Monday, August 31, 2015
Stan Macks Real MAD


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
Well it looks like "top national advertising agency" Eye To Ad Media is at it again. More »
by Steve McClellan
The newly merged company has consolidated its media agency assignment with Publicis Groupe's Starcom without a review, the company confirmed Friday. The win caps a huge week for Starcom, which earlier won the $200 million global Visa media AOR assignment. More »
by Joe Mandese
U.S. International Media (USIM) has been named media agency for Tustin, CA-based mortgage lender New American Funding. Billings were not disclosed, but the account includes the strategic development and market research related to media planning and buying across all media. More »
by Larissa Faw
"Experience Your Future Now" is the new umbrella messaging and brand positioning for the university's four campuses in New England, North Miami, Denver, and Charlotte. More »
by Larissa Faw
"Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing to win. Unlike previous ads, these spots showcase its diverse user base. More »
by Larissa Faw
Hundreds of QuickBooks Online Accountant customers took part in mass feedings in San Francisco and Los Angeles. Cloud Cocktail, anyone? More »
AROUND THE NET
CEOs wants to see results. Measurement tools don't always tell the story. The data needs people to analyze the story. With input from marketing and analytics leads at Google, Comcast, and Carat USA, a white paper reveals what and who it takes to become successful. More »

Subway has chosen Omnicom shop BBDO as AOR, with the New York office handling. The ad review, which jettisons Boston's MMB, Subway's prior agency for almost a decade, came after the departure of CMO Tony Pace, and news that brand mascot Jared Fogle was being investigated for child pornography. Fogle appeared in more than 300 ads. More »