Friday, April 17, 2015
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. More »


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
The news follows several recent account wins, a Super Bowl ad, a public thank you from client Arby ... More »
by Steve McClellan
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total fund capital is 5 billion Japanese Yen, which is about $42 million at today's exchange rates. More »
by Larissa Faw
Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, and search through October. In all, they are meant to target what the agency terms "passionate exercisers," such as yoga enthusiasts, runners, bikers, cross-fitters and spinners. More »
by Larissa Faw
The musician is lending his voice to the new "Take A Stand For Elephants" campaign. A preference for ivory piano keys by some piano players, he says, "does not justify the slaughter of 96 elephants every day. There are other materials which can be substituted for piano keys. But magnificent creatures like these can never be replaced." More »
by Steve McClellan
The new practice will initially serve the Europe, Middle East and Africa region and will be led by Mudit Jaju, a partner at MEC Global Solutions. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland, where the unit is working Nestle. More »
by Larissa Faw
As Chief Strategy Officer, Lillegard will lead all aspects of strategy within the organization, including oversight of the agency's account planning, connection planning, research, analytics and consulting units. She will also help to shape the future of the company as a member of the Fallon Executive Management Team. More »