MediaPost Agency Daily Editions for May 2024
- MediaPost Agency Daily - Friday, May 31, 2024
- Take My Wife, Please! At Home With The Alitos
- Ikea Shifts U.S. Media Agency Assignment To Carat
- SKYY Asks 'Y,' Kicks Off Global Campaign
- Just How Popular Is Tubi? A New Campaign Explains
- Agency Launches 'PrideNOW' Consulting Service
- ADT Taps Horizon Next: Eyes Younger, Digital First Targets
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
- InGear Selects Schuyler As President
- Does Streaming Have An Identity Problem? Reach Or Performance?
- HexClad Picks Joan As Creative AOR
- Reimagining Maslow, But For Gen Z
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
- MediaPost Agency Daily - Thursday, May 30, 2024
- 'The Jinx' Second Season Finale: Can It Achieve The Insane Heights Of The First?
- Shareholders Approve Single Publicis Board, Sadoun Adds Chairman Duties
- We Are Rosie Debuts New Creative Agency: Run By Rosie
- Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
- AdLib Media Group, Kargo Form Partnership
- Should Holding Company CEOs Also Serve As Chairmen?
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
- Can You Ignore Google And Still Succeed At Search?
- Bouncie App 'Tolerated' By Teen Drivers
- Amplify Appoints Finmore As CFO
- Digitas Adds 2 Execs To Creative Team
- InnoVision Becomes AOR For ALS Association
- Atomic London Keeps Greater Anglia and Stansted Express Business
- MediaPost Agency Daily - Wednesday, May 29, 2024
- Dentsu Boosts US, Worldwide Ad Outlook
- Stop & Shop Picks Curiosity As Creative AOR To Strengthen Brand Positioning
- VML Promotes Fabuloso Cleaner With Telenovela-Style Spots
- Havas, YouGov Expand Partnership
- WNPA Names MMGY Origin Branding AOR
- Goodman Takes Creative Reins As Bald ECD
- ID Comms Hires First Head Of Growth
- Marketing's Metamorphosis: Specialization Wins In AI-Driven Future
- Where's the Beef? Nathan's Famous Talks
- Klarna's Lean, Mean, AI-Powered Marketing Machine
- MediaPost Agency Daily - Tuesday, May 28, 2024
- Amplify Launches Co.Labs To Intensify Strategic, Creative Partnerships
- Ogilvy NY Selects Phelan As ECD To Oversee Top Clients
- Disruptive Tubi Campaign Wins Grand Effie
- Gold Peak Tea Debuts 'Real' Summer Campaign
- MayoSeitz Media Named Media AOR For ZIPS Cleaners
- Revenge, Bloodbaths -- And Warriors In Advertising
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
- Travis And Jason Kelce To Appear At The Cannes Ad Festival
- Principal Media Is Growing -- Marketers Need To Take Action
- MediaPost Agency Daily - Friday, May 24, 2024
- Human Vs. Machine: Why The 'Her' Of 2013 Is So Much Like 2024's
- Zaxby's Chicken Chain Taps Dentsu X
- Gen Z Creators Shoot 'Real Life' With Polaroid Go
- WPP Adds More Gen AI Firepower With Anthropic Partnership
- Corporate Reputations Take A Beating This Year
- Old Mout Cider Toasts Summer With New Ads
- A QA Engineer Is Like Prometheus (And Why That's a Good Thing)
- In Latest Olympic Push, Nike Releases First Refugee Athlete Ad
- Chen To Head Mother In Shanghai
- Consumers To AI Companions: It's Not You, It's Me
- Microsoft Unveils The Copilot Of Media Planning
- MediaPost Agency Daily - Thursday, May 23, 2024
- Wes Anderson, The Master of Montblanc's Meisterstuck
- Candy Swim: Airheads Vending Machine Gets Adults Back In The Pool
- Reality Stars Send Up Ghosting In Metro Flex Spot
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
- Boathouse Wins Performance Marketing Remit For America's Test Kitchen
- GT's Living Foods Taps Canvas As New Media AOR
- Conchita, A Song!
- Imagine The Amazon Rainforest As A Vast Desert
- Menges Appointed President of Rapp APAC
- British JIC Joins The MRC
- MoneyGram Selects 4 Agencies For AOR Duties
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
- E.L.F. Brings 'Lip Oil Change' To Indy 500
- Man-Baring Campaigns Target London
- MediaPost Agency Daily - Wednesday, May 22, 2024
- Netflix's 'Ashley Madison' Doc Offers How-To For Would-Be Cheaters
- Hot 'Love': Mike's Hot Honey Debuts Pairing Campaign
- Rust-Oleum Primes Arm Candy As Media AOR
- TBAWW Selects Olbrich As Chief Growth Officer, Focuses On Strategy, New Revenue Sources
- French Adman Jacques Seguela To Receive Lion Of St. Mark Award At Cannes
- Colonial Life: Live The Dream, Sell Insurance
- Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
- Designers Leave Mark On Champion's No Permission Collection
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
- NBA Team Sponsorships Rise 7% To $1.5B
- Can Media Move The Overton Window?
- MediaPost Agency Daily - Tuesday, May 21, 2024
- Swehl's Controversial Lactation Billboard Returns To Times Square
- Publicis Groupe Proposes Andre Kudelski For Lead Director Role
- VB+P Ups Hutchins To Managing Director
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
- Art Of The Possible Wins QuornPro's Social-Creative AOR Assignment
- Is Pizza Hut Gearing Up For An Agency Roster Review?
- Pizza Hut Taps Thompson, Friebe For Top Marketing Roles
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
- Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
- What Marketers Need To Know About Google's Latest Update
- Cool Beans! Something's Brewing With Rudy!
- MediaPost Agency Daily - Monday, May 20, 2024
- Keeping Up With Kim K, Baller
- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
- Celebrities, Sports Stars 'Call Out' Need For Volunteerism
- Havas Expands In Middle East With Liquid Acquisition
- Second Annual Heroes Of Media Awards To Be Presented At Cannes
- DeSorbo Highlights Malibu's 'Vacation' At Home
- DAVID Miami Taps Gianesi As Chief Creative Officer
- Retail Media Campaigns Are Effective In Customer Acquisition
- Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
- TDA Boulder Adds Christy Sports To Roster
- MediaPost Agency Daily - Friday, May 17, 2024
- Dentsu Starts Year With 3.7% Revenue Shortfall
- Jordan Joins Croud As First CMO
- Forrester Declares Four Companies 'Leaders' In Commerce
- The New Flywheel In Omnicom's Ointment
- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
- Stagwell's Sport Beach Will Have Some Competition At Cannes
- American Family Extends 'Life's Better' Campaign With 3 New Spots
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
- Yard NYC, The Mayor Named Creative AOR For Caleres
- Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
- A Visual Attention Study That Went Terribly Right
- It's Not Your Father's Upfront
