by Richard Whitman on Aug 31, 4:48 PM
It was all tongue and cheek, of course, with the ultimate goal of Slingshot raising money for a charity -- to which David & Goliath happily contributed.
by Richard Whitman on Aug 30, 5:45 PM
Kicking off its Game for Good effort, the Ad Council will take its Love Has No Labels campaign to Penny Arcade Expo (PAX) West in Seattle.
by Richard Whitman on Aug 29, 4:52 PM
The video, which also includes several spoof Clinton and Trump ads, marks the second appearance of the company's faux founder.
by Richard Whitman on Aug 28, 11:17 AM
Morgan Flately who is the chief marketing officer at PepsiCo Global Nutrition Group and SVP of Global Grains has been named the 2016 Chicago Advertising Woman of the Year by the Chicago Advertising Federation. Chicago Advertising Federation Board President Jill Sylvester said the honor goes to the advertising woman “who has provided outstanding leadership and made significant contributions to her company, the advertising community and the development of others.” Flately, breaking from the 59 year norm of an industry-wide celebration luncheon, has requested the CAF host a smaller luncheon which will be attended only by Flately's closest friends and family. And maybe …
by Richard Whitman on Aug 28, 11:14 AM
The agency, R.M. Barrows, is out with its Video Enhanced Gravemarker. According to the agency's Web site, this Gravemarker will have great impact.
by Richard Whitman on Aug 26, 8:34 AM
New Haven-based agency GEM has just introduced what they are calling the Growth Experience Model. Get it?
by Richard Whitman on Aug 25, 7:15 AM
The ranking is based on a company's "innovation premium," which is the difference between its market capitalization and the net present value of cash flows from existing businesses.
by Richard Whitman on Aug 23, 5:42 PM
Very popular El Segundo-based ad agency David & Goliath does not own davidandgoliath.com. Nope. It's owned by a Dallas-based agency.
by Richard Whitman on Aug 22, 6:50 PM
Debi Kleiman, a former agency and marketing executive who spent decades in marketing leadership positions, will join Boston-based Cramer, a brand experience agency, as a member of its Board of Advisors.
by Richard Whitman on Aug 21, 4:56 PM
First up take a bath. That's right. Hop in the tub.Next, shut up and observe.