Katie leads the marketing and branding for DonorsChoose.org, engaging over two million donors and teachers in supporting public school classrooms. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also conducted market research and political polling for corporate and media clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the school. She is an alumni of Leadership Charlotte and was named to Charlotte Business Journal's "40 Under 40".
Meet Katie at:
Keynote: Marketing With A Retail Mindset
Date/Time: 11:00 AM
When you market for a small charitable organization that crowdfunds school projects, being tech savvy is not about staying current. It is about leveraging efficiency, deepening relationships between donors and students, and keeping it personal even as you raise hundreds of millions in donations. DonorsChoose.org’s CMO Katie Bisbee shares how she and her company use tech to deploy some of the tactics she learned from the much larger retail sector to maintain human connections across big and small donors and the kids who benefit.