Building The Goal-Driven Tech Strategy
It’s not the technology; it’s the business goal. After years of chasing bright, shiny media platforms and automated advertising, marketers are looking inward. How do they make the digital revolution serve real business goals, strategic outcomes, customers?
Meet the new stack: DMPs, CRM, clouds, data mining, automation tools, social listening, blog builders, CMS, attribution models, email platforms, analytics. Same as the old stack?
Let’s hope not. At the first OMMA Marketing Technology conference we focus on how marketers and their agencies finally can aim technology and automation at mission critical business goals – leads, conversions, brand differentiation, sales, deeper, longer customer relationships, and, yes, even more efficient media buying. But this time around, how do they look through the glare of new technology – the clutter of the stack – and keep their eyes on business goals.
We will cover:
- Creating a strategy-driven, goals-obsessed marketing tech plan
- Building the better DMP
- Personalizing the customer relationship via email and messaging
- Vetting the tech
- Reorganizing around goals, not technology
- The role of the “cloud”
OMMA Marketing Tech 2017 Attendees Include:
Conference Programming Chair
What other industry practitioners are saying about MediaPost's OMMA event series...
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space" Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
"If you are looking to hear from industry leaders then OMMA is the best event to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat." Matt Blasco, Managing Director of Analytics, Havas Worldwide
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.” Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"I love the way dialog develops throughout the day at the OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA