Friday, July 29, 2016
by Matt Berriman, Op-Ed Contributor
With the lessons of the 2000 dot-com crash still top of mind, startups are having to work harder than ever to prove their worth and secure capital in an ultra-competitive environment. As venture capitalists become more cautious with how they dispense funds between thousands of tech firms with very similar product offerings, the funding market is increasingly difficult. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman, Columnist
Ad agencies love to play around with the internship hiring process. After all, it's really just another ... More »
by Larissa Faw
"This was a challenging quarter for our business," said company CEO Scott Kauffman. "While our financial results in the second quarter were below our expectations, there's no doubt that we have a very strong underlying business that is positioned for meaningful growth in the second half of the year and beyond." More »
by Steve McClellan
The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen as an effort to reduce the number of agencies on its U.S. roster. More »
by Joe Mandese
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they held a review in the next 12 months, according to findings of a pilot study by Advertiser Perceptions measuring agencies in various categories. The study, which also found that 58% of marketers surveyed are likely to review their agency roster in the next 12 months, also identified to top "digital," "search" and "creative" agencies marketers most want to work with. More »
by Larissa Faw
It's critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according to the Engine Group's Cassandra. More »
by Larissa Faw
To celebrate this week's Democratic National Convention, the Philadelphia-based Red Tettemer O'Connell + Partners (RTO+P) changed its name to "Blue Tettemer O'Connell + Partners." Agency president and chief creative officer Steve Red is keeping his last name however. More »
by Larissa Faw
This new Flip2C division will specialize in websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video capabilities and best practices to serve diverse platforms like Vine, Snapchat, Facebook and Instagram. More »