by Maarten Albarda on Apr 30, 1:39 PM
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice.
by Dave Morgan on Apr 29, 2:32 PM
We need to get out of our digital bubbles and learn about the 80+ million people who lack broadband internet at home.
by Cory Treffiletti on Apr 28, 9:00 AM
You can call it a "universal ID," a "cohort-targeted delivery mechanism" or any other made-up name, but a cookie is still just that.
by Gord Hotchkiss on Apr 27, 12:34 PM
In the past 14 months, I've discovered that friction might be the secret of life.
by Steven Rosenbaum on Apr 26, 1:46 PM
Should technology take up the challenge to drive innovation to "improve the world," rather than simply change it for economic gain?
by Kaila Colbin on Apr 23, 12:35 PM
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely.
by Dave Morgan on Apr 22, 3:58 PM
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory.
by Cory Treffiletti on Apr 21, 11:30 AM
A marketer that has the data and doesn't take action is useless. Those who do can be superheroes.
by Gord Hotchkiss on Apr 20, 1:37 PM
Yes, trust in advertising is in decline. But trust in brands -- at least, some brands -- has never been higher.
by Steven Rosenbaum on Apr 19, 11:22 AM
How about MetaHuman Creator, which aims to create a "unique digital human of the highest quality, complete with hair and clothing"?