Craig represents a new breed of digital advertising professional incorporating a deep understanding of traditional advertising knowledge and process through the lens of a true digital native. His abilities to bridge the gap between the two worlds allowing him to lend his experience across all disciplines. Working closely with world class brands, Craig helps his clients understand how to better strategize, build and integrate new forms of digital and social media techniques at the core as well as into larger campaign initiatives. His reputation has been made through hard work, dedication, creativity, passion and a love for the business.
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Discussion: Putting Content At The Core
Date/Time: 2:30 PM
Marketers are all publishers now, or so they say when they claim to put “content” at the center of all they do. But what does this mean in practical terms? Content marketing has its own complex subset of marketing tech, from social media analytics and listening tools to blog and CMS platforms, back end metrics, SEO and just writing and image tools. Several years into the content marketing wave what have marketers learned about this tech stack, internal workflow and staffing, and evaluating ROI?