Alan Chapell is an attorney and industry analyst focusing on privacy within the interactive media and technology landscape. After several years at a DM agency, Chapell took a five month sabbatical in Mumbai to write music jingles for Indian TV (which seemed like a great idea at the time). After returning from India, Chapell moved to New York and to Jupiter Research. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. Chapell graduated from the University of Connecticut and Fordham University School of Law, is a member of the New York bar, and is a Certified Information Privacy Professional. When not advising companies on privacy, Chapell enjoys playing music.
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Discussion: Putting Content At The Core
Date/Time: 2:30 PM
Marketers are all publishers now, or so they say when they claim to put “content” at the center of all they do. But what does this mean in practical terms? Content marketing has its own complex subset of marketing tech, from social media analytics and listening tools to blog and CMS platforms, back end metrics, SEO and just writing and image tools. Several years into the content marketing wave what have marketers learned about this tech stack, internal workflow and staffing, and evaluating ROI?