New York - May 16, 2018

Agenda

Wednesday, 05/16

8:00 AM
Registration & Coffee
8:45 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM
Presentation: The Promise (and Perils) of the Blockchain in Media & Insights

What is blockchain? How has it evolved in the last decade? What are the key ways this will impact marketing and insights industries and the data supply chain? Can this technology improve trust in the digital ecosystem. We open the Blockchain Forum exploring basic definitions, promise and perils, real-world examples of blockchain already in action.

Presenter
Rolfe William Swinton, Co-Founder Director, Data Assets, GfK 
9:30 AM
Panel: Blockchain Meets Media Supply Chain

Cure-all or snake oil? Blockchain peddlers are promising a beleaguered digital ad economy a solution for transaction and cost transparency, fraud, complexity, even privacy. But with so little actual media buying occurring through blockchain systems, we can spend all day debating the hype. The immediate question is how marketers and agencies are vetting the solutions, interrogating the hype, or testing the tech itself. What processes are companies putting in place to engage the blockchain promise? What is a realistic time horizon? How and where in an organization will these technologies integrate with existing systems?    

Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Richard Hartell, Global President, Strategy & Innovation, Publicis Media 
Michael Kaushansky, President of Helia, Chief Data Officer, Havas North America 
Mary Keane-Dawson, Co-Founder & CEO, TRUTH AGENCY 
Jack Smith, Chief Product Officer, groupm 
10:15 AM
Coffee Break
10:45 AM
Panel: Beyond the Cyberbucks: Blockchain and the Transparent Relationship

Not all of blockchain's promise revolves around monetary transactions. The technology also seems able to streamline, equalize and make more transparent many kinds of exchanges of value. Agreements between parties, authentication of goods, privacy controls, and more could become links in a blockchained economy. What are the implications or promise for the open ledger in the relationship of businesses with one another and directly with their customers?

Moderator
Gerard Stegmaier, Partner, ReedSmith 
PanelistS
Chad Andrews, Global Solutions Leader for Advertising and Blockchain, IBM 
John Keehler, Group Head, Digital Strategy, The Richards Group 
Scott McDonald, CEO & President, The Advertising Research Foundation 
Dominic Tancredi, Co-Founder & CEO, Dom & Tom 
12:00 PM
Forum Concludes

Venue

Radisson Martinique on Broadway, NYC
49 W 32nd St
Ballroom AB, 2nd Floor
New York, New York, 10001
The historic Radisson Martinique on Broadway offers upscale hotel accommodations. This landmark hotel in Midtown Manhattan was recently added to the prestigious National Historic Hotel Registry and is an active member in Historic Hotels of America. The Radisson Martinique bosts a magnificently restored Beaux Arts masterpiece, offering stunning interior design, multiple on-site restaurants, event facilities, generously appointed guest rooms and an attentive staff. Rising 19 stories above Broadway, the hotel is at the center of Midtown Manhattan, just steps away from the Empire State Building, Madison Square Garden, Pennsylvania Station and the Original Macy's 34th St., in addition to the art galleries and shops of nearby Chelsea.
https://www.google.com/maps/place/Radisson+Martinique+on+Broadway/@40.748362,-73.987901,15z/data=!4m2!3m1!1s0x0:0xd219edb647d97f5c?sa=X&ei=MAJmVdegJbLA7AaQ8oOACw&sqi=2&ved=0CKkBEPwSMAo

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For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.