• by Fern Siegel , May 8, 2024

Previously, she was at Design Bridge and Partners, where she began in New York before her promotion to UK head of growth.

Jonathan Kenyon, co-founder of Vault49, said Akehurst "brings a wealth of knowledge and expertise to our global team.”

As part of Vault49’s global senior leadership, she will work in close collaboration with the agency’s partners and department heads across New York and London.

“The agency landscape is contracting and consolidating to keep up with client pressures – smaller budgets, tighter deadlines, increasing competition ... The culture-first approach is what so many others strive for, and it is at
the heart of what Vault49 is all about," said Akehurst.

Vault49's work includes Fuzed, Pepsi football, Propel and Smirnoff's.