Friday, December 9, 2016
by John Montgomery, Op-Ed Contributor
The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable content, services and applications at little or no cost to consumers. However, much of this growth has taken place without enough attention to user experience, and partially as a result the use of ad blocking technology is growing at an alarming rate. If publishers cannot contain ad blocking, they will risk denying marketers access to valuable audiences and increasing the price of online advertising significantly. The new Coalition will help. More »


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman, Columnist
In a hilarious blog post, former 360i and MRY exec David Berkowitz fired himself from his own consulting ... More »
by Larissa Faw
Stan Fields has been promoted to Chief Client Officer-New York and Eva Kantrowitz has been elevated to Chief Strategy Officer for brand development. In addition, Kimberly Aiello and Peggy McCann are being promoted to EVP, managing partner. More »
by Larissa Faw
Here's a new twist on personalization in marketing. As part of a new campaign Reyka Vodka staged a Facebook Live event earlier this week to wish 4,512 Icelanders-each by name-a happy holiday season. More »
by Steve McClellan
Omnicom Group said today it will combine two of its strategic management consultancies, which is seen as a growing business opportunity for the major Adland holding companies. The Group said it will fold Ketchum Change, the consultancy arm of PR firm Ketchum into sibling company Daggerwing Group. Omnicom's Dale Adams said consulting was a "lynchpin" part of the firm's offering. More »
by Steve McClellan
The decline comes as the company is dealing with two scandals including a probe by the Japanese government looking into the firm's labor practices in Japan in the wake of a suicide that the government has linked to excessive overtime put in by the deceased Dentsu employee. More »
by Laurie Sullivan
Kia Motors America is betting big on conversational search to create a better consumer experience. The company recently launched click to text, which uses the Google AdWords ad extension -- similar to call ad buttons -- for sending SMS or text messages, and the chatbot Nirobot, which the company refers to as the newest member of its marketing team. More »
by Jess Nelson
One of the foremost themes of this year's MediaPost Email Insider Summit was the central role of email in a brand's marketing stack. Describing email as a digital social security number became a mantra often repeated at Summit in Park City, UT. More »
AROUND THE NET
CHI & Partners has appointed Sarah Golding as its sole chief executive as her counterpart, Nick Howarth, moves to parent The & Partnership. Golding has spearheaded a number of changes at the agency this year, including hiring Yan Elliott to join Micky Tudor as executive creative directors after the departure of chief creative officer Jonathan Burley. More »