by Wayne Friedman on Feb 14, 9:00 AM
Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase.
by Wayne Friedman on Feb 13, 9:00 AM
How does one market -- let alone discover -- 650,000 TV "unique program" titles? You don't.
by Wayne Friedman on Feb 12, 9:00 AM
What the ads didn't mention: Quibi is virtually defined and used as all-mobile video platform.
by Wayne Friedman on Feb 11, 12:52 PM
Netflix spent $70 million on specific Oscar marketing for its movies -- "The Irishman" and "Marriage Story" -- and other content touted in this year's race. It won two, although "Irishman" was snubbed.
by Wayne Friedman on Feb 10, 9:00 AM
GOP presidential candidate Joe Walsh said some choice words on MSNBC after the presidential impeachment vote, where all Republicans, except one, voted to acquit.
by Wayne Friedman on Feb 7, 9:00 AM
NFL commissioner Roger Goodell said the league is "very open to changing packages, very open to changing partners," when it comes to negotiating media contracts that will expire in two years.
by Wayne Friedman on Feb 6, 6:32 PM
In the TV Watch column, “
YouTube Rakes In $15 Billion In Advertising” (Feb. 6), YouTube’s 2019 advertising revenue was $15 billion in worldwide sales, according to Google’s recent quarterly earnings release. However, one August estimate from Statista shows that, for U.S. advertising alone, YouTube’s 2019 U.S. total ad revenue to be $5.47 billion.
by Wayne Friedman on Feb 6, 9:00 AM
For the first time ever, Google revealed a breakout of revenue for YouTube - and the sum is eye-opening. TV networks should take note.
by Wayne Friedman on Feb 5, 9:00 AM
Will presidential ads be effective, given continued TV ad skipping, social-media distrust in political ads, or just mediocre creative?
by Wayne Friedman on Feb 4, 9:00 AM
Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game.