Friday, October 21, 2016
by Katherine Hays
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making it easy for brand ambassadors to engage their peers. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman, Columnist
The study comes from J. Walter Thompson's Innovation Group and explores the needs, aspirations and motivations of ... More »
by Steve McClellan
Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered a candidate to one day succeed Y&R Global CEO David Sable. Succeeding Patton in the Grey EMEA role will be Alain Groenendaal, who is currently CEO of Grey Latin America, a post he has held since 2012. More »
by Joe Mandese
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies. Those are the findings of a "quick poll" conducted among big advertisers by a leading media auditing firm. More »
by Larissa Faw
The Minneapolis-based shop is introducing monoONE, a new short-term contract option that the agency has devised in response to the realities of the marketing landscape today. More »
by Steve McClellan
Arthur Fullerton joins Big Spaceship as its first Chief Technology Officer and Mary Lou Bunn takes on the role of SVP, Marketing. The appointments, effective immediately, cap a round of senior-level hires to newly created positions at the agency. More »
by Larissa Faw
The eyewear seller has selected Engine Group for an array of marketing services that will be handled by different agencies within the group including Deep Focus, Moment Studio and co/star. More »
by Larissa Faw
The PSA will air across a number of networks during the fall season through support from the Midas Exchange, GroupM's media bartering unit. The effort led by Midas' Erin Keating, managing partner, and Tom Dempsey chief investment officer, has brought in the support of major networks. This PSA will run in tandem with an out-of-home (OOH) advertising and digital campaign by WPP's Kinetic and a number of vendors. More »