Tuesday, October 6, 2015
by Liz Valentine
There's room for both. Aiming for maximum profit comes at a cost to culture. When setting an annual profit margin target, dial it down a bit and set aside a healthy budget for employee perks. More »

Out To Launch
People On The Move
Account On The Move
by Bob Garfield
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous misfits with instant worldwide recognition, the very process of basic reporting makes the media accessories after the fact of this atrocity, and before the fact of the next one. More »
Media Psssst
by Richard Whitman
RKCR/Y&R has hired the actress to help the agency boost business for its client, Emirates airline. More »
by Steve McClellan
The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 million Americans listened to one in the last year. More »
by Laurie Sullivan
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race to offer consumers a better experience hinges on emotions. Several startups, The Walt Disney Co., and Forrester Research separately recognize this trend. More »
by Larissa Faw
The appointment follows several changes at the restaurant chain. Last October, Logan's Roadhouse appointed Sam Borgese President and CEO. Then in February, Len Van Popering departed Arby's to join Logan's as CMO. The review was launched in June. More »
by Steve McClellan
Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced analytics and creative. Norman most recently served as head of her own company, Gemini Entertainment. More »
by Larissa Faw
Weisberger, a digital agency veteran and a founder of the shop that became Digitas, is San Francisco-based and will report to Traction CEO Adam Kleinberg. She replaces Abe Snyder who has left the agency. More »