Wednesday, July 29, 2015
by Michelle Cardinal
Just the opposite-in many cases size is at the root of several industry issues like lack of trust and transparency between agency and client. Times have changed and client attitudes have too as some leading brands are starting to engage smaller agencies and/or taking traditional agency functions in-house. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an ... More »
by Karlene Lukovitz
Seems that the husband and wife had agreed to share the candy for dessert, but she decided to keep Red to herself. (Yellow also turns out to be hiding in the closet.) The spot closes out with the classic rock song "Tainted Love." More »
by Steve McClellan
The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other markets later this summer. More »
by Larissa Faw
The shoe brand and its agency, mono, sent the rock band Hunter Hunted on a trip to a sea cave to play where no one has ever recorded music before. More »
by Steve McClellan
Consumer packaged goods and retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new study released by AHAA: The Voice of Hispanic Marketing, based on Nielsen Monitor Plus data. The analysis was done by Santiago Solutions Group. More »
by Steve McClellan
BIScience offers media analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. The firms said they would collaborate on enhanced cross-media and digital measurement products. More »
by Laurie Sullivan
Accenture has invested about $200 million to build and strengthen the design capabilities of the company's Interactive business unit, which includes the 2013 acquisition of Fjord, and Chaotic Moon. More »