• by Fern Siegel , April 26, 2024

M&C Saatchi has grown its creative department by naming Seth Jones as creative director. 

A former creative director at We Are Social, Jones handled campaigns for Starbucks, Royal Opera House and Lidl's.

In his new role, he is expected to work on all agency’s accounts, including NHS, Dreams and Costa. Jones is the first in a series of planned new creative hires for M&C Saatchi this year, after seven appointments to the department in 2023.

Before this appointment, the longtime ad vet held senior roles at elvis, AnalogFolk, TribalDDB and M&C Saatchi Sport & Entertainment.

“Brutal simplicity of thought has never been more important," said Jones. "In an age of over-complicated strategies, vague ideas and marketing waffle, getting to the point seems like a lost art.”

His other previous campaigns include Nike’s first TikTok activation, inspiring young women to play more sport; social and experiential activity for Nike’s Cannes Lions-winning “Nothing Beats A Londoner” campaign, and Compassion in World Farming’s “Stop Live Exports” work, which earned a Gold in the CBS Outdoor Awards.

Prior to Jones' hire, M&C Saatchi named Rob Doubal and Laurence (Lolly) Thomson as Global Joint Chief Creative Officers.

Guy Bradbury, creative partner, M&C Saatchi, and Matt Lee, executive creative director, M&C Saatchi, called Jones an “incredible talent,” adding, “We can’t wait to unleash him on our clients.”