketing Kevin Weist, SVP Brand Creative Meghan Kirsch, VP Brand Creative Marissa Grasso, Senior Producer Brand Creative Jonathan Davis, Senior Writer Producer Sean Feeney, Producer Sarah Freed, Specialist Brand Creative Michael Alfieri, Coordinator Brand Creative Agency: The Visionaire Group

Being a mother is tough; however, they are not alone. Momtastic.com brings mothers together, providing relatable content and a community for mothers to interact and offer advice and support. Momtastic covers a range of categories including pregnancy, food, style, shopping, and entertainment. The website’s design is clean and user-friendly, featuring a section with their Pinterest board highlighting useful pins for mothers.

Credits: Rebecca Schmitt – Vice President and General Manager of TotallyHer Media Heather Morgan Shott – Editor at Large, Momtastic Cathy Schroeckenstein – Managing Editor, Momtastic

Formula X's site offers a social network for young people who want to show off their manicures. The site lets users search by color, effects, editor’s picks, popularity and more. Users can post pictures of their own nails or things that inspire their nail art. Users also can follow others, seek advice, and shop. To jump-start awareness, Formula X lacquer was delivered to influential and socially active nail artists. The website traffic, participation and sales exceeded the three-month goal within the first week.

Credits: Michael Lemme (Executive Creative Director) Andrea Bozeman (Creative Director) Tiffany Pan (Art Director) Jessea Hankins (Copywriter) Jake Palu (Designer) Jackie Brito (Senior Producer) Jamie Katz (Account Director) Kate van Bronkhorst (Account Supervisor) Propeople (Development Team)

This campaign for the credit union services organization PSCU aimed to highlight the differences between credit unions and big banks. The initiative — aimed at Millennials — involved creating the site MYMM.org (Make Your Money Matter), which uses interactive scrolling to explain about credit unions and encourage Millennials to choose one over their bank. The campaign, which ran in 8 local markets, drove 65,000 visitors to MYMM.org.

Credits: Firstborn

So when does a corner bakery want to stop being just a corner bakery? Well, when it’s Corner Bakery Cafe and it wants to double its US presence. So it asked Rockfish to come up with a site that would be—wait for it—appetizing. Marrying nutrition, menu and ordering information into a single interactive view, guests can make informed decisions quickly. Now with a calorie count that adds how fattening everything is. Lovely.

Credits: Will provide if named finalist

With the understanding of the special bond between pets and pet-owners, Banfield Pet Hospital wanted to create the ultimate destination for your pet care needs. Banfield’s website offers advice on preventive pet health care, resources for veterinary professionals, and information on Optimum Wellness Plan options. Banfield’s website is dynamic, user-friendly and colorful (not that your dog will notice). With the release of the Banfield Pet Health Tracker App, pet owners can easily access their pet’s medical records at any time, make appointments, and locate hospitals, all on the go.

Credits: Will provide if named finalist

The Beautyrest’s website strikes an ideal balance of simplicity and dynamism. The digestible bits of content served on an easy-to-navigate website provides the superior user experience. The sleek, elegant website features light and airy layout, and a comprehensive color pattern across its pages, conveying what the brand essentially is about – luxury and smart sleep technology. The Beautyrest’s cohesive storytelling reflected on its website demonstrates that the company is entirely clear about the audience it is communicating with and the manner in which it does it.

Credits: Ed Brojerdi, President & Co-Chief Creative Officer, kbs+ Izzy DeBellis, Co-Chief Creative Officer, kbs+ Angela Denise, Creative Director, kbs+ Andreas Baumert, Associate Creative Director, kbs+ Hilary Hudgins, Director of Copy, Digital, kbs+ Jonathan Serrano, Senior Designer, kbs+ Tim Austin, Junior Art Director, kbs+ Julie Grates, Senior Copywriter, kbs+ Kaity Wong, Junior Copywriter, kbs+ Jonah Bloom, Chief Strategy Officer, kbs+ Zack Cohn, Brand Strategist, kbs+ Jason Flynn, Senior Content & Social Strategist, kbs+ Christina Batalkina, Content & Social Strategist, kbs+ Jeff Willard, Executive Vice President of Marketing, Simmons Bedding Co. Nick Jezarian, Senior Director, Media and Digital Marketing, Simmons Bedding Co. Michelle Montgomery, Vice President, Marketing Communications, Simmons Bedding Co. Matt Schachte, Creative Director, Simmons Bedding Co. Matt Powell, Chief Information Officer, kbs+ Spies & Assassins Mike Dory, Executive Director of Technology, kbs+ Spies & Assassins April Ayala, Executive Director of Technical Production, kbs+ Spies & Assassins Ali Cole, Associate Director of Technical Project Management, kbs+ Spies & Assassins Taylor Billotte, Digital Producer, kbs+ Spies & Assassins Beatriz Trujillo, Digital Producer, kbs+ Spies & Assassins Chris Gsell, Director of Product, kbs+ Spies & Assassins John Sockwell, Product Architect, kbs+ Spies & Assassins Jed McClure, Director of UX, kbs+ Spies & Assassins Andrea Dulko, UX Lead, kbs+ Spies & Assassins Jennifer Weng, UX Designer, kbs+ Spies & Assassins Joshua Leeder, Associate Director of Technology, kbs+ Spies & Assassins Jeff Gray, Associate Director of Technology, kbs+ Spies & Assassins Glenn Siegman, Senior Platform Developer, kbs+ Spies & Assassins Mike Reed, Senior Platform Developer, kbs+ Spies & Assassins Chris Alden, Senior UI Developer, kbs+ Spies & Assassins Scott Nash, Senior Front-End Architect, kbs+ Spies & Assassins Tara Mondella, Manager of Quality Assurance, kbs+ Spies & Assassins Bill Grogan, President, Business Leadership, kbs+ Hollie Doran, Account Director, kbs+ Marco Muñoz, Account Executive, kbs+

Forget the family dog. For those who prefer specialty pets, such as tetra fish or bearded dragons, it pays to know the cuisine and habitat these exotics enjoy. PetSmart and NatGeo teamed up to launch a product line. But to bring it to life, they debuted an interactive microsite. Blending animation and responsive design, visitors “virtually met” animals such as Syrian hamsters and chameleons, learned about behavior and care and other fun facts. The site drove engagement from an educative and marketing standpoint.

Credits: PetSmart creative team iCrossing creative team

Laconic. Aesthetically pleasing. Graceful. The first seconds of your encounter with the website will leave you thinking you’re looking at a private art collector’s website. The site incorporates beautiful imagery that is diverse in its nature, yet cohesive in style across pages. Functionality-wise, products are streamlined by a rigid system into a catalogue that helps find a specific item in a matter of seconds. Ultimately, one could compare the RH website to roman architecture with its practical character, restless energy and organizational mindset of its creators.

Credits: Jessica Bauer-Greene, Creative Director, Huge Jessica L'Esperance, VP of UX, Huge Kim Tran, Project Manager, Huge Chris Stetson, VP of Technology, Huge Nicole Berman, Visual Designer, Huge Drew Robinson, Front End Lead, Huge Nick Esquerra, Front End Development, Huge Vincent Ramos, Front End Development, Huge Holly Baxter, Vice President, RH Contemporary Art Emily Reaman, Senior Public Relations Leader, Restoration Hardware

Few summer basketball leagues generate as much fan enthusiasm as The Drew League. The problem? Its games aren't televised and only so many people can attend in person. To accommodate fans, title sponsor Nike created a mobile-first site with Game Day (live scoring and a curated social feed) and non-Game Day (content relating to culture and athleticism) states. The Game Day material in particular has resonated with Drew League fans — who, per Nike research, are "social power users."

Credits: Creative Director: Brian Ritchie Exec. Creative Director: Ollie Bauer Account Director: Erinn Farrell Strategy Director: Ned Lampert Chief Technology Officer: Marc Jensen VP Engineering: James Squires Front End Engineer: Mike Kennedy Research Software Engineer: Eric Skogen Quality Assurance: Chris Goldammer, Scott Wolf

TapShield set out to create a responsive website that was both sleek and visually enticing. The site prominently features case examples and headline scenarios to explain the technology's benefits and entice interest by both end users and the organizations that implement and connect to the application services. Further insights are presented via video introductions and testimonials, whitepapers, as well as industry and media accolades. The calls to action utilize online chat functionality, phone contact numbers, demo request options and links to TapShield's mobile safety blog.

Credits: Bayshore Solutions Digital Agency Team

Ever wonder what America's biggest house looks like? Plan a visit to the Biltmore Estate in North Carolina or simply visit their redesigned website, featuring breathtaking imagery and classy country design. To keep site visitors engaged, information was edited, consolidated and then replaced with eye-catching visuals and videos. The result is a light and easily-navigable website for site visitors to reserve a room, book an estate tour, plan a winery visit, or even a wedding.

Credits: Brian Nadurak, The Richards Group, Brand Creative Group Head David Eastman, The Richards Group, Brand Creative Group Head Luis Acevedo, The Richards Group, Brand Creative/Art Director Rob VanGorden, The Richards Group, Brand Management/Principal

The Minifigure Family experience lets users create customized holiday cards featuring Minifigure versions of their own families, including the family cat or dog! Reinforcing that LEGO.com is a safe place for kids and families. On the site, users can easily share their personalized holiday cards online and in social media or save and print them as high-resolution cards. The card creation tool lives at LEGO.com where users have easy access to all of the videos and games there. The campaign was the #1 driver of traffic to LEGO.com from all social sites, where 60% of visitors were new and spent 17+ minutes on the site.

Credits: Isobar Creative Director - Andrew Morse Isobar Account Director - Jen Poirier Isobar Associate Creative Director - Bob Goeldner Isobar Art Director - Darren Bourque Isobar Account Manager - Allison DeBaere Isobar Senior Designer - Sarah Merlin Isobar User Experience Designer - Astrid Chow Isobar Interactive Developer - Matthew Rainsford Isobar Producer - Erica Hara Isobar Strategy - Jon Gaffney Isobar Strategy - Bryan Maleszyk LEGO Michael Pratt LEGO Casey Blossom LEGO Dan Eveleigh LEGO Michael McNally LEGO Dennis Bjorn Peterson LEGO Henrik Daae