Wednesday, May 27, 2015
by Brian Wieser
An unprecedented number of major media agency accounts have gone up for review since much of the industry became aware of practices related to undisclosed agency compensation. On our count the reviews announced in the last eight weeks alone amounts to $13 billion in annual media spending. This approaches amounts that might be awarded in a typical full year, on our analysis of data from RECMA. As it is, the $25 billion of media agency accounts awarded and likely to be awarded before the year ends - only including accounts currently in review - is in record territory. More »


Out To Launch
People On The Move
Account On The Move
by Bob Garfield
When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result in a perversion of other values, such as human dignity, and life and death. More »
Media Psssst
by Richard Whitman
It's not a surprise that many brands are shifting their marketing budgets away from traditional media and ... More »
by Joe Mandese
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and gather all the data associated with where you live. The application is so powerful, say its developers, that it can know when you're at home or away in order to serve ads relevant to your physical proximity. More »
by Steve McClellan
In the new position Ingram will oversee all of WPP's global accounts and continue to serve as President and CEO of Team P&G across WPP. Another top P&G account executive at the company, Debby Reiner, has been promoted to President Grey/Global P&G, overseeing the agency's entire portfolio of P&G brands. More »
by Steve McClellan
Formerly known as Gotham Direct, the media agency has grown significantly in the nearly two-years since it rebranded to attract more mainstream brand marketer prospects. This year, the firm has already added nearly $50 million in new business with wins, including start-up airline La Compagnie, healthcare company Clarion Brands, Moberg Pharmaceutical, Absolute Software and SuperPretzel. More »
by Joe Mandese
Deutsch has hired Ogilvy intelligence chief Madonna Deverson to oversee its brand intelligence. Deverson, who will serve as executive vice president-brand experience will be based out of Deutsch LA, but will service both its East and West Coast operations, reporting to strategy chiefs in New York and Los Angeles. More »
by Larissa Faw
Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized itineraries and then enables visitors to book these trips through AFAR's Travel Advisory Council (TAC), an exclusive board of travel advisors and other travel experts. More »