Friday, February 12, 2016
by Mike Peralta, OpEd Contributor
We're seeing struggle across the board, as both agencies and technology companies adapt to an era where brands demand more accountability. Advertising has evolved to the point where brands are dependent on technology to deliver their digital campaigns, yet technology's benefits often stand in direct contrast to the ways agencies have historically transacted media. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman, Columnist
It's almost like the run-up to Christmas when every agency gets to show off its creativity without ... More »
by Steve McClellan
In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings and oversees media agencies UM, Initiative, BPN and a number of specialty units. Tajer was named to the CEO post last March. IPG said that Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer. More »
by Steve McClellan
MediaCom, part of WPP's GroupM, is the incumbent, having won the business in 2011. The agency confirmed that it will not defend the account. The review comes after a new CMO -- Nancy Zwiers -- joined Spin Master last fall. More »
by Larissa Faw
Veteran executive Mike Racic, formerly of RocketFuel, will lead this new group as president, reporting to CEO Nick Brien. The unit will work with iCrossing's other divisions including creative, strategy/data and technology. More »
by Wayne Friedman
Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says "emerging markets" revenue for the business climbed 8.4%. Nielsen Watch segment -- its traditional media and digital media measuring business -- was 2.8% higher, and 5.2% more sans currency impact, to $745 million. More »
by Sarah Mahoney
In the U.S., there has been a big decline in flowers (down 17%) and cards (off 14%.) And spending has increased 28% over the three-year period, with 64% of transactions happening in physical stores. More »