Mark joined Maxus in the spring of 2013 and now guides our client teams and their service delivery. Working with many of the specialist functions in Maxus and GroupM, a key part of his role is to ensure various areas of expertise are infused properly in our efforts. Maxus offers a broad spectrum of media services and serves several clients for which various types of video, content and influencers are an important part of the mix including: NBC Universal, Panera, Purina, Clarins and Pandora Jewelry.
Meet Mark at:
Discussion: Putting Content At The Core
Date/Time: 2:30 PM
Marketers are all publishers now, or so they say when they claim to put “content” at the center of all they do. But what does this mean in practical terms? Content marketing has its own complex subset of marketing tech, from social media analytics and listening tools to blog and CMS platforms, back end metrics, SEO and just writing and image tools. Several years into the content marketing wave what have marketers learned about this tech stack, internal workflow and staffing, and evaluating ROI?