Stagwell experiential agency Team is launching a new brand identity as part of the celebration surrounding its 35th anniversary this year.    

The rebranding includes a shortening of the New York and Fort Lauderdale-located agency’s name from Team Enterprises to Team. It also includes a refreshed website, which opens to the headline “Made To Experience” stated over recent client work, showcased on the homepage.   

“Our new brand identity and focused purpose captures who we’ve always been and will continue to be – a dynamic Team focused on creating transformative brand experiences for communities ... who share passions, careers, cultures, hobbies, and everything in between,” said Team CEO Dan Gregory. 

The firm has worked with brands like Patron tequila, La Roche-Posay skin care, Amazon, Molson Coors and others. It’s also a key production partner in creating Stagwell’s Sport Beach experience at the Cannes Lions Festival.  

Recent new clients include Floor & Décor, Angel’s Envy Bourbon and City National Bank.