Friday, July 1, 2016
by Barbara Lippert, Featured Columnist
Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they stump around the country on the campaign trail. I refer, of course, to Seth Rogen and Amy Schumer, two comedy and movie stars who got paired up last February as conservatively dressed representatives of the "Bud Light Party." More »

Out To Launch
People On The Move
Account On The Move
by Bill Bergman
I really miss the vibrancy, optimism, and fun-loving nature of my former Millennial students. The quieter, geekier Digitals require a very different kind of teaching style. And corporations need to start making adjustments to their recruiting and training programs as they ready themselves for this new generation. More »
Media Psssst
by Richard Whitman, Columnist
Keeping with the trend of brands bringing agency professionals into their marketing ranks, McDonald's has named Ogilvy ... More »
by Steve McClellan
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom is part of WPP. Sources said Geometry did not participate in the review. More »
by Larissa Faw
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's a hot topic, many in the industry have only surface knowledge of the space. The summit brought together experts to discuss specifics, opportunities and best practices. More »
by Steve McClellan
Droga5 developed the effort, called "Harmony, Mastered From Chaos," for the cognac maker, in partnership with Tool of North America and Active Theory. The campaign features digital spots, a new interactive portal and a number of experiential events. More »
by Larissa Faw
180LA, Expedia and Tourism Australia are partnering on a new campaign to drive tourism Down Under. "The campaign doesn't hide Australia's perceived negative, which is how far it is, but rather, leans into it," says Pierre Janneau, creative director, 180LA. More »
by Karlene Lukovitz
The Times Square restaurant will offer dishes made of Kellogg's cereals and ingredients such as lime zest, pistachios, marshmallows, thyme, blueberry jam and ice cream. More »