Rolfe William Swinton
GfK Co-Founder Director, Data AssetsMeet Rolfe William at:
Presentation: The Promise (and Perils) of the Blockchain in Media & Insights
Date/Time: 9:00 AM
What is blockchain? How has it evolved in the last decade? What are the key ways this will impact marketing and insights industries and the data supply chain? Can this technology improve trust in the digital ecosystem. We open the Blockchain Forum exploring basic definitions, promise and perils, real-world examples of blockchain already in action.
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