Thursday, July 2, 2015
by Cory Treffiletti
A few weeks back, I wrote a column about the evolution of the agency business that resonated with many of you. Still, a key concept I proposed in the column seems to have been too subtle and sped past many of the folks who read it, so I decided to clarify that concept this week. Simply put, a big change is in the air as a result of all the media business currently in review. I predict one of the large consulting companies will win a media review, stealing the business away from the media agency holding companies and signaling ... More »

Out To Launch
People On The Move
Account On The Move
by Larissa Faw
The project was designed to bring IdeaPaint's dry erase paint into the digital world. With more than 150,000 installations worldwide, the company's dry erase paint transforms virtually any smooth surface into an erasable canvas. Both Hill Holliday and IdeaPaint think this new app has potential to "disrupt" the workplace, as well as challenge the $53 billion mobile enterprise app market. More »
by Steve McClellan
Less than 10% of all entries made it to a short list, while less than 5% went on to win a medal, according to an analysis by Omnicom Media Group. But 42% of shortlisted entries won Lions. Media agency holding companies took home 342 of the 1,688 awarded medals. More »
by Larissa Faw
Soares will be responsible for leading Rosetta's North American business and will be tasked with working closely with Razorfish to bring the capabilities of its Nexus Operating System to clients across the Razorfish Global network. She will report to Shannon Denton, chief executive officer of Razorfish Global North America, and will be based in Rosetta's San Luis Obispo, CA office. More »
by Larissa Faw
Two upstart brands -- Casper and Safavieh -- are introducing new campaigns in an effort to capture a greater share of the estimated $14 billion mattress market. Although each brand is utilizing different approaches, both companies aim to disrupt the industry by selling mattresses-in-a-box that can be delivered right to the doorstep for less than $1000. More »
by Tyler Loechner
Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half of 2015 compared to the same time period in 2014. The data comes from Coady Diemar Partners' first-half 2015 M&A report. More »
by Steve McClellan
In his new role, Garbutt will oversee the creative direction for TBWA's global clients including Nissan, McDonald's, Adidas and Pernod Ricard, among others. He will also serve as Chief Creative Officer at the agency's flagship New York office, which he will help run with newly-appointed CEO Rob Schwartz. Garbutt will report to Ruhanen and to Worldwide Creative Director, John Hunt. More »
iProspect announced Wednesday a tailored version of the Squared Online digital marketing program, developed with Google and powered by Home Learning College, as part of a global talent initiative it calls NEXTGEN. The focus on learning and development aims to train the next generation of digital talent. The initial roll out will see the course offered to more than 150 iProspect employees from 28 countries, with it eventually becoming available to all 2,600 staff from iProspect’s 74 offices worldwide. More »