Thursday, September 29, 2016
by Augustine Fou
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a waste of money. But what is less understood is how ad fraud can wreak havoc on analytics and measurement -- to the point that what you see in analytics is not what it seems. More »

Out To Launch
People On The Move
Account On The Move
by Cory Treffiletti, Featured Contributor
We live in a period of amazing innovation and technological advancement progressing at an unbelievable rate these days. As a result, many of the phrases we grew up with are becoming quaint anachronisms. More »
Media Psssst
by Richard Whitman, Columnist
A new study from Hub Entertainment Research has found that most people (53%) say they actually prefer free ... More »
by Steve McClellan
The win follows a consolidation review that began in May. The agency has created a new operation called Team Union-based in London-- to service the account. The scope of work includes online and offline communications planning, media planning and media buying. More »
by Steve McClellan
Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T said she was looking for a new agency model that would have an "exponential" impact on AT&T's business. It's early days, but she thinks she's found it with the selection of Omnicom for an agency assignment that consolidates creative, media, digital, data and analytics under one roof. More »
by Steve McClellan
The move comes about a month after the brand selected Horizon Media as its new media agency. The yogurt marketer spent more than $30 million on ads in 2015, according to Kantar Media. More »
by Larissa Faw
It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. More »
by Steve McClellan
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt processes to keep up in order to remain competitive. Content management and talent acquisition and retention are also top of mind issues in the C-Suite. More »