Tuesday, September 30, 2014
by Bob Garfield
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in all their autumnal glory! The Garfield at Large team has spent months saving string, although we can't take much credit. The heroes of this feature are the publicists who week in and week out send out press releases displaying a nearly majestic irrelevance to anything we do here in this column about media and marketing. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
As if you needed yet another data point to shock you out of your Carlton Terrace-addled mindset that you are God to your client, check out new research from Avidan Strategies that finds 62% of CMOs categorize their agencies as suppliers and not true marketing partners. Sharing further ... More »
by Joe Mandese
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy media and place ads more effectively and efficiently using machines instead of people. But an equally significant development is beginning to impact the way Madison Avenue integrates and organizes the data that drives its advertising and media buys. And one of the fastest-growing developers of such technology, Datorama, has just closed a new round of funding to help accelerate it -- and in the process, the way agencies apply the data they need to make their "business ... More »
by Tyler Loechner
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory via programmatic. More »
by Larissa Faw
This month, Readly, the subscription-based magazine app, launches in the U.S. and has named Horizon Media its U.S. media agency of record. The New York-based shop has been awarded communications planning, activation and digital creative duties for the Swedish-based brand. The company is reportedly set to spend 100 million euros ($127.5 million) on marketing in the U.S., UK, Germany, and other European countries over the next three years. More »
by Steve McClellan
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments through AOL Platforms." The development comes as eMarketer has forecast a 30% to 40% leap in digital video spending this year to reach nearly $7.8 billion by 2015. More »
by Joe Mandese
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' Magna Global unit suggests in an update to its "Programmatic Forecast," which projects it will expand at an annual rate of 27% over the next four years, reaching $53 billion of global ad spending in 2018. The U.S. programmatic marketplace continues to expand faster than the rest of the world's, and currently represents more than half (53%) of the global programmatic media-buying marketplace. More »
by Steve McClellan
That's according to new research from IPG Media Lab and YuMe, which was unveiled Monday at the IAB MIXX Conference in New York. In today's fragmented landscape, targeting attentive and receptive consumers is critical, the research found, concluding that "simply measuring reach and frequency is no longer enough." The research found that consumers are most receptive to ads on mobile devices. Receptivity was 30% greater on a smart phone than via cable TV, per the research. By location, the study found that receptivity is significantly better away from home. More »