Marketing Automotive Weekly
Monday, April 15, 2024
  • Ford Highlights 'Freedom Of Choice'

    The brand messaging is "very relevant to Ford and the Ford DNA, what we stand for," Ford Global CMO Lisa Materazzo told "Marketing Daily" … Read the whole story

  • General Motors Moves HQ, Stays In Detroit

    GM CEO Mary Barra made the announcement at an afternoon news conference at the under-construction former J.L. Hudson's department store site, which is set … Read the whole story

  • Honda Intros Web App For Blind Using AI

    Honda Scenic Audio is the world's first AI-powered accessibility app to enhance journeys in motor vehicles for the blind and visually impaired. Read the whole story

  • Mercedes-Benz, Google Expand Partnership

    Mercedes plans to infuse ecommerce capabilities into its online storefront with a gen AI-powered smart sales assistant and new Google-quality search capabilities. Read the whole story

  • Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads

    Toyota ran a campaign for the Grand Highlander using an AI-powered platform that features in-language virtual signage, video within video, and virtual product placements … Read the whole story

  • New Report: Meta's Hate Problem Is Worse Than You Think

    GLAAD's findings show that anti-trans content -- often violent -- is all over Meta's platforms. What does this mean for brands? Read the whole story