Kocheilas will develop strategies and systems to help clients adapt to changing market conditions. He will also lead Ogilvy Consult ...
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion skier and businesswoman Mikaela Shiffrin have joined the speak ...
Seth Jones is the first in a series of planned new creative hires for the agency this year. ...
Laurent Simon will oversee a portfolio that includes Samsung, Rana, Farrow & Ball and Bonne Maman. ...
While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activati ...
This is a return engagement for the award-winning creative. He worked for the agency in Dubai and his native Bra ...
Diddams will seek to drive innovation and operational efficiency. ...
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrands' Eileen Kiernan, PHD's Mike Solomon, OMG's Elda Choucai ...
Called Lions Creators, it will take place June 18-20 and will include a mix of learning and networking sessions f ...
When CIMM was founded in 2009, advertisers and agencies dominated its membership. Fifteen years later, the demand-side represents only ...
Cannes Festival attendees will be able test their skills at the sport. The Olympics version, called Sport Climbing, will ...
The 22-year ad vet claims his share of industry awards. The agency's CEO called him a "powerful addition" to t ...
Each of three ads features a stark image showing a wanderer in a shaft of light, but otherwise surrounded ...
The rebranding includes a shortening of the New York and Fort Lauderdale-located agency's name from Team Enterprises to Team. ...
The report packages up case studies from some of last year's Lions winners along with advice like support "behavior chang ...
The agency is tasked with creating campaigns and identity assets for the brand's portfolio in the U.S. The agency wi ...
The appointment follows M&C's reorganization of its U.K. operations into a single group. ...
Last year's inaugural event featured 40 pro athletes and drew over 5,000 attendees and this year Stagwell is moving ...
The agency said Proudlock had an "incredible record of helping brands raise their game." ...
In her Creative Advisor role, IPG said Credle will work with creative leaders across the holding company. She will reta ...
The Lions, which will be held June 17-21 in Cannes, France, also announced that its awards are now open f ...
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating system, Omni, says Duncan Painter, who will serve ...
Omnicom has agreed to participate in the sale. Exactly how remains unclear, but there is speculation about a new holdi ...
The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was so ...
According to a report by Bloomberg this morning, Ascential is reevaluating its plan to split the company up and sp ...
CFO Paul Harrison will leave the company at the end of the month. No replacement has been announced. ...
The TV shows of the summer season reviewed here ran the gamut from cops and firefighters to a teen w ...
Terms were not disclosed, but Contagious Communications has a staff of 40 and advises both advertisers and agencies on creativi ...
System 1 evaluated the Cannes Film Lions Grand Prix, Gold, Silver and Bronze winners from the U.S. and UK ...
In terms of sentiment, the conversations were mostly positive (57%), followed by neutral (25%) and negative (18%). ...
Sonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They c ...
Add advertising execs to the list of people responsible for the proliferation of AI-generated content, because in the end, they' ...
WPP's Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its pa ...
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative a ...
Tuvalu's bid to become the first recognized digital nation was promoted in a campaign from Accenture Song agency The Monk ...
The arrival of "Cannes Confidential" on Monday and the conclusion of the Cannes Lions ad biz extravaganza on Friday ...
There were a number of panels at Cannes on how we could help the Ukraine people. Here's some of wh ...
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jensen Huang told attendees at Cannes Lions this wee ...
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Reels also ensures that ads are seen by re ...
The deals follow an announcement made earlier at the Ad Festival that the firm was using Microsoft to underpin n ...
I haven't experienced every one of the Mobile Lions shortlist, but one stands out for tapping into the current cultur ...
In a first for Google, the social-response team will use the reply tool built on AI to help generate repli ...
The campaign "emphasizes the transformative power mobility innovations can make in progressing humanity," says Hyundai's Angela Zepeda. ...
Yahoo has launched AI in Yahoo Mail in beta. But veteran Jim Lanzone warns that the fanfare reminds him ...
Dove condemned the filter, arguing that its AI-driven image-altering abilities made it "a weapon against the confidence and self-esteem ...
CANNES -- "Cannes is back!," Jon Bond proclaimed in an Instagram post this week showing a photo of the ...
The new brief, entitled 'The Big C,' will be given this Thursday morning in the Lumiere theatre, at the Pala ...
In a bit of fakery, Wieden & Kennedy Portland created a campaign celebrating Clash of the Clans' 40th anniversary. ...
Reels and AI were the focus of Meta's presentations at Cannes this year. Meta has announced plans to expand a ...
The deal gives Omnicom access to Google's Imagen, an AI-based model that can create highly realistic looking images via te ...
Inspired Internet Pledge is a call to action for tech companies and the broader tech ecosystem to unite with t ...
Cannes will announce a jury's selection for the Dan Wieden Titanium Lion winner later this week. Ahead of the announcemen ...
CANNES -- "At the end of the day, are we all just going to be competing for who can wri ...
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Rewarded AR," a new ad format integrated with mobi ...
British Airways, newspaper An Nahar and telecom company Skinny also won Grand Prix honors at Day One of the Cann ...
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that t ...
The latest iteration of the holding group's operating system includes Omni Assist which accelerates project workflows and Omni Commerce whi ...
To celebrate the sixth anniversary of AI platform Marcel, Publicis Groupe today is launching a tongue-in-cheek campaign at Cannes th ...
This year AWS is telling clients and agencies what its focus on generative AI and first-party data collaboration can ...
The potential and power of creativity is part of being human, at least for ad and media execs. The indust ...
Some big names will be on hand including film director Spike Lee, who is participating in a Wednesday afternoon sessi ...
Klick Health's Rich Levy, former Pharma Lions Jury president, highlights some top pharma and health ads, including "The Most Beautif ...
It's a first-time event for Stagwell that will bring together creatives, brands, marketers, coaches, athletes and leagues, to play spo ...
In partnership with Brand Innovators, it will take over the space on the Croisette previously occupied by Twitter. The ven ...
The program started in 2014 with the goal of helping to achieve equal gender representation among creative directors across t ...
The award recognizes a lifetime of service to creativity. Hoffman, W+K's Chief Creative Officer joined the agency 40 years a ...
The Lions award is bestowed on someone who has made a significant and positive difference in the world. Chouinard ...
It's the first time the award has gone to the same marketer in consecutive yeasrs. The award coincides with ...
"By today's advertising practices, all these people would be without jobs," the festival's organizers noted, citing the senior works ...
The news raises questions about the role of MediaLink founder and Hudson MX investor Michael Kassan, who was given contr ...
The main idea is that with questions about the macroeconomic picture looming there's a heightened focus on creative effectiveness. ...
The firm has just announced its first-ever beach presence at the Festival that it's calling "Sport Beach." It says t ...
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a guide but will not influence the judging process. ...
The changes include "a special focus on bold creativity from independent media agencies" and "refreshes" to other major categories, ...
Wieden was the impetus for creating the award two-decades ago when a piece of ground-breaking work wasn't recognized the w ...
The report recaps creative trends, insights and the top-ranked work, people and agencies based on this year's Cannes Lions Festiv ...
"I didn't go exactly where I thought I was going to go when I was a kid, but I didn ...
Big brands have moved well beyond criticisms of greenwashing, and even simple "carbon offsets" to actually reduce the amount ...
Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agen ...
"We can hear the cracking of the big agency model," says Anouk Jans, the subject of a documentary about burno ...
They will help people "find insights in an instant about anything" they see or hear, Google's Nayak said. ...
Sibling company OMD Worldwide won Media Network Of The Year honors at the Cannes Festival on Thursday evening. ...
"And suddenly we were a marketing firm. And we were having the time of our lives," the founder and Chi ...
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference ...
The second Grand Prix was a Brand Experience & Activation Lion. Awards were also issued Wednesday for Innovation, Mobile, Creati ...
Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ...
A new campaign, discussed at the Cannes Lions Festival today, will send a global message that Ukraine is open f ...
It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time t ...
"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You' ...
LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lio ...
For example, the #RealVoicesofPride campaign, which leveraged TikTok's lipsync feature to share voices and messages from LGBTQ refugees around t ...
Day 2 awards at the festival also included Industry Craft Lions, Digital Craft Lions, Design Lions, Entertainment Lions, Entertainment Lio ...
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there a ...
An agency survey found 80% of respondents agree/ strongly agree it is important their employer helps them achieve a go ...
The updates will be revealed and discussed during a panel hosted by GARM on the WPP Beach at Cannes tod ...
On day 1 of the Cannes ad festival awards were also given for print & publishing, radio & audio, heal ...
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness a ...
The announcement came at the Cannes Lions Festival and marks the first such agreement between Walmart Connect and an agen ...
The company confirmed that brands including dentsuMB (formerly known as mcgarrybowen), 360i and Isobar are being shelved, along with oth ...
Total entries in fact have been declining steadily for years. In 2018 the total was 32,372, a decline from 2017 ...
Developed with input from members of WFA's D&I Taskforce, the Charter identifies actions that the group says global organizations ne ...
Q&A with Corsi, who's president of the Health and Wellness Jury at Cannes and also hosting a meet-up on heal ...
I had to send a note out to people saying, "Do not disqualify them if they say they broke t ...
One of the easier picks is the poignant anti-gun-violence campaign "The Lost Class" which has already won a slew ...
This year's program will address industry issues including talent acquisition, DEI, sustainability, data/tech/innovation, business transformation and creative effectiveness. ...
"We stand together with our friends in Ukraine, and our many partners and community members in Russia who strongly oppo ...