Josh Campo
SapientNitro Director of TechnologyJosh is a Technology Director providing client stewardship, technology strategy & leadership to SapientNitro teams and clients working across commerce, content & bespoke custom solution development. He brings over 15 years of experience with a deep background in software and internet solution development as well as managing globally distributed teams. In the past 7 years at SapientNitro he has worked with clients to deliver strategic initiatives across Financial Services, Entertainment, and Premium Retail. Josh works closely with firms such as Ralph Lauren, Allianz Global Investors, Coach, Diesel, Lord Abbett, Michael Kors, PIMCO, Samsung and others. Prior to SapientNitro he was responsible for managing custom solution development off-shore for a variety of clients across utilities, telecommunications, online gaming, and the multi-family housing industry.
Meet Josh at:
Panel: It’s The Strategy, Not The Stack: Aligning Tech With Goals
Date/Time: 9:15 AM
How do marketers embrace genuinely helpful, promising technologies but keep their eye on their business outcomes rather than building the better “stack?” As marketers vet and construct their DMPs, their data, CRM and attribution tool sets, what have they learned from the last decade of digital investment about organizing people and tech around outcomes, not platforms? We ask marketers and their agencies to explore what a martech strategy looks like, and how it can avoid the acronym clutter and gadget-chasing that bedeviled the ad tech era.