March 22 - 25, 2015Omni Scottsdale Resort & Spa at Montelucia, Scottsdale, AZ

Menu

Programmatic’s Next Act: Life Beyond Performance Display.

RTB and programmatic ad platforms are barely five years old and they have already eaten up considerable performance media spend and much of the conversation around digital advertising. At the second RTB Insider Summit we lean forward to explore how these approaches are moving into higher quality inventory and new media altogether.

We will explore how advanced targeting and media bidding and buying technologies are moving beyond performance and into branding campaigns, premium inventory, video, mobile and TV. The big questions for the industry is whether these technologies are ready for such ambitious expansion and how media buyers and planners integrate the channels to find true efficiency and transparency? 

How do the familiar challenges of programmatic – transparency, quality, branding vs. performance, accountability – play out on new channels? 

But also how do the pieces come together using man and machine? How can programmatic models improve integrated planning, attribution, speed to market and optimization? 

But perhaps the biggest challenge for data-driven and automated ad platforms is whether their proliferation will change how advertising is created. Will the messages have to change? Will the art be made better by the science?


Previous MediaPost Programmatic & RTB Summit Attendees Included: 




“I attended MediaPost's Summit and have to say it's one of the best experiences I have had at a conference.  I have been an interactive marketing executive for 12 years now and would put this right at the top of the heap.  Superb content, great speakers and incredibly informative, great work guys!”
Dan Sundgren, Senior Director, Intelius

“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management

"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable.  Very well done!"
Patricia Morrow, Project Manager, Bacardi

“I've been to many conferences over the years but really appreciated the size and scale of these Summits.  When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts.  A very well-done event series.”
Jeff Day, VP Search Marketing, Barnes & Noble

"The perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next year! "
Carri Lukasik, Marketing Manager, The Walt Disney Company

”The atmosphere is incredible. I was surrounded by some of the smartest people in the industry and I had a chance to network and talk to everyone.”
David Goldman, Senior Marketing Specialist, MRM Worldwide

“MediaPost's Summits are first-class events that successfully balance healthy debate around market strategy & the future of the Summit's specific industry - with plenty of time to mingle with other leading marketing and agency professionals. I highly recommend it for those who care to take the industry to the next level.”
Olivier Lemaignen, Director, Consumer Marketing, Invisalign

“MediaPost's Summits are a great opportunity to meet industry experts and learn about the movement in the digital space. I returned from the 3 days with a plethora of new contacts. It was the perfect environment to learn and network.”
Megan Goett, Vice President, JP Morgan Asset Management

"The Summit’s mixed format of panels, speakers, and roundtable discussions kept the audience lively and engaged. Participants were also friendly and most importantly, knowledgeable.  Very well done!"
Patricia Morrow, Project Manager, Bacardi

"I learned a lot from brands I don't normally hear from at this Summit.  It was great to learn fresh new information and hear perspectives I hadn't before. I felt the vendor presentations were especially useful. I partnered with a vendor from the Summit based on conversations and presentations they showed attendees."
Chelsea Marti, Social Media Manager, TurboTax (Intuit, Inc.)

"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
Barret Roberts, Senior Manager, Unilever

"I’ve never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we’d certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later.  Believe me, I’m adding this Summit to the annual must-attend list."
Marty Weintraub, President, aimClear

Conference Content Programmers

Joe MandeseEditor in Chief, MediaPost
Steve SmithSenior Editor, MediaPost
Ross FadnerEditor, MediaPost



What people are saying about MediaPost's "Insider Summit" series...

“This Summit from MediaPost was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event I've attended.”
Dan Fleetwood, Digital Marketing Director, SAP Global

"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo

"This Summit was one of the most inspiring and insightful events I've ever attended.  So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

“As I sat at this Summit with top thought leaders and marketers from some of the top companies in the world, I gained perspective on opportunities we have yet to leverage. The discussions and conversations, both during the sessions and offline, extended the value of the event and were just as valuable as the sessions themselves.  One cannot help but come away from this Summit with a renewed invigoration for this channel along with a list of action items to bring back to their programs.”
Ryan R. Sagan, Senior Marketing Consultant, InterContinental Hotels Group

“I attended MediaPost's Summit and have to say it's one of the best experiences I have had at a conference.  I have been an interactive marketing executive for 12 years now and would put this right at the top of the heap.  Superb content, great speakers and incredibly informative, great work guys!”
Dan Sundgren, Senior Director, Intelius

“I rarely attend conferences but this day was worth its weight in monthly user visits.  The keynotes, multiple panels and round table lunch all had me getting more and more engaged.  The event was perfectly timed and right in my wheelhouse.  Thanks MediaPost for a great conference.” 
Jeff Taylor, Founder, Monster.com

"Great content, discussions with the right industry leaders on-hand every time.  Well done MediaPost."
Nick Hulse, CRO, Rubicon Project

"At OMMA's RTB conference, I really appreciated the candid feedback from the panels on some of the more complex topics like Video in the RTB space and the effects of FBX on the industry as well as the user. Great content!" 
Leila Mabourakh, Technical Account Manager, Google Ad Exchange

"Without a question, one of the must-attend shows for brand marketers looking to learn from their peers & industry leaders how to execute the fast evolving best practices in this space.  Outstanding conference!"
James Citron, President, Outspoken