Monday, December 22, 2014
Stan Macks Real MAD


Out To Launch
People On The Move
Account On The Move
by Jack Skeels
If you're feeling a little "Scrooged" this holiday season, working late rather than shopping or enjoying a holiday drink with friends, and sweating deadlines while others spend time with those they cherish, you may have the Yellow Column of Death (YCOD) to thank. Like the ghosts who visited Ebenezer Scrooge in Dickens' A Christmas Carol, the Yellow Column is a symbol of how ignoring projects-past and making light of projects-yet-to-come can destroy a holiday for all. More »
Media Psssst
by Richard Whitman
Boston-based Small Army is out with a new product it hopes will help everyone spread holiday cheer far ... More »
by Tyler Loechner
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe's Starcom MediaVest Group this week announced SMG Maps, a location analytics platform launched in conjunction with PlaceIQ, a location-based audience targeting firm. More »
by Laurie Sullivan
Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on retail sites as suspicious, with 34% of traffic confirmed as bot. The data defines "suspicious" as non-human behavior. More »
by Larissa Faw
Droga5 will handle strategy, creative, digital/social marketing and branded infotainment. The first campaign will debut Q1 2015. This account win comes after a seven-week agency review that included Droga5, Crispin Porter + Bogusky, Fallon and incumbent agency Cramer-Krasselt, which has handled Johnsonville's creative advertising since 2008. More »
by Joe Mandese
Dentsu Aegis Network is expanding its Canadian footprint, announcing the acquisition of Toronto-based Spoke Agency. Founded in 2009, Spoke will become part of Isobar. Terms were not disclosed, but Spoke has a staff of more than 25 employees. More »
by Steve McClellan
This week WPP acquired three Latin American firms including a market research firm in Ecuador that was purchased through Millward Brown. The holding company also bought one of Mexico's big digital marketing companies, Clarus Digital. Earlier it bought media measurement firm IBOPE. More »
by Larissa Faw
Second Story, part of SapientNitro, and the National Endowment for the Arts (NEA) are adding a high-tech experience to this annual tradition: an immersive, digital wonderland that celebrates how art and technology unite to create stories that inspire and delight. More »
awards
by Christine Champagne
After three years at Portland's Wieden+Kennedy as an interactive creative director, Matt O'Rourke joined Deutsch LA as executive creative director this past summer to co-lead the agency's digital efforts with Jerome Austria, also an executive creative director. More »
awards
by Liza Lentini
Michael Lebowitz, Founder and CEO of Big Spaceship, is clearly the opposite of the guarded, high-powered stereotype. No doubt its Lebowitz's leadership and vision that drove his agency to the top, but also, as a 2008 Harvard Business Review 37-page study described in depth, so much about the agency, including the way they run their office, defies convention. And, according to Lebowitz, also defies labeling. "The great thing about this award is that we aren't a social agency. We're just a smart, strategic, modern creative agency that recognizes the truth, which is that everything needs to be ... More »