August 21 - 24, 2024
Lake Tahoe, CA

Media Mapping the Post-Cookie Terrain

The future is here. Data deprecation is real, and marketers are looking for scalable post-cookie access to consumers. Gaming, clean rooms, retail media networks, the return of contextual advertising - all are on the table and up for discussion. That is what the annual Tahoe gathering of data driven media mavens will engage in. Are the massively popular RMNs providing even better access and data than previous go-to channels? Can contextual ad models match the efficiencies and flexibilities of audience -based models? Are clean rooms scalable? Can the enormous gaming channel be tapped programmatically? And how is AI being implemented here and now to help the planning and buying process overcome the post-cookie conundrum?

We will explore:
  • RMNs as the new pillar of strategy
  • Clean rooms at scale?
  • Contextual 2.0?
  • Can programmatic and gaming mix?
  • Real world AI for media
  • Filtering fraud
At this year's Data and Programmatic Insider Summit we look past the cookie towards new ways of leveraging data in the digital mediaverse.

Conference Content Programmers

Steve Smith, Editorial Director, Events, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Event Details Previous Events

Previous Data & Programmatic Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers & buyers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Add to the narrative to drive your channel forward as a key component of marketing campaigns within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your digital marketing initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals
Why You Should Attend

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Wednesday, 08/21

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Thursday, 08/22

9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Panel: RMNs and The New Media Shopping Cart
With some of the best first-party data available, and point-of-purchase placement in such a range of customer journeys, are RMNs poised to replace Google as a pillar of ad strategy? Effective, but pricey, how are these new walled gardens impacting data-driven media plans? Where do they fit within an integrated strategy? And are they really delivering incremental value or just taking credit for customers you were already going to get?
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight and Break
11:15 AM Pacific
2:15 PM ET
Case Study: Making a Clean Room Work
11:40 AM Pacific
2:40 PM ET
Case Study: Making the RMN-CTV Connection
12:00 PM Pacific
3:00 PM ET
Roundtable: Are RMNs the New Google?
12:00 PM Pacific
3:00 PM ET
Roundtable: Precision TV: Targeting and Measuring Streaming Media
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Friday, 08/23

9:35 AM Pacific
12:35 PM ET
Welcome Back
MC
Cory Treffiletti, Contributing Writer, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote
10:15 AM Pacific
1:15 PM ET
Panel: The New Context(ual): Leveraging the Post-Cookie Return to Content
Are we back where we started? Content and contextual targeting is back in vogue as a response to cookie deprecation. But how are planners best leveraging newer contextual networks, publishers' data, and AI tools to ensure the right adjacencies? How are they making these campaigns more effective, validating traffic, automating, and optimizing campaigns? Are we losing the efficiencies and accountability in this switch from audience targeting back to content proxies delivery?
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight and Break
11:15 AM Pacific
2:15 PM ET
Case Study: Programmatic Gets In the Game
Are gamers ready for real-time ad experiences?
11:40 AM Pacific
2:40 PM ET
Case Study: Super-Serving the Underserved
Brands leave money on the table by overlooking the power of authentic, relevant messaging targeted to minority consumers. How can brands use programmatic targeting tools and dynamic creative to find some of the most loyal, digitally savvy audiences just waiting to be super-served?
12:00 PM Pacific
3:00 PM ET
Roundtable: Rethinking Content and Context
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating (and Resolving) the ID Morass
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Saturday, 08/24

9:00 AM Pacific
12:00 PM ET
Panel: Junk Science: Filtering for Fraud, Waste, and Abuse
Fraud, waste, and abuse is not just a permanent bug in big government; it has been a fixture in digital advertising. But how much value can media buyers retrieve stamping it out? How are a range of agencies routinely filtering the crap? What are the tolerance levels? And how are emerging platforms and technologies solving for or exacerbating the perennial problem?
9:30 AM Pacific
12:30 PM ET
Oh, No, Not Another AI Panel!: Show Your Work
To hell with the handwringing over AI's potential to transform everyone's jobs. We know the hype. But what has AI actually done for you lately? We ask our panel to share concrete examples of where these emerging tools are helping here and now in the targeting, segmentation, buying and planning processes. No jazz hands allowed. We talk from example.

Speakers

Lisa Singer

MediaPost
Senior Director, Event Programming

Cory Treffiletti

MediaPost
Contributing Writer

Speaker Proposal Form

What people are saying about this event

Venue

Everline Resort & Spa - Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Everline Resort & Spa offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

View Larger Map
Travel Information

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers and Agency Executives who meet our requirements.

To qualify, you must:

* Control the Programmatic strategy and budget at a major consumer brand 
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Real Time Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving Programmatic Buying forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. 
* Enhance your marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the conference venue for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days


"The speakers, panels and roundtables at the Summit were informative. What a great group of people! Everyone was so nice and helpful. Looking forward to the next one!" 
Lisa Anderson, Email Strategy Manager, AstraZeneca

"The intimacy and knowledge sharing during Media Post Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
Carol Wolowic, Manager, Media, Panera Bread

"A fantastic event for learning and sharing with thought leaders. Gave an outstanding forward look into the world of brand experience management."
Thomas Panchak, Sr. Director, Digital Marketing, Johnson & Johnson

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.