Wednesday, 08/21
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Thursday, 08/22
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Panel: RMNs and The New Media Shopping Cart
With some of the best first-party data available, and point-of-purchase placement in such a range of customer journeys, are RMNs poised to replace Google as a pillar of ad strategy? Effective, but pricey, how are these new walled gardens impacting data-driven media plans? Where do they fit within an integrated strategy? And are they really delivering incremental value or just taking credit for customers you were already going to get?
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight and Break
11:15 AM Pacific
2:15 PM ET
Case Study: Making a Clean Room Work
11:40 AM Pacific
2:40 PM ET
Case Study: Making the RMN-CTV Connection
12:00 PM Pacific
3:00 PM ET
Roundtable: Are RMNs the New Google?
12:00 PM Pacific
3:00 PM ET
Roundtable: Precision TV: Targeting and Measuring Streaming Media
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner
Friday, 08/23
9:35 AM Pacific
12:35 PM ET
Welcome Back
- MC
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Panel: The New Context(ual): Leveraging the Post-Cookie Return to Content
Are we back where we started? Content and contextual targeting is back in vogue as a response to cookie deprecation. But how are planners best leveraging newer contextual networks, publishers' data, and AI tools to ensure the right adjacencies? How are they making these campaigns more effective, validating traffic, automating, and optimizing campaigns? Are we losing the efficiencies and accountability in this switch from audience targeting back to content proxies delivery?
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight and Break
11:15 AM Pacific
2:15 PM ET
Case Study: Programmatic Gets In the Game
Are gamers ready for real-time ad experiences?
11:40 AM Pacific
2:40 PM ET
Case Study: Super-Serving the Underserved
Brands leave money on the table by overlooking the power of authentic, relevant messaging targeted to minority consumers. How can brands use programmatic targeting tools and dynamic creative to find some of the most loyal, digitally savvy audiences just waiting to be super-served?
12:00 PM Pacific
3:00 PM ET
Roundtable: Rethinking Content and Context
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating (and Resolving) the ID Morass
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner
Saturday, 08/24
9:00 AM Pacific
12:00 PM ET
Panel: Junk Science: Filtering for Fraud, Waste, and Abuse
Fraud, waste, and abuse is not just a permanent bug in big government; it has been a fixture in digital advertising. But how much value can media buyers retrieve stamping it out? How are a range of agencies routinely filtering the crap? What are the tolerance levels? And how are emerging platforms and technologies solving for or exacerbating the perennial problem?
9:30 AM Pacific
12:30 PM ET
Oh, No, Not Another AI Panel!: Show Your Work
To hell with the handwringing over AI's potential to transform everyone's jobs. We know the hype. But what has AI actually done for you lately? We ask our panel to share concrete examples of where these emerging tools are helping here and now in the targeting, segmentation, buying and planning processes. No jazz hands allowed. We talk from example.