- Cadillac Plays Up Racing Program, Return To Le Mans
Marketing Daily, Tanya Gazdik - Thursday, May 9, 2024
Tangent Vector produced a 90-minute documentary that follows the Cadillac Racing team ...
- Quad Debuts Creative Agency Betty
MAD, Fern Siegel - Tuesday, May 7, 2024
The name honors the late Betty Quadracci, Quad's co-founder. All staff mov ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- GSD&M Appoints McAdorey Head Of Production
People on the Move, Fern Siegel - Tuesday, May 7, 2024
His work for the Austin agency includes Pizza Hut and Fruit ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Marketing Dribble: The Mistakes Made By Email Copywriters
Email Insider, Ray Schultz - Thursday, May 2, 2024
Emails are awash in irritating subject and opening lines. Are writers overwor ...
- 'Good Housekeeping' Publishes Its First Accessibility Issue
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
The magazine hopes to foster understanding between disabled and non-disabled people. ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- M&C Saatchi Taps Jones As Creative Director
MAD, Fern Siegel - Friday, April 26, 2024
Seth Jones is the first in a series of planned new creati ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
People on the Move, Steve McClellan - Wednesday, April 24, 2024
Ad agency Innocean USA has named Gui Borchert as executive creative direct ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Chernoff Newman Appoints Jividen Group CD
People on the Move, Fern Siegel - Tuesday, April 23, 2024
Jividen has worked at various agencies, including Weber Shandwick, Energy BBDO a ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- Email Gamesmanship: New Tool Enables Discount Scratch-Offs
Email Insider, Ray Schultz - Thursday, April 18, 2024
Marketers can hide special offers behind peel-off layers, email marketing platform Litm ...
- Channel Factory Creates AI Incubator Innovation Lab
Search & Performance Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Speaking The Design Language: Two Email Creative Firms Join Forces
Email Insider, Ray Schultz - Wednesday, April 17, 2024
Beefree, a firm that provides no-code email creation tools, has acquired Real ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Aruba Tourism Continues Focus On Island's Emotional Impact
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
After an extensive research process and creative iteration, the agency determined th ...
- Jacobs Named ECD For VaynerMedia
People on the Move, Fern Siegel - Thursday, April 11, 2024
Previously, he was at Anomaly as executive creative director-managing partner for t ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- Wellness Pet Selects Colle McVoy As AOR
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
Colle McVoy beat out five other agencies for the account. Its fir ...
- Gmail, Take An Email: New Voice Prompt Allows Users To Draft Messages
Email Insider, Ray Schultz - Wednesday, April 10, 2024
The AI new voice tool is part of Google's Help Me Wri ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Pedigree Uses AI To Help Shelter Dogs
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2024
The first-of-its-kind initiative combines proprietary AI technology to create picture-perfect ads f ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...