TV Likely To Continue Dominating Holiday Retail Ad Spending
- by Joe Mandese @mp_joemandese, November 2, 2018
If the past is prologue, TV will continue to be the main beneficiary of this year's holiday retail category spending. Based on an analysis of the $1.3 billion spent in 2017 the top U.S. retailers by Kantar Media and Pathmatics, TV accounted for nearly two-thirds (62%) of holiday ad budgets. …
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