New York City

Tom Hespos

Underscore Marketing Founder, Chief Media Officer

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Discussion: Putting Content At The Core
Date/Time: 2:30 PM Marketers are all publishers now, or so they say when they claim to put “content” at the center of all they do. But what does this mean in practical terms? Content marketing has its own complex subset of marketing tech, from social media analytics and listening tools to blog and CMS platforms, back end metrics, SEO and just writing and image tools. Several years into the content marketing wave what have marketers learned about this tech stack, internal workflow and staffing, and evaluating ROI?

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