Friday, February 27, 2015
by P.J. Bednarski
There are stats out there that say nearly 28% of users have some sort of ad blocker installed, a percentage that has spiraled by nearly 70% in a year, says thePlatform, which has launched a solution it hopes will combat that trend. More »


Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
Clearly, Havas Chicago hasn't been paying attention to recent research that found open office space to be ... More »
by Larissa Faw
The new firm, Hallway Talk, was co-founded by industry veterans Dory Shaw Ford and Penny Jo Welsch. The new firm will address issues such as business practices and service levels, agency and client perceptions, satisfaction levels and potential areas of improvement. More »
by Steve McClellan
Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue to be "subdued" this year, with a decline of 2.9% overall or essentially flat, excluding political and Olympics comparisons. Digital is still on track to reach parity with TV in terms of ad revenue by 2016. More »
by Joe Mandese
Fox Networks Group has named Joe Marchese president-advanced advertising products, a new position overseeing all non-linear TV advertising products and services inside Fox. The appointment follows the completion of the sale of true[X], the company Marchese founded, to Fox. More »
telecom
by Aaron Baar
"This promotion does seem to be getting a lot of attention overall," Rachel Eisenberg, vice president of strategy and marketing at Millward Brown Digital, tells "Marketing Daily." "We do see a lot of people getting to that [landing] page." More »