Wednesday, November 25, 2015
by Gord Hotchkiss
For the past few months, I've been diving into the world of show programming again, helping MediaPost put together the upcoming Email Insider Summit up in Park City, Utah. One of the keynotes for the Summit, to be delivered by Charles W. Swift, vice president of strategy and marketing operations for Hearst Magazines, is going to tackle a big question:"How do companies keep up with the ever-accelerating rate of change of our culture?" After an initial call with Swift, I did some homework and reacquainted myself with Ray Kurzweil's Law of Accelerating Returns. Shortly after, I had ... More »

Out To Launch
People On The Move
Account On The Move
Media Psssst
by Richard Whitman
After having founded and worked at Mother New York since 2003, Andrew Deitchman, who left the agency in ... More »
by Steve McClellan
The WPP media shop has created a UK-based unit that will help brands understand how technology can transform their business and will help clients spot specific opportunities for doing so. It's working with both UK and US start-ups. More »
by Joe Mandese
Alex Bogusky's Visibl will likely boost its visibility today among Madison Avenue's programmatic video market makers following news that it will enable small- and medium-size businesses to tap directly into publishers' biddable video inventory via a deal with SpotX. Visibl said the deal covers "premium placements with key publishers," suggesting the platform will create competition for big advertisers and agencies pursuing premium inventory. Visibl didn't define what that is in the announcement, but it has said it's goal is to "democratize programmatic ad buying for the little guy, enabling small advertisers to target major sites for ... More »
by Steve McClellan
Publicis Groupe has acquired a majority stake in Glickman Shamir Samsonov, one of Israel's largest creative agencies, whose clients include the Coca-Cola Company Israel and El Al. ZenithOptimedia predicts the Israeli ad market will grow about 1.4% this year to approximately $930 million. More »
by Larissa Faw
A new survey from Horizon Media shows that nearly a quarter of those polled (23%) will shop for everyday items for themselves and another 17% will shop for everyday items for others in their families. More »
by Larissa Faw
Developed by creative AOR Cutwater, the multi-faceted campaign includes TV, digital, and social media and targets a new demographic for the brand - so-called "Millennial Connoisseurs"- who are trend setters, knowledgeable influencers and modern coffee aficionados, according to the agency. More »