Tuesday, August 30, 2016
by Drew McLellan
It's not enough to distribute the company Kool-Aid. Getting employees to drink it requires you to authentically express - face-to-face - why you believe in your agency and what end goals it will achieve. Passion and charisma are contagious. Help your team members understand what drives you, and they will enthusiastically commit. More »


Out To Launch
People On The Move
Account On The Move
by Bob Garfield, Featured Columnist
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. More »
by Maarten Albarda, Featured Contributor
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of "the state of marketing" by region. The picture isn't pretty, with many indices not just down for the month, but for several consecutive months. That's not good. More »
Media Psssst
by Richard Whitman, Columnist
The video, which also includes several spoof Clinton and Trump ads, marks the second appearance of the company ... More »
by Steve McClellan
The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously shared by DDB and Publicis Groupe's Leo Burnett. More »
by Joe Mandese
About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading native advertising developer. More significantly, publishers may not be complying because the explicit nature of federal recommendations may not perform as well as more ambiguous approaches, More »
by Steve McClellan
Global spending on golf is expected to total $1.82 billion in 2016, up 5.1% from 2015, according to IEG research, part of WPP's ESP Properties. Alcoholic beverages is the most active sponsorship category and Anheuser InBev is the most active sponsor of golf. More »
restaurants
by Karlene Lukovitz
Pizza Hut is also launching a "Flick Football Challenge" game inviting fans to share videos of their skills for chances to win free pizza from the $5 Flavor Menu. More »
by Larissa Faw
Developed with agency Marcus Thomas, Cleveland, ads in a new campaign are the first by the utility to not make any claims for, or even feature, the company, its staff, or even a logo until the last few seconds, and only then with a brief super-imposed message. More »
by Steve McClellan
Just in time for the start of the football season, the campaign kicks off a new Minnesota Vikings scratch game and helps promote the team's new U.S Bank Stadium. More »