Omnicom Media Group agency Hearts & Science has been appointed U.S. media AOR for sustainable home furnishing brand The Lovesac Co. Marketsmith previously handled the business. 

The company’s annual media expenditure is estimated at $76 million, according to agency research firm COMvergence.  

The remit includes integrated media strategy, planning, buying and measurement.  

Deciding factors were said to include Omnicom’s data platform Omni and Hearts & Science’s experience in retail. 

“Media has always been a major lever in Lovesac’s growth strategy,” said Lindsey Brink, vice president brand marketing & activation. To share the company’s brand promise with more consumers “in a meaningful way,” added Brink, “we were seeking an agency partner with next gen talent, tools and technology to sharpen our strategy and execution.” 

The Stamford, CT-based company was founded in 1998 and is known for its modular couches (“Sactionals”), foam beanbag chairs (“Sacs”) and more.