Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back for Agenda updates. Meanwhile please take a look at the content from the previous Summit.

Previous Event Agenda
Search Insider Summit: Dec 2016

6:00 PM Welcome Cocktail Reception
7:00 AM Registration Opens
7:30 AM Day 1: Crossing Devices, Channels and Into the Store

SIS kicks off sharing best practices in attribution as search crosses devices and channels, making search the hub of the marketing strategy. It's not enough to fixate on the data, the attribution and the content in organic strategies. Marketers also must think incrementally about each channel and how it fits into the overall campaign to prevent from cannibalizing search. Each channel connected with search must grow equally well, even when tracking online to retail store campaigns.

8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation Bing - 2016 LOGO

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8:45 AM Opening remarks
MC
Steve Smith , Editorial Director, Events, MediaPost
9:00 AM Keynote: Transforming the Customer Experience Through Search

Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.

Keynote
David Schoonover , Sr. Manager, Head of Digital, Social, CRM & .com, Kia Motors America, Inc.
9:30 AM Panel: Priming Search across Channels to Solve the Attribution Challenge

Consumers continue to shift their search behavior to mobile. While it's now a crucial part of any senior marketers’ acquisition strategy, rising costs and complicated attribution models that bring many devices and channels into the mix make campaigns more difficult to handle. Join experts as they share and provide tips on attributing the media to consumer behavior to advance mobile search programs across a variety of digital channels and devices.

Moderator
Jesse Henson , VP of Marketing, Bookit.com
Panelist
Jason Hartley , VP, U.S. Search Practice Lead, 360i
Frank Lee , Industry Lead, eCommerce, Global Marketing Solutions, Facebook
Carly London , Director of Acquisition, Dollar Shave Club
10:15 AM Q&A: Thinking Incrementality to Prevent Cannibalizing Search in Cross-Channel Strategies

So you've bridged the gap between search, social, television and other media. As you change the consumer's behavior, how do you use search as a building block to build out each channel organically without cannibalizing the other? Join Alexandru Otrezov, head of SEM at Uber, as he walks through the steps in a lively Q&A.

Interviewee
Alex Otrezov , head of SEM, Uber
Interviewer
Chris Humber , Head of Practice, Search, GroupM
10:45 AM Panel: Fragmentation—Tying Search To Retail In Stores

Optimizing online campaigns based on in-store visits have become a reality with help of mobile phones, beacons and other technology, but fragmentation and data has become one of the biggest changes and challenges marketers face. Join a panel of experts as they debate the changes and challenges to tying offline and online attribution methods with online targeting and retargeting.

Moderator
Ada Pally , VP of client services, 3Q Digital
Panelist
David Buckley , CMO, Sears Hometown & Outlet Stores
Mike Gauld , VP, Director of Search, DigitasLBi
Clayton McLaughlin , VP, Performance Media Group Director, Havas Media
Tony Orelli , Managing Director, Elite SEM
Jason Owen , GM and SVP, credit.com
11:30 AM Discussion: Data You Need And Data You Need To Report On

Marketers are drowning in data, yet  many do not know how to identify the best data to keep and the least useful to discard. Join a group of experts from across the industry as they reveal secrets about what data can deliver the highest return on investment for campaigns.

Interviewee
Zach Cole , Search Marketing Manager, UPMC Health Plan
Erin Everhart , Senior Manager, Media Strategy & Mobile, The Home Depot
Gregg Greenberg , VP, SAP Digital
Interviewer
Rob Griffin , Chief Innovation Officer, Almighty
12:00 PM Roundtables

Priming Search Across Channels to Solve the Attribution Challenge - Jesse Henson, VP of Marketing at BookIt.com

How To Prevent Cannibalizing Search in Cross-Channel Strategies - Chris Humber, Sr. Partner, Head of Practice, Search at GroupM 

Data You Need And Data You Need To Report On - Erin Everhart, Senior Manager, Media Strategy & Mobile at The Home Depot

Fragmentation—Tying Search To Retail In Stores - Sean Marshall, Chief Evangelist, QuanticMind

1:00 PM Lunch
1:10 PM Sponsor Luncheon Presentation Acronym

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2:00 PM Afternoon Activities

Skiing at the Deer Valley Resort
Snowmobiling at Red Pine Canyon
Snowshoe Tour at the Deer Valley Resort
Yoga in the Wellness Studio

2:00 PM Skiing at the Deer Valley Resort

 

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. 

Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

2:00 PM Snowshoe Tour at the Deer Valley Resort


Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

2:00 PM Snowmobiling at Red Pine Canyon


Guided snowmobile tours take place in the Red Pine Canyon. Beautiful scenic views of the Wasatch Mountains make this an adventure you won’t want to miss! Buses will depart the Lodge at 2:00pm. Please meet in front of the Lodge. You will return to the resort at approximately 5:00pm. Gear will be provided except for eye protection. Sunglasses or goggles will be available for purchase if you don’t bring them.

2:30 PM Yoga in the Wellness Studio


Snow Flow – Yoga tailored specifically for snow lovers - get rejuvenated! Come to this hatha based power yoga class to balance your mind, body & spirit while working on strength, flexibility and balance. All levels welcome - absolutely no prior yoga experience is necessary to attend.

4:00 PM Apres Ski Party Bing - 2016 LOGO
5:30 PM One on One Meetings
6:30 PM Cocktail Party Yieldbot

Shuttles depart at 6PM from Stein Eriksen Lodge lobby

7:30 PM Fireside Dinner at Empire Canyon Lodge, Deer Valley Resort Yahoo!
7:30 AM Registration Opens
7:40 AM Day 2: Mobile, Desktop, Data

SIS on day two looks at the new opportunities in mobile and desktop to grow and support campaigns through artificial intelligence, machine learning, content and data. Consumers have new expectations on the ways they want to communicate with brands, as well as the content they expect to see. Experts also will provide insight into cracking the code for the next phase of organic search as chat bots and voice search play a major role.

8:00 AM Breakfast
8:15 AM Sponsor Breakfast Presentation Yieldbot

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9:00 AM Keynote: How To Justify Spending More On Mobile

HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.

Keynote
Morgan Chemij , Director of Marketing North America, HP.com
9:30 AM Panel: Using Artificial Intelligence to Support E-Commerce and Search

How will marketers capitalize on voice, chat bots and new intent signals as artificial intelligence moves marketers beyond keywords in a search box? The next evolution of search is the ability to process, categorize and index signals from images, sound, smell and textures similar to the way search engines process text-based search queries today. The first step on that journey is to teach a machine to see and hear—voice search and virtual assistants. The second is to teach marketers to think differently. But how differently? Join us as we delve into the next phase of machine learning in search advertising and marketing. 

 

Moderator
Neil Doshi , Managing Director and Senior Analyst, Internet Research, Mizuho Securities
Panelist
Diana Boyles , VP, Marketing, Home Advisor
Jacob C. Loban , Senior Partner, Managing Director, MediaCom
Andrew Poon , VP of Product Management for Search, Yahoo
Sid Shah , Director of Business Analytics for Advertising Solutions, Adobe
10:15 AM Discussion: Best Kept Secrets Of AI For Use In Search

Some search marketers use machine learning and computer vision to determine visual similarity algorithms for on-page keywords to improve search engine optimization or discover terms for paid search accounts. Other use it to create more relevant content on landing pages and in ads. Join a panel of experts as they discuss the different ways AI can support search.

Moderator
Scott Linzer , Vice President, Owned Media, iCrossing
Panelist
Jacob Davis , Director, Digital Acquisition, Hilton
Dave Ragals , Global Managing Director, Search, IgnitionOne
10:45 AM Panel: Setting Customer Expectations Before Reaching The Homepage

Experience is a key aspect of any site or app design. Search experts carefully examine all the potential actions consumers could take and intentionally design pages to help them accomplish a specific task. While traditionally this successful method maps out all potential paths that consumers could potentially take through various pages on the site, an overlooked piece remains the  experience consumers have just prior to landing on a brand's or a retailer's Web site. Discover the value of understanding the search engine results pages and the potential impact competitive sites have at setting consumer expectations. Join the panel of experts to discuss how to reinforce or potentially change consumer intent before they even reach your site.

Moderator
Ross Fadner , Director, Event Programming, MediaPost
Panelist
Jai Amin , PPC Director, Jellyfish
Min Cho , Sr. Director, Digital Marketing & Analytics, Cars.com
Jon Kagan , Sr. Director of Search and Biddable Media at MARC USA, MARC USA | Results:Digital
Erin McGlynn , Senior Digital Marketing Analyst, Highmark Health
11:30 AM Presentation: Cracking The Code for the Next Phase Of Organic Search

How should marketers think about the future of organic search as bots, voice search and artificial intelligence complicate traditional strategies? Consumer behavior, along with changes in search engine algorithms can force marketers to quickly refocus just to keep up, forcing the readjustment of voice; local; and torso and long-tail keywords search strategies. Join Freeman Setrana, digital marketing manager of paid media at The Home Depot to hear how SEO fits into the future of search.

Presenter
Freeman Setrana , Digital Marketing Manager, Paid Media - Online Marketing, The Home Depot
12:00 PM Roundtables

When Marketers Should Spend More On Mobile Morgan Chemij, Director of Marketing, North America, HP.com

Using Artificial Intelligence to Support eCommerce and SearchScott Linzer, VP of Owned Media at iCrossing

Setting Customer Expectations Before Reaching The HomepageJonathan Kagan, Director of Search and Biddable Media at MARC USA, Results Media

Cracking the Code for the Next Phase of Organic SearchFreeman Setrana, Digital Marketing Manager of Paid Media at The Home Depot.

1:00 PM Lunch
1:15 PM Sponsor Luncheon Presentation Criteo

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2:00 PM Afternoon Activities

Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Gorgoza Park

2:00 PM Skiing at the Deer Valley Resort

 

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. 

Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

2:00 PM Snowboarding at Park City Mountain Resort


Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.



2:00 PM Tubing at Gorgoza Park


Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Gorgoza Park, featuring a lift-served, lighted tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube.

4:00 PM Apres Ski Party Doubleclick Search
6:30 PM Cocktail Party Resolution Media
7:30 PM Dinner at Chimayo, Downtown Park City Taboola
9:30 PM After-Party at The Spur, Downtown Park City Criteo
7:30 AM Registration Opens
7:40 AM Day 3: Automating Relationships

We close SIS by taking a step back to move forward. What are the best practices of years gone by that deserve another look as search becomes more automated, and what are some of the secrets to creating a stronger bond between agency and brand? As the technology becomes increasingly complicated, who takes responsibility for mapping the tools and strategies? Where does communications fall short and what makes a long lasting relationship not only between the agency and brand, but the brand and consumer?

8:00 AM Breakfast
8:45 AM Keynote: Reinventing the Cisco Brand

Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.

Keynote
Diane Pease , Regional Audience Manager, Cisco
9:15 AM Presentation: Reaching Back To Basics For Digital Growth

Remember when it seemed really easy to get wrapped up in expansion opportunities for hours and days on end during a time when CPCs were relatively cheap and online felt like the Wild West? For some search marketers growth and change meant gaining the ability to dig into real data to make decisions because in traditional advertising directional data and budgets are often cut. Join Theresa Duerr, director of digital marketing at Quill.com, as she reaches back into the past to create new ways to drive digital growth, fix broken campaigns, and find ways to supplement the knowledge of your agency and internal teams.

Presenter
Theresa Duerr , Director of Digital Marketing, Quill.com
9:45 AM Panel: Secrets of a Happy Marriage

Brands and their search agency partners have gone through a lot of changes in the past five years. Recent data suggest the average relationship lasts about three years. Many have gone through positive changes, while others believe there's still room for improvement. Where does communication fall short and what can each partner bring to strengthen the relationship? Join a panel of experts as they debate the secrets of forging a long-lasting agency-brand relationship.

Moderator
Gerry Bavaro , SVP, Enterprise Solutions & Strategy, Merkle
Panelist
Nikzad Allahverdi , Senior Digital Manager, Five Star Senior Living
Daniel Russell , Digital Marketing Manager, Go Fish Digital
Nick Swan , Group Account Director - Performics Practices Team, Optimedia
Ron Weber , Senior Marketing Manager: Search / Acquisition, Quicken Inc.
10:30 AM Roundtables

How A 32-Year-Old Brand Refocused On Search, Digital Diane Pease, Regional Audience Manager at Cisco Systems

Search Back To Jump Forward Theresa Duerr, Director of Digital Marketing at Quill.com

How To Find Your Own Secrets For A Happy Marriage Daniel Russell, Digital Marketing Manager,   Go Fish Digital

11:30 AM Conference Concludes

Add to my calendar

Thursday, April 27

2:30 PM
Afternoon Activities
Catamaran Charter
Kayaking
Shotgun Golf Tournament
Wave Runner

Friday, April 28

2:30 PM
Afternoon Activities
Golf - Sanctuary Course
Parasailing
Remote Island Hop and Dolphin Cruise
Tarpon Fishing Charter