Thursday, September 18, 2014
by Brian Nadres
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most media agencies. More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
Oy vey. Vendetta Studios, a full-service advertising and production company, announced that they will be launching as the first company to specialize in Vine video advertising for brands and companies around the world. Which is weird because, well, the agency launched in 2004 -- but whatever. Maybe relaunch would ... More »
by Laurie Sullivan
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- and will add to iProspect's existing strength in travel and retail, among other areas. More »
by Steve McClellan
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for digital platforms worldwide. WPP will contribute advertising expertise to help attract brand sponsorships. More »
by Larissa Faw
First up, the companies are developing a multi-faceted initiative to raise awareness among consumers of NRG and its vision of a clean energy future, particularly solar power. Actor Matthew McConaughey does voiceover duties in two spots. More »
by Joe Mandese
The Digital Consultancy (TDC), a London-based digital strategy firm, has named U.S. digital agency vet Greg Verdino to launch and run a new North American office. Verdino, who will serve as managing director, will focus on cultivating a market for C-suite clients in need of digital strategy and management consulting.The announcement comes just days after management consulting giant McKinsey acquired digital strategy firm Agiliti, founded by another former Madison Avenue digital agency vet, Jason Heller, to beef up its digital practice. More »